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    Star Clothing Shop Selling Shirts Is Not Professional.

    2011/8/29 9:03:00 93

    Clothing Store Sweater Professional

     

     


      

    Edison Chan


      


     

     


     

    Cecilia Cheung


      


     

     


      

    Guo Degang


      


     

     


      

    Miriam Yeung


    Many celebrities are not inferior to business people.

    In the entertainment industry, they are at the forefront of fashion. People with economic minds will start a clothing store and publicize their popularity with their fans.

    This abacus is much smarter than the average businessman.

    However, not everyone can do the same job as the main business. Today, let's see which stars have opened the clothing store, and who can do it successfully.


    Edison Chan: self created brand business flourishing


    In 2002,

    Edison Chan

    After the movie "wish tree", he was told by his agent that his economic contract was sold to Lin Jianyue's film company.

    For a time, Edison Chan felt that when the entertainer was too insecure, he was sold out without knowing it.

    In the "escape" contract, Edison Chan came to Japan to see that clothes sold for HK $700 in Japan, and when Hongkong's parallel imports were sold to HK $1700, he began to think about using his popularity in the entertainment industry to do business.


    In 2003, Edison Chan set up his own group.

    Clothing brand

    CLOT, and personally involved in clothing design, materials and other aspects.

    CLOT also often produces cooperative products with international brands such as NIKE and LACOSTE, while the head office in Hongkong has also become a tourist attraction.


    In the next few years, Edison Chan's clothing business is booming. He keeps opening new stores.

    In 2006, he opened his second CLOT store in Changle Road, Shanghai.

    In 2009, the first overseas branch stopped in Kuala Lumpur, Malaysia.

    At the end of the same year, Edison Chan opened another branch store in Shanghai.


    After the "Yan Zhao gate" incident, Edison Chan's popularity in the entertainment circle fell to the bottom, but his clothing store had attracted more guests.

    "After that, everyone knows" Edison Chan ", but more people come to see my shop.

    At the same time, Edison Chan also said that he was determined to open branches to 30 and 50 houses.


    Cecilia Cheung: the price is too high and the business is not good.


    A few years ago, when I was making a movie in Korea, Cecilia Cheung accidentally discovered A6.

    Brand clothing

    The dynamic style made her fall in love at first sight, so she bought some to take home and asked her brother Zhang Haolong if he could open such a clothing store.

    Zhang Haolong liked it very much, and Cecilia Cheung immediately flew back to Korea to win the brand agency.


    The clothing store that Cecilia Cheung and his brother have opened is located in the market of young people's favorite market in Hongkong.

    But the shop design is unique, and it can be seen that it took a lot of thought.

    The black facade uses opaque black glass. Cecilia Cheung said: "this is to be different, to attract the curiosity of young people."


    It is reported that Cecilia Cheung invested 160 thousand in the clothing store. In the big mirror of the shop, she also had her "authentic": "the big boss of haw long, A6!" and she herself occasionally appeared in the shop.


    But the price of this brand is slightly higher. The price of the main women's wear and short sleeves is from two thousand Hong Kong dollars to three thousand Hong Kong dollars, and the average T-shirt is about 500 Hong Kong dollars.

    It is said that nearly a million dollars have been lost shortly after its opening, and business has been poor.

    It seems that Cecilia Cheung needs to continue training in the business field.


    Guo Degang: the price of "Chinese clothes" is shocking.


    In addition to comic dialogue, Guo Degang, a "non famous comic actor", sells "clothes" in the business field.

    In 2009, his German dress was opened by his wife, Wang Huidang boss.

    Clothing stores take the high-end route of Chinese clothing. The T-shirts and suits here are generally priced at 2180 yuan ~11580 yuan, and the tailored and embroidered clothing is even more expensive.

    Dress, cheongsam, Tang suit and everyday dress can be found everywhere, ranging from several hundred yuan to tens of thousands of yuan, and thousands of yuan are in the majority.


    Guo Degang said that the idea of setting up its own clothing brand has been a long time.

    "Everyone used to go out to make clothes when they had important performances.

    But the clothes on the outside are expensive on the one hand, but not necessarily on the other hand, so they move their own fashion factory ideas.

    With this idea, Guo Degang bought the "Beijing embroidery house" as a whole, specifically serving de Yun society.

    And for ordinary viewers, we can catch up with the fashion of "de Yun Hua Hua".


    As for the operation of de Yun Wah clothing, Lao Guo admitted that he was only asking about the business, and he was not sure how much the total investment was. He was not worried about the cost of recycling. "I am an Artiste, not a businessman. This lot is expensive, so I can't do it in a day."

    {page_break}


    Miriam Yeung: open a second-hand store and rely on friends.


    Celebrities have a lot of piled up items, especially many clothes that only go through one or two times. It is quite troublesome to deal with them, so the star second-hand shop arises at the historic moment.

    Miriam Yeung opened a second-hand clothing store, named it "Miriam Yeung department store".


    The company's sources of goods come from clothes that Miriam Yeung herself wears. Her circle of friends such as Louis Koo, Mark Lui, Cass Phang Ling and Kelly Chan are also suppliers of goods.

    Louis Koo provided more than 300 of the most, so that the company had to set up a special location to place his goods.


    The famous "town treasure" in the shop is from Louis Koo's hand, which is a white woolen suit he wore at a concert at Hua Xing record.

    Sweaty, the unwashed trouser legs are black and smell of mildew, which sells for only HK $800.

    Louis Koo said, "most of the clothes that have been washed out have been washed, but there are also some stage clothes. Because the style is too exaggerated, no one should dare to walk out of the street, so they do not wash it to Fans, so that they can" collect the original flavor ".

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