How To Communicate With Foreign Customers In Exhibitors?
1, the Europeans, Americans are very fond of the kind of interactive people, you do not need to be too cautious, do not need anything yes.
2, when two people are talking, they should call each other when appropriate. If you often call each other in a conversation, the other person will also call you. This will make it easy for the customer to have an impression on you, which will bring more benefits to the following customers. Non English names, like Nordic names, do not know how to pronounce. Many French names are not pronounced in English. Note that you can not read directly to ask customers, which is not rude. The names of Holland and Germany are 2 words. They must not read the last word. I.e. Caroline van Bommel, you can call this woman: Ms. van Bommel. If the atmosphere is good enough, you can simply call each other's single name.
3, native speakers of English may speak quickly, without pause . You can make others slow down a bit. It's not rude. Do not listen to customers without listening. Otherwise, customers will find it difficult to communicate with you. It's easy to walk away.
4, after the customer sits down, you can ask the customer how much time you can give me. How many time are you available? This can reflect your respect for your customers' journey, or allow you to master the content of communication according to your time.
5, foreigners, as long as they are done, let foreigners speak more, and introduce themselves when you are fully aware of them. When you talk with European Americans, you can ask the client to say briefly about the purpose of this trip. What kind of things do you want to find? Supplier 。 Some customers will not answer you directly, some customers will tell you.
6, if you are lucky enough to meet the title of Director, Vice President and other positions buyers, we should say more strategic things. These people came to the exhibition not for 1 cabinets and 2 cabinets. Many of them came to find strategic partners (Strategic Partners). So you have to play the long line to catch the big fish. If you have the power of your own factory, you should take the initiative to invite these people to visit your factory. These people have many qualifications, some people have MBA background., so they like to listen to sour words. These people opened their mouth shut: value, global supply chain, private label, costs, partnership, bottom line, and so on. You can say this: We are one of the top 3 private label suppliers in the the, the first, the second, the third, the third, the third, the third, the right, the right.
7, customers have the right to ask you a lot of questions. In fact, you have the right to ask your customers.
How can you evaluate your suppliers? Many customers don't want to answer you directly, because it's really too difficult. You can add a sentence, just generally speaking, not the detailed principles.Whats your purchasing plan for next.
If it's a retailer: How many stores does your company have?
If it's a middleman: Do you distribute your goods only in your domestic market? Or in the whole Europe? Which country is your biggest market? It's too sensitive to ask directly who is your biggest client.
8, on the last one or two days of the exhibition, you can ask: What do you think how about the trade show? Did you find everything which you need exactly? It's easy for you to ask questions about your whole industry from customers, and your views are valuable to you. At the same time, you indirectly ask the customer what else you haven't found. Maybe you can help the customer. If you happen to have this product, the customer will also take it. Order form Come down to you.
9, when introducing to customers, do not always say that Our quality is very good. booth is not much time. Do not say that some guests can not measure, then how can we applaud? Buyers of large companies are basically at least university degrees, and many have received specialized procurement training. They have a quantitative evaluation system inside. Therefore, it is best to use the quantitative terms of your industry to express that if the industry does not have quantitative terms, it is directly to say that We have supplied our products for XXXXX company for 5 years, and and, and it is best that the customer should know that it is almost the same grade as the customer, or a little higher, not too high. Otherwise, it should be misunderstood.
10, in fact, the buyers of big companies are most concerned about not price, quality, but reliability.: similar commodities. Buyers buy from different suppliers. The price is a little small, and foreign companies are acceptable.
However, if the buyer is in trouble, the problem will be bigger. If Europe is better, the US can leave immediately. Therefore, if we can consider the problem from the perspective of the customer, let the buyer feel that you are the most reliable among all the suppliers, including quality, price, long-term supply capability and so on. In short, you are communicating with customers instead of being questioned, interactive.
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