Low Exhibition Fee Is Not Equivalent To Low Cost.

What kind of exhibition should the company take part in?

The answer to this question is simple but not easy. It is simple because there are thousands of exhibitions in China every year. The huge number means that there is always a good one for you, but it is not easy to understand which one is right for me.

Some enterprises believe in "unwilling to let children play without wolves".

Are these practices appropriate?

Let's listen to some industry experts.

Low exhibition fee does not mean low cost depends on the service level of the sponsor.

Many companies choose the exhibition as the primary indicator of the cost of the exhibition, always pursuing.

According to us research data in 2000, during the exhibition process, the percentage of audience attraction was increased by various means: advertising was 46%, sponsorship exhibition was 104%, press conference 77%, entertainment activity was 86%, all of these activities were inseparable from the participation of exhibitors, and too low exhibition costs often meant that organizers should seek to make ends meet, and at the expense of the above soft and hard service quality to attract business and gain profits.

For such an exhibition, no matter how low the exhibition fee is, it should not be taken part in it.

Therefore, low exhibition fee is not equal to low cost. Only by finding "right" can we not choose "expensive".

In order to find the "right" exhibition from the ocean of the exhibition, enterprises should rely on various activities provided by the exhibitors.

StephenSind, President of PentonMedia.Inc, believes that for enterprises, the purpose of exhibitors is to promote their products and obtain orders, but to achieve the ultimate goal of marketing, there must be many foreshadowing.

The research institutes ranked the importance of the exhibition's marketing objectives by investigating them, in turn, judging the new customers 42.4%, enhancing the image of the products 38.6%, finding new customers 37.4%, directly discovering qualified customers 32.2%, finding new customers from the existing potential customers 29.1%, and taking orders for only 16.9%.

And many companies often rush to sign up when they are exhibiting.

The opportunity always favors the prepared mind. The exhibition is not just a platform, a delivery card, and a leaflet.

Wang Huijun, Vice Minister of the Guangzhou International Trade Promotion Association (CCPIT), thinks that it takes 6~8 months to prepare for related events to seriously prepare for an exhibition.

Huang Jiyi emphasized that exhibitors should make efforts to create bright spots and strive for attention through meticulous and meticulous planning. The end of the exhibition does not mean the end of the marketing activities of exhibitors. It should keep in touch and communicate with the customers gathered in the exhibition, and when necessary, send people to visit them to show the strength and sincerity of the company.

Depends on whether the exhibition is professional.

In the same way, some enterprises often choose the large enterprises in the industry as the benchmark for their evaluation when they choose exhibitions.

To this end, Wang Huijun pointed out that many private enterprises now go together to squeeze the same exhibition of the world, regardless of whether their products are suitable for the exhibition. It is better to wait for years after an exhibition is not squeezed in, and some even refuse to take part in other related exhibitions for 6 years.

But what we need to know is that the scale of enterprises will naturally lead to their differences in exhibitors' goals.

For large enterprises, exhibitors are not limited to promoting products and contacting customers. In many cases, they also include shaping enterprises.

Wang Huijun reminded that the threshold of famous exhibitions is getting higher and higher. For example, many German exhibitions have begun to qualify and certify exhibitors. In the past only a few exhibitions, such as the Nuremberg Toy Fair in Germany, require exhibitors to provide report management and professional websites. But now more and more exhibition organizers have put forward this request, for example, the Australian fashion show only accepts exhibitors with independent development brands.

For these thresholds, not all enterprises can meet the standards.

Therefore, enterprises should not wait for others, but try other related markets.

Huang Jiyi made a figurative metaphor for this. He thought that many enterprises were going to participate in the exhibition with the idea of a big gun and red carpet. They thought that they could get many large orders when attending an exhibition, but the fact was contrary to the wishes of the past. Then they began to complain about what was not effective, and the money was wasted.

It's like falling in love at first sight.

The exhibition platform provides more opportunities for "blind date", but it still needs to leave a good impression on the other party first, and gradually display its own advantages.

Therefore, every exhibition is a preparation or preparation. Only by participating in exhibitions continuously, can we make constant efforts to "improve fruit".

One must not give up halfway. Otherwise, it is like boiling water, even if it burns to 98 degrees, but if it stops, it is still 98 degrees of water, not boiled water, so we should continue to burn and wait until it is boiled.

The same is true if you want to enter a famous exhibition. Not a pound of money can bring rewards. If the strength of the enterprise can not support this continuous investment, we should choose some fairs which are more suitable for their needs, smaller scale and lower cost.