Exhibition Is A Campaign To Brand.

Participating in exhibitions is one of the most important marketing methods for enterprises. According to the analysis of the industry, enterprises expand the cost of the market by participating in the exhibition, saving more than 40% of the traditional marketing activities, and greatly reducing the promotion time. This has been accepted by more and more enterprises.

Yuan Fen, director of the exhibition in Hangzhou, Ltd., told reporters that from 1996 to now, every year the company actively participated in the "home textiles Expo" held in Frankfurt, Germany in January and the "China Guangzhou International Furniture Fair" held in Guangzhou in April. For the Chinese Textile Industry Association, the China Household Textile Industry Association, the China International Trade Promotion Committee textile industry branch such a national trade association and a well-known and inspiring Frankfurt Exhibition (Hongkong) Limited Co sponsored by the China international home textile exhibition, Otas never missed it. "China International Home Textile Exhibition" is an exhibition for the whole world. It sets up a very effective trade platform for China's home textiles export, and becomes an important window for the Asia Pacific region to make products to the world. The exhibition products are diversified, from sofa fabrics to curtain fabrics, and bedclothes. The company introduces thousands of new products every year to meet the growing customer base and consumer groups. Yuan Fen said.

Hangzhou Olympic Textiles Co., Ltd. (Hangzhou Hualong textile decoration Co., Ltd.) is located in Hangzhou, Zhejiang. economic development zone 。 It is an enterprise specializing in the production of household textile products. The company's total investment is 120 million yuan, and annual profits and taxes are 30 million yuan. In order to strive for a high starting point and high positioning, the company has adopted the most advanced high-tech production equipment and complete design system of the most advanced Belgian Bigano & amp; S & Co., and British Berners company and French Stafford Bill company in the world: relying on a group of management, design and development talents with high academic qualifications, creativity and professionalism, it has rapidly grown into one of the largest and most modern enterprises in China. The company's "etman" brand series home textiles are the best in home textile production industry. The company has the right to import and export, and 60% of its products are exported.

With the development of exhibition industry at home and abroad and the deepening of the understanding of exhibition functions, more and more enterprises choose to participate in professional fairs in the way of exhibitors. China international home textile exhibition since last year and fabric exhibition will be launched, forming a more professional positioning, favored by enterprises.

"From 1999 to now, waltay international has always been an active participant in every China International Home Textile Exhibition. Booth area From the initial 28 square meters to today's more than 300 square meters. It can be said that enterprises grew up with the "home textile exhibition". It is in the broad and special stage of "home textile exhibition" that we have found our own position, and at the same time we have seen the future of the industry. Xu Tai, waltay International Textile (Hangzhou) Co., Ltd.

In order to achieve good display effect, exhibitors always devote themselves to the exhibition.

"Every time we participate in the exhibition, we regard it as a campaign and a brand campaign. How to display the connotation of enterprise culture and brand, how to highlight the originality and design concept of products on display is the most important consideration. "Our booth focuses on conveying the concept of enterprise, and our designers are also involved in the design of the booth, making the whole exhibition harmonious and unified, and the corporate image is very clear," said Xu. We emphasize that we must have our own visual image design, when we are ready to participate in the exhibits and exhibits, we will fully personalize the appearance, structure, materials, colors, and even sound and light, so as to attract the attention of visitors and stimulate their curiosity to the greatest extent, so that they can have a better understanding. 100% of our products are originally designed by our own designers. They have products designed for sale in various target markets, as well as conceptual products that express pure design concepts. All exhibits strive to conform to the professional characteristics of the home textile exhibition, reflect the technological level and production capacity of the enterprise, and have a unique taste. Exhibitors only have a few days to work hard. The culture of an enterprise can not be trained overnight. We know this truth very well. Over the years, we have concentrated on product development, focused on cultural construction, and achieved some results.

"At this year's exhibition, Otas's exhibits also pay more attention to the overall design concept. Overall collocation Pay attention to details, pursue individuality and emphasize style. While continuing the sofa and curtain fabrics, Otas launched more than ten dozen European and American style high-end bedclothes. The design is people-oriented, forming a diversified style dominated by European classical, neoclassical, pastoral, and modern fashions. In the material and color, create a suitable style. Yuan Fen introduced.