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How To Improve The Efficiency Of Small And Medium Enterprises

2011/8/27 8:36:00 35

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As a small and medium-sized enterprise, if you want to improve the efficiency of exhibitors, you'd better choose an exhibition that is suitable for you.

If you want to participate in the exhibition are world-class manufacturers to participate in the exhibition, attracting large customers, not your target customers, then you will not be able to find the possibility of market opportunities, so before you participate in the exhibition, you'd better know what your goal is.

If your goal is to attract potential customers, do you want to analyze the exhibition and whether your potential customers will come?

What will they come to see if they come?

Think clearly and take action again.

At the exhibition site, it is recommended that you focus your efforts on finding.

Potential customers

Above.

Who are your potential customers?

How many potential customers are you going to collect?

Of course, the more you can't say, the better. You have to set a target so that you can consider how many people you want to take.

How much information does it bring?

At the scene, you have to distinguish which potential customers are and what are the lively ones.

What questions do potential customers usually ask?

Who will arrange to deal with potential customers and who will deal with tourists?

The preparation of information is extensive, and everyone has it; the other is specially produced for potential customers. It must be collected. Otherwise, the audience will come up in a hurry, and the information may soon be over. It is too late to remanufacture. When there are customers in the next few days, your business card is not available, and there is no information, so you have to protect your resources.

If you meet an audience you feel interested in your exhibits, you can ask him to sit down and talk, and you need to give him complete information.

For potential customers, do you have to find ways to leave information and leave him?

Communication skills, such as leaving a business card and filling in the information, will give you the chance to win the prize.

To participate in the exhibition

It's a very tired job, so you have to choose where and where to eat, where the technical exchange conference is, and you need to know it in advance.

Reasonable arrangements for rest time, so that the booth at any time to receive.

Collected at the exhibition

Spectator card

A special person should be responsible for keeping it.

If you collect 100 customer information, in general, the communication on the exhibition will soon be forgotten and lose your excitement, so you must finish the sales leads and follow up work within 5 days.

We must not worry about telephone charges, but we can draw out a few employees to make phone calls according to the collected customer information, and then confirm the tracking sales plan according to the customer feedback.

If you have local customers to attend the exhibition, you'd better visit them in person.