3 Key Elements For Successful Clothing Brand Development

Since the Spring Festival, there has been labor shortage in various parts of the eastern coast of China. Local enterprises are also increasing salaries to try to attract older employees and recruit new employees.

For the middle and low end manufacturing enterprises, this round of labor shortage has been a great impact on them. These enterprises are very entangled. Wages are low, workers can not be found, wages are high and enterprises can not afford them.

The head of a garment factory said their processing profit was very low. Now their employees' cost will be more than 40 thousand yuan a month, which will increase nearly 500 thousand yuan a year.

Shu Chunzhao, senior consultant to Shanghai Hui Hui marketing consultancy, said the era of China's labor supply for an indefinite period is over.

The cost of personnel in Chinese enterprises will increase year by year. At the same time, due to the long-term trend of inflation in Asia, the cost of various production factors will continue to rise every year.

If the sudden change of world situation leads to imported inflation and other multiple factors, the middle and low end manufacturing industry in 2011 is not necessarily better.

How can we resolve these crises and enable enterprises to enter the period of rapid growth?

Shu Chunzhao pointed out that the brand should increase the added value of the product and enhance the bargaining power of the product.

The more famous brands, the higher bargaining power of enterprises.

To build a successful brand, an enterprise must clearly define the three major aspects of the brand, that is, the audience of the brand.

Shu Chunzhao said, to build a brand must define the audience of the brand, that is, the consumer group of the brand.

This is related to brand positioning, brand to what level of development, what kind of market should be cut into, what kind of crowd to attack.

In other words, it is very important for an enterprise to create a brand that consummate people at any level.

The purpose of brand precise positioning is to occupy the minds of consumers more effectively and cut the market quickly in the homogenization era.

Therefore, it is clear.

What does brand depend on?

Shu Chunzhao said, at present, some enterprises in our country have entered the brand misunderstanding. They believe that the brand is mainly propaganda, so long as the advertisement is done much, the brand will ring.

It seems to be good, too high, and more people are buying. The brand is more famous.

This will form a virtuous circle.

But this view can only be the same as laboratory theory.

Shu Chunzhao said that the brand must be implemented on the carrier of the brand, which is brand.

For a single product, products must meet people's basic needs and social needs.

Only when the product has social needs, brand value arises at the historic moment.

Shu Chunzhao said that when an enterprise forms a brand by forming product lines and product combinations, the brand will be very distinctive.

Therefore, brand building must be clear about the pmission of brand, mainly the way of brand communication.

"Our company is too small to afford advertising. We now want to expand sales to drive brand development."

Most of the SMEs are asking how the brand is

Others say: "sales drive brand awareness, the more sales, the greater the visibility."

This sentence itself has no problems, especially in the early stage of enterprise development.

However, if such thoughts exist, enterprises will probably fall into the situation of brand weakening. Brand building will become a mere empty talk.

Then, when the scale of enterprises reaches a certain level, they gradually feel the lack of brand awareness.

Shu Chunzhao said that the dissemination of brand is in essence the pmission of value and constitutes.

Small and medium-sized enterprises in the early stage, as long as we do all the details, plus