The Foundation Of Domestic Clothing Brand Is Still Shallow &Nbsp; It Needs To Build Cultural Connotation

The new CHIC is coming soon, counting the experience of CHIC in the past few years, every time. New discovery Every time there are new surprises, CHIC, which brings us hope and dreams from many famous brands both at home and abroad. Colorful look 。

Take last year, the CHIC2010 Hardrive fashion art gallery has left a deep memory for me, and has become the highlight of my CHIC trip. The exhibition not only attracted the attention of fashion and art circles both at home and abroad, but also paved a cross-border platform for the development of domestic clothing brands.

More than 20 transboundary artists from architecture, painting, sculpture and horticulture opened the "CHIC2010 Hardrive Fashion Art Gallery" for the first time in the gallery. The exhibition of 33 pieces of art explains the artists' unique understanding and sincere expression of "fashion".

Every year when CHIC is held in March, the organizers will build a best platform for both domestic and foreign brands and designers to display creativity and fashion art. The work of the last CHIC Gallery has left ample room for expression for artists. At the same time, CHIC provided the artists with Artistic elements Most of them are related to clothing. Most of the works are made of materials related to clothing and textiles, which can be said to be a natural combination of clothing and art, and a perfect combination of practicality and aesthetics.

Nowadays, clothing has already surpassed the most basic use of "shelter". People's demand for clothes has also risen to the height of artistic conception, personal identity and so on. Often, consumers choose a clothing brand, or a garment, not to see how expensive and good it is, but what the brand can convey to us.

I still remember the work of Donna, a female pioneer artist. mechanism Things, not brushes. Her theme of creation can always explore the aspiration and search of urban white-collar workers through the glitzy material surface. Donna's usual "anti metaphor" technique is also good at using cloth or sewing related elements.

In Germany, Pop Art "Famous Zou Cao" also appeared in the gallery of art at that time. His material was selected from Hardrive's clothing accessories. Zou Cao, known as "contemporary Danny Warhol", reproduced contemporary pop art in his works.

Any brand should have life. Where can it be found? The brilliant artistic civilization created by human civilization for thousands of years is perhaps the best treasure.

People have been asking: why is China not yet international? A big line ? You know, the foundation of our domestic clothing brand is still too shallow. Now that we have culture, we must have roots and catch up. Not for the sake of the trend, every dress should have a spirit. Just like Semir's slogan: what to wear is to let a garment bring you a world.