Guangzhou White Horse Clothing Market Realized E-Commerce In 2012

"White horse's e-commerce will be divided into three steps, and e-commerce will be realized next year."

Cheng Jiuzhou, general manager of Guangzhou Baima clothing market Co., Ltd., told reporters on the fifth white horse costume procurement festival held on August 25th - 31.

Expanding the ground map

After last year's Beijing zoo business circle, Baima signed a management cooperation agreement with the Fujian Longyan Cameron Commercial Plaza, and explored the chain management mode of garment industry through the way of "management experience output" and "operation mode output".

Cheng Jiuzhou told reporters that "business management cooperation" enabled white horse to take over the garment market of the main industrial cluster areas to realize the rapid flow of the north and South clothing manufacturing chain and the commodity circulation chain, thus turning the white horse professional market into "brand incubation base".

In addition to signing a management cooperation agreement, the white horse also signed a strategic cooperation agreement with the four leading regional markets in Shanghai, namely, new seven Pu, Shenyang five love markets, Chengdu Dacheng market and Hangzhou China spinning center.

Cheng Jiuzhou said that such "strategic cooperation" can achieve the docking of the two markets, so that the white horse channel can extend outward.

So far, Baima has reached 11 strategic partners in China, covering basically all major industrial cluster areas and clothing distribution centers.

The industry believes that the further outward attack shows that the pace of outward expansion of white horse is advancing rapidly.

E-commerce is divided into three steps.

However, expansion with ground channels

The white horse seems to have its concerns about the electronic commerce market.

Cheng Jiuzhou said that at present, the wholesale market merchants' awareness of e-commerce is not enough, and because the wholesale price of the Internet attracts more customers, most of the net prices are below 100 yuan, "so the quality of products is difficult to be guaranteed."

But it is understood that the cost of clothing this year has risen by 25% over the past year.

In 2002, the B2B information platform of Sijiqing apparel network was launched. After the strategic cooperation with Alibaba in 2008, the Sijiqing Network Technology Co., Ltd. was set up to truly integrate e-commerce and the market. Data show that in 2009, the wholesale customers' turnover in Sijiqing was 50 million yuan, and the proportion of wholesale and retail websites was 8:2.

Link: white horse building revenue 153 million

According to statistics, Baima commercial building belongs to the property of Yuexiu real estate investment trust (0405.hk). The fund's report shows that the property area of Baima building is 50 thousand and 200 square meters, valued at 3 billion 485 million yuan, accounting for 56.98% of the total value of the fund.

In the first half of this year, the revenue of Baima mansion reached 153 million yuan, an increase of 11.3% over the same period last year, accounting for 59.43% of the total fund revenue.

The Yuexiu real estate investment trust (REIT) is an investment trust fund (REITs) that was split from Yuexiu investment in 2005. It is also the first REITs in the mainland. Besides the white horse building, the assets of the fund also include the Urban Construction Mansion, the Fortune Plaza and Victoria Plaza in Guangzhou Tianhe District.

According to people familiar with the matter, the white horse has become an ally in the country and has the function of exploring the way for Yuexiu housing, because REITs usually guarantees a net return of 5%, while the intervention of white horse is good for finding out.