Culture Is The Highest State Of Quality.

"Double star quality, I want to manage.

Wang Hai, President of double star group, said that the key to creating a famous brand and developing famous brand is to form a unique culture of enterprise quality management.

The quality culture of "double star", whose core is "quality first, never change", has laid a solid foundation for creating famous brands and developing famous brands.

Quality is the foundation for the survival and development of enterprises, and the establishment of a strong sense of quality is the prerequisite and guarantee for quality management.

The president of Binxing group, Wang Hai, raised the concept of "quality" in terms of "quality of work, service quality and product quality" as early as 1986. In 1987, an exhibition of quality gap was held to give double star people cold water in the excitement of the situation.

The self exposure and self expression of this opening show the president's determination and confidence in quality management.

As a result, "quality is the life of enterprises" and "everything can be reformed, only quality first can not be reformed". This practical and double star quality culture is pformed into the direction of double star people's progress.

Double star people really regard quality as their lifeblood and put it in the first place of all work. They have been grasping and grasping for more than 20 years.

Quality culture has objectivity. It exists objectively and affects the success or failure of enterprises.

When the staff structure changes, Binhai president Wang Hai combines the staff thought and the reality of the industry, creating the quality culture theory of "doing well the quality of products is the greatest virtue and good deeds", which is just right for manufacturing and processing industry, and it inspires people's spiritual pursuit of inner goodness.

In the past more than 20 years, double stars have been constantly putting the phenomenon, finding the gap, finding out the reasons, setting measures and implementing them.

President Wang Hai proposed that everyone should accumulate virtues for the two stars and to accumulate virtues for themselves. As a leader of the backbone, holding the real power without paying attention to money is a virtue and dare to manage. It is a virtue to be honest and unselfish. Facing the problem, seeking truth and pragmatism is a virtue. It is a virtue to stick to one's body and be conscientious and persistent. As a large number of employees, making 100% qualified products is virtue.

With the thought of "virtue and virtue" and quality culture, double star strengthens the work of double star people for their own work, quality is for themselves, cost is for their own ideology, and in the process of market pformation, one victory after another.

Quality culture has the characteristics of the times, and it changes with the development of the times.

In the new market competition, Wang Hai proposed the highest standard of "integrity management and integrity". It pointed out that "honesty is the soul of market economy", "quality represents character, quality represents conscience and quality represents emotion".

As a manufacturing industry, regardless of shoes, tires or machinery and clothing, people's feelings and emotions in work directly affect the "three qualities". The quality of our work is to manage people, and the quality of products is guaranteed. Otherwise, if we just shout as slogans, we can't rush down to do things, we can't look at ourselves in the mirror, how can we persuade people and manage good people?

Therefore, we should grasp the core of "quality of work" and summarize and innovate the quality management from the perspective of education, from the height of famous brand, and organize the "three quality" exposure exhibition of work quality, product quality and service quality, carry out the binding system, accountability system, pay system, educate with quality culture, constantly improve the quality consciousness and ideological level of leading cadres, and grasp the serious and persistent attitude of "treat quality can not pass, treat quality can not be talked about, treat quality can not be forgiven".

Wang Hai, President of Binxing group, interpreted the connotation of quality concept as "quality view", that is, "quality includes work quality, product quality and service quality", and stressed that "in the" three quality ", the quality of work is the core, the key, the foundation, the guarantee, the key and the overall situation.

Wang Hai's theory of "three qualities" is of great practical guiding significance for understanding the core position of the quality of work in the market business war, for scientifically grasping the strategic thinking and methods of market competition, improving the overall competitive strategy and winning the modern business war.

In the brutal market competition, the brand has become a sharp weapon for competition. The brand determines and affects the survival and development of the enterprise. The main reason for the brand is to improve the quality of the products and service quality by improving the quality of the work. This shows that if we want to implement the brand strategy, brand building and create brand assets, we can create the "brand bomb" in the market economy and make the enterprise remain invincible. Only by strengthening the quality of the work, improving the quality of products and promoting the quality of service.

The quality of work is the premise of creating the "brand name" atomic bomb, and also the key and leading factor to give play to its "nuclear power".

Over the years, double stars have always asked quality to be the first place, and put forward the concept of quality management, that is, doing well the quality of products is the best way of doing good and accumulating virtue.

With the increasingly fierce market competition and soaring prices of raw materials, Wang Hai, President of Binxing, proposed that "improving product quality and achieving zero quality defects are important measures to digest unfavorable factors".

"Zero defect" management expresses a determination never to compromise with any practice that does not meet the highest requirements.

It requires people to work hard to achieve the "zero defect" realm.

"Zero defect" is not tested, and inspection can only reflect the result of the matter, and it is a matter of checking afterwards.

With the idea of "zero defect" to prevent and operate strictly, some defects can be prevented. Only when we establish the idea of "zero defect" and operate strictly can we produce the quality of "zero defect".

Only by establishing the idea of "zero defect" can we produce high quality products and win market recognition.

Under the guidance of the "zero defect" quality management concept, the units of the double star group are writing on "strict, high and detailed" work, and work hard with the idea of "zero defect", with "soft rubber, hard management", "hard machinery, fine management" and "small commodities".

The quality culture of double stars is neither mysterious nor empty. It is a great truth that the two stars groped in the market. It is precisely because binary stars actually weigh the quality of double star culture in practice that they are willing to observe and practice.

In 2000, the two star group was awarded the title of the national user satisfaction product. In 2002, President Wang Hai was awarded the "national advanced quality management personal" and the "double star group", which was awarded the "advanced national quality management unit". In 2006, the double star sports shoes were awarded the title of "the ten quality brands of China's industry", and the two star sports shoes were awarded the title of "the ten most credible innovative products of the national enterprises".