Children'S Wear Brands Attract Designers At High Price

Since the 2009 Fujian, sporting goods brands such as Anta, 31st degree, Hongxing Erke and so on, the children's shoes market has become the last piece of cake competition.

To this end, the traditional brand of heavy money has begun to design "children" brand from the animation industry "dig" animation designers, the price from tens of thousands to tens of thousands of road.

Traditional enterprise

"1 million 200 thousand, this is the largest case I have ever taken, at least in the field of children's brand."

A headhunter of Xiamen, Fujian, told reporters that the clothing company had been working hard for a long time to excavate the design director from the animation company.

Xiao Chen is the designer of the million children's clothing. He was born in England and studied in England. After he returned to China, he engaged in animation design in Xiamen, and created several animated works in the industry.

"The focus is on Xiao Chen's experience in design and animation."

Mr. Xiang said that the experience of foreign or foreign enterprises in marketing is also good for many clothing enterprises in Fujian.

"The annual salary is getting higher and higher. In the past, many of them were 300 thousand or 400 thousand. Now the market is rising."

Compared with the annual salary of the designers of animation enterprises, the traditional clothing enterprises are very rich and generous, making millions of annual salaries really attractive, but "hunting" Chen is not easy.

"After all, people who engage in animation have a certain love for the animation industry, and because of the particularity of this industry,

"But in the face of high salaries, most people will still move away."

Xiamen Jade Bird animation, Huang surnamed, said that it is now a fashion for people to win. The animation business itself is not enough, and the traditional enterprises are coming.

"As long as the green bird has worked, many enterprises are exempt from examination and must go!"

"Child" brand

Exacerbate competition among animation designers

"Tick drop", "Carlo" and "Tutu"...

These name brand children's clothes all come from Fujian, and their rapid growth in the short term has made many sports clothing brands of Fujian "red eyes". The following are Anta's children's wear brand ANTAKIDS, XTEP's children's wear "XTEP 1+1", and seven wolves' SWKIDS.

The latest demographic data will enable more brands to see the hope of the children's market.

According to statistics, at present, the number of children under 14 years of age in China accounts for 25.4% of the total population of the country. At the same time, the number of newly added babies is about about 20000000 a year. In addition, the growth rate of children is fast, so every child has new demands for clothing every year.

After the influx of brand competition, there seems to be a consensus that the original design team can not be used even if the team is perfect.

"The design of children's clothing is not the problem of style, but the design of animation image."

A sporting goods children's clothing official in Fujian said.

Therefore, all of the designers in the choice of the design is aimed at animation talents, at high salaries for the cartoon designers, this is the "child" brand industry 1 million 200 thousand annual salary record.

The industry also analyzed that with the increasing competition in children's market, children's clothing brands should not only compete with their peers, but also compete with more experienced children's clothing brands. Under high pressure, children's wear designers will have greater demand, and traditional enterprises aiming at animation design talents will be more and higher.