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    The Persistence Of Chinese Shoe Enterprises' Image

    2011/8/30 15:23:00 48

    Shoe Enterprises In China

    From the concentrated outbreak of food safety problems to the frequent emergence of commodity quality problems, the entire Chinese consumer market is now in a vicious development.

    Gutter oil, lean meat essence, poisonous milk powder...


    A number of repugnant terms threaten consumers' health and safety, and also damage the reputation and image of the industry.

    These so-called "formal" enterprises, under the guise of "honesty", gain huge profits in the market while despising the bottom line of social morality. They apologise to the public only after they are out of the window. This is not worth being forgiven.

    The image that an enterprise painstakingly manages is not to be penitent, but to give up consumer trust for immediate interests is obviously not worth the candle.

    Throughout

    Footwear market

    All kinds of footwear quality problems are endless, causing market consumers to complain repeatedly, not fulfilled after sale commitments is even more disappointing.


    In the darkroom, Mo Liang is in the fire; the ropeway is in the world, and Mo Liang is sincere.

    Honesty is the premise for enterprises and individuals to survive. It is also the social responsibility that must be observed and fulfilled. It is also the key to create its own image.

    Corporate image is the general impression of the general public through the product characteristics, marketing strategies and other elements. It is the external manifestation of the spirit and culture of the enterprise, leaving a deep-rooted brand in the eyes of the public, which can truly reflect the overall mental outlook of an enterprise.


    For shoe companies, they are determined to

    Corporate image

    Shaping is the core of deciding the direction of its own development, and also the winning magic weapon for promoting brand building and upgrading. The image of the industry will inevitably be affected in the market environment of poor quality and poor service, but consumers have to buy such products. In this case, shoe enterprises can only become the leader of the industry, and guide the continuous improvement of the industry image.


    In order to establish a good corporate image among the public, the shoe enterprises must first improve their internal strength and provide quality products and services for the market, which is the foundation of the enterprise's well-being.

    If we deviate from this principle, we will not be able to build brands, and the development of enterprises will also become empty talk.

    Therefore, providing shoes and enterprises with safe and healthy products and thoughtful and meticulous service is the first brick to build corporate image.

    Shoe enterprises

    It is necessary to formulate a complete set of production process specifications. Education staff must strictly observe every detail process system, improve the efficiency and control the quality of products, optimize the technical equipment and application materials, and ensure product qualification.

    Shoe companies can also cooperate with universities specializing in research institutes, introduce patent technology and innovative concepts, increase the added value of products, and create strong brands.

    In terms of service, shoe enterprises should pay special attention to terminal links, including store decoration, product display, market guidance and after-sale service. This is the most intuitive feeling and impression to consumers, and is also the best way to seize the resources of consumers and lay the foundation of the market.


    Besides, as a company with a sense of mission and responsibility, the inner spirit is also essential.

    Through the corporate spirit and marketing strategy, it is the backbone and backbone of the corporate image.

    Shoe companies should always keep an eye on social trends, actively participate in charitable causes, or set good example in the event of social events, which will consolidate the image of the industry and the public.

    Some well-known brand shoes enterprises have made contributions in this respect. Anta has participated in the "CBA and I growth" public welfare plan jointly sponsored by the China Basketball Association and the China Youth Development Foundation, donated 3 million yuan to the Xinjiang region, donated 5 hope sports rooms and 5 hope libraries to Akesu and Kashi, and formed a strategic partnership with the "one pair of shoes and assistance projects" created by Fujian children's shoes Association, and donated 100 thousand yuan and 5000 pairs of children's shoes to the poor mountainous areas.

    While helping the disadvantaged groups, shoe companies fulfill their social responsibilities. They not only leave a deep impression on the public, but also enhance the brand and corporate image.

    Of course, shoe companies should disseminate information such as brand and culture to the public through various publicity strategies, so that the public can get to know and deepen their impression.


    All in all, every shoe enterprise that desires to grow and grow in the market needs to take the initiative to assume its due responsibilities and be responsible for all partners such as brands, distributors and consumers. Only by protecting the basic interests of these groups and assuming their due responsibilities, can shoe enterprises set up a good corporate image and achieve sustainable development.

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