The Persistence Of Chinese Shoe Enterprises' Image

From the concentrated outbreak of food safety problems to the frequent emergence of commodity quality problems, the entire Chinese consumer market is now in a vicious development.

A number of repugnant terms threaten consumers' health and safety, and also damage the reputation and image of the industry.

These so-called "formal" enterprises, under the guise of "honesty", gain huge profits in the market while despising the bottom line of social morality. They apologise to the public only after they are out of the window. This is not worth being forgiven.

The image that an enterprise painstakingly manages is not to be penitent, but to give up consumer trust for immediate interests is obviously not worth the candle.

Throughout

In the darkroom, Mo Liang is in the fire; the ropeway is in the world, and Mo Liang is sincere.

Honesty is the premise for enterprises and individuals to survive. It is also the social responsibility that must be observed and fulfilled. It is also the key to create its own image.

Corporate image is the general impression of the general public through the product characteristics, marketing strategies and other elements. It is the external manifestation of the spirit and culture of the enterprise, leaving a deep-rooted brand in the eyes of the public, which can truly reflect the overall mental outlook of an enterprise.

For shoe companies, they are determined to

In order to establish a good corporate image among the public, the shoe enterprises must first improve their internal strength and provide quality products and services for the market, which is the foundation of the enterprise's well-being.

If we deviate from this principle, we will not be able to build brands, and the development of enterprises will also become empty talk.

Therefore, providing shoes and enterprises with safe and healthy products and thoughtful and meticulous service is the first brick to build corporate image.

Besides, as a company with a sense of mission and responsibility, the inner spirit is also essential.

Through the corporate spirit and marketing strategy, it is the backbone and backbone of the corporate image.

Shoe companies should always keep an eye on social trends, actively participate in charitable causes, or set good example in the event of social events, which will consolidate the image of the industry and the public.

Some well-known brand shoes enterprises have made contributions in this respect. Anta has participated in the "CBA and I growth" public welfare plan jointly sponsored by the China Basketball Association and the China Youth Development Foundation, donated 3 million yuan to the Xinjiang region, donated 5 hope sports rooms and 5 hope libraries to Akesu and Kashi, and formed a strategic partnership with the "one pair of shoes and assistance projects" created by Fujian children's shoes Association, and donated 100 thousand yuan and 5000 pairs of children's shoes to the poor mountainous areas.

While helping the disadvantaged groups, shoe companies fulfill their social responsibilities. They not only leave a deep impression on the public, but also enhance the brand and corporate image.

Of course, shoe companies should disseminate information such as brand and culture to the public through various publicity strategies, so that the public can get to know and deepen their impression.

All in all, every shoe enterprise that desires to grow and grow in the market needs to take the initiative to assume its due responsibilities and be responsible for all partners such as brands, distributors and consumers. Only by protecting the basic interests of these groups and assuming their due responsibilities, can shoe enterprises set up a good corporate image and achieve sustainable development.