Clothing Enterprises: To Solve Inventory Problems
The most inevitable thing to do in clothing business is to change seasons.
Stock of goods
And inventory is also the most concerned problem for clothing manufacturers and stores.
Even in the south of the summer and autumn two quarter climate differences are not obvious areas, from the recent large-scale shopping malls to stores discount clothing strength know that the summer clothing inventory cleaning has been put on the agenda.
Recently, Shishi brand clothing company held the spring and summer ordering meeting in 2012.
Fastigium
And "cleaning up inventory" is also the most concerned topic for franchisees and agents.
Service enterprises: inventory problems affect capital chain
In the era of "brand leading consumption", competition in garment industry has gradually evolved into a contest for brands.
However, regardless of the level of consumption, the brand will face the same problem -- inventory.
Reporters found in the visit, Shishi brand clothing manufacturers began
divert sb.'s attention
For the spring and summer wear market next year, the summer wear also quickly hit "discount cards".
The reason is simple: digest the inventory.
Shishi clothing enterprises feel deeply: seasonal consumer goods, after the selling season, often become a backlog of inventory.
This not only directly affects sales profits, but too large backlog of inventory is also likely to cause difficulties for sellers to run funds, but it will make manufacturers lose profits, which will severely hurt manufacturers and even lead to the death of sales channels, so that brands can withdraw from market competition in a certain region or even all regions.
"Discount sales promotion stock is happy for the vast majority of consumers. It really hurts the businessmen, whether they are direct stores, agents or manufacturers.
Do not promote sales, inventory can not digest, squeeze capital chain; promote sales, both lose this, but also easy to damage the brand image.
What are the advantages of cleaning up inventory in southwest district agents?
First, summarize the styles and codes of garments.
Salability
Two, classify the unmarketable goods in advance, use the display advantage to carry on the promotion; three, collect the funds quickly, prepare for the next season's clothing order.
Inventory occupies a large amount of circulating funds, which has become a stumbling block affecting brand development.
Liu Guoqing, manager of fashion accessories, said that inventory has become a "killer of capital chain".
According to statistics, clothing enterprises will have inventory at present, but only a small quantity.
Inventory not only affects the capital chain of dealers, but also adds a lot of fees, such as pportation fees to manufacturers, returns, and so on.
Weapon: enterprises should deal with inventory.
How to deal with inventory, Shishi clothing enterprises have also spent a lot of energy to study, and the most common way is to discount, set up special zones and sales from unified discount stores.
However, it is not enough to deal with inventory by selling prices alone. A few days ago, the head of clothing enterprises, such as Shishi Biao wolf, Kaidi, golden silk horse racing, told reporters about how to digest inventory for clothing franchisees and direct stores.
Unique secret
。
Expand group buying business.
During holidays, products such as shirts and Western-style clothes are suitable for group buying.
In particular, many direct stores and franchisees have certain connections in the locality. They can make full use of these relations to carry out group buying. As clothes are necessities of life, group buying activities are very popular.
Group buying can produce bulk sales, which is helpful to clean up inventory.
Looking for special sales channels.
When the existing sales channels are not enough and can not digest inventory, enterprises should consider whether there are other forms of sales channels for target consumer groups.
It is reported that there are some companies that specializes in acquiring inventory products, and set up professional stores for inventory sales. Many lion garment companies choose to cooperate with such companies.
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