The Absence Of Enterprises "Fabric Design Contest" Is Worth Pondering.

From August 25th to 26th, 2011 China

"China International fabric design competition" has been held in Keqiao for the three time.

The government departments do everything possible to introduce similar high specification activities, but many enterprises do not buy the contest of "home gate". This has brought deep thinking to Shaoxing county enterprises and organizers.

Fabric competition held in Keqiao for four years

The enthusiasm of Shaoxing enterprises is not high.

China International fabric design competition began in 1999. It is sponsored by China Textile Industry Association and China Textile Information Center. It is currently the most authoritative and influential competition in China's textile industry.

Since 2008, the Shaoxing county government has become one of the co organizers of the competition.

According to the organizers, a total of more than 5000 fabric varieties participated in the selection this year, and more than 3000 varieties came to Keqiao for final appeal.

Of the above 3000 products, only more than 40 enterprises come from Shaoxing county.

"Although there are many entity enterprises, foreign trade companies and design companies in Shaoxing County, there are not many enterprises that deliver fabric products to participate in the evaluation."

Li Binhong, director of the national textile product development center, told reporters.

It is reported that Shengze Town, Wujiang, Jiangsu, also known for its textile industry, has more than 100 enterprises participating annually.

According to the relevant person in charge of Shaoxing textile and urban construction and Management Committee, although the total number of enterprises in Shaoxing county is not large in recent years, the number of participating enterprises is increasing year by year.

"Only 30 came home last year, and more than 10 more this year.

This shows that the impact of the competition is expanding in Keqiao.

Entrepreneurs are practical.

What benefits can a contest bring?

In the interview, the reporter learned that Shaoxing enterprises were not enthusiastic about the competition. First, because the publicity of the competition was not enough, few operators in the market knew that such a contest was held in Keqiao; two, because entrepreneurs were most concerned about the effectiveness.

The reporters visited some companies in the market, and most of them did not know that such a competition was held in Keqiao.

Although some companies know something about this activity, they know little about it, and are even more uncertain about what kind of benefits the activity will bring to the enterprise or product.

According to Li Binhong, if the prize is awarded in the contest, it will bring tangible benefits to the enterprise.

One is honor, and winning is an affirmation for enterprises and designers.

The two is brand efficiency. The award winning fabrics will be exhibited in various exhibitions such as the Textile Expo. How can enterprises expand their brand influence?

The three is to bring about a deal. Many products will bring business opportunities when they are on display.

Of course, Li Binhong also hoped that the Shaoxing county government could publicize this activity and organize more enterprises to participate in the competition.

With such a platform

Build a platform for "intelligent manufacturing"

In addition to the hope that more local enterprises will take part in such competitions, the Shaoxing county government will undertake such activities and have another "big account".

Although China's textile city has a reputation, it has always been famous for its manufacturing. Design and originality are the "short boards" commonly existing in enterprises.

In the face of fierce competition in the market, Shaoxing county enterprises are constantly increasing their own development efforts. At the same time, the government has also actively introduced policies to promote the introduction of design institutions and designers.

It is reported that at present, Shaoxing county public design agency has increased from 29 to 98, and the professional designer has increased from 276 to 996.

Shaoxing county is making further progress from textile manufacturing to textile industry.

Shaoxing County Construction Management Committee responsible person said, it is through many similar platforms, to attract design institutions, gather designer team, let more and better design talents to the textile city to develop their own business.

In the future, Keqiao is not only the distributing center of textiles, but also the birthplace of original products.