Kang Jianle: Striving For The Development Of Yan Di'S Dress

Mr. Kang is shining on his body.

Zhuzhou clothing industry is very much like having its own well-known brand, which is well known.

What is the concept of brand?

Mr. Kang has a unique view.

Deconstruct the brand from the text, the word "goods" three, meaning that everyone talks, comments, cards are products.

If you want to talk and comment, you must have corporate culture and your own story.

Mr. Kang gave an example: Shakespeare's father, John Shakespeare, used to make gloves, but later many people were proud of having a pair of gloves made by John, but they were only worn on the waist, and they were not used.

Where does the culture of the dress of Lu Song come from?

Mr. Kang proved that Yan Di was the originator of China's cloth industry. This subversion of the traditional theory of Huang Daopo as the originator of cloth industry has aroused widespread concern at home and abroad and has been accepted by many industry experts and celebrities.

More importantly, Mr. Kang will also build the first Chinese clothing Museum, the Yan Di Costume Museum.

The cultural image is erected and the brand building will get twice the result with half the effort.

Mr. Kang not only successfully completed docking with China Textile Association, but also invited Mr. Maurizio Baldassari Maurizio Baldassari, a Italy Godfather fashion designer, to learn fashion brand Milan's fashion brand operation mode.

Numerous days and nights, Mr. Kang worked hard for his clothes, and finally came up with a practical plan for brand building and brand incubation.

The premise of this plan is to create a comprehensive and comprehensive service organization, providing design, research, production technology, sales channels and other services.

Around the construction brand, Mr. Kang effectively used many resources at home and abroad to serve for the clothing of Lu Song, and made clear plans and roadmaps for the rise of Yan Di's clothing.

The first step is to let every businessman in the golden crown register their own trademark. If not, the golden crown will help register.

Never again OEM, no longer fake cards, really do their own brand, this move is designed to make "Zhuzhou made" honest, establish brand awareness and self-confidence.

The second step is to cooperate with the government departments and build a set of effective industry standards with reference to foreign experience.

Third, through the creation of Yan Di clothing culture, to inject cultural elements into these brands.

Through the extremely powerful service function of the golden crown, these brands can really grow up.

It has been a dream for many years to make Zhuzhou's brand grow up. It is very difficult to really do it. But Mr. Kang takes the same weight and uses effective actions to solve these problems one by one.

Specifically, first, the design, research and development links continue to cooperate with China Textile Association and Han Guodong gate. With the help of their resource advantages, they will create a window of mutual needs, introduce a group of professional fashion designers, and vigorously tap and cultivate internal talents.

Second, the introduction of advanced production technology, management mode and even capital.

In exchange with Mr. Baldassari, he learned about the situation of Italy's clothing manufacturing industry, and learned that the cost of producing a garment in Italy and producing a garment in China is about 10:1. Raw materials, workers' wages and high tariffs all keep the price of imported clothing high. Considering the huge market in China, these international brands do not want to occupy only such a small market such as high-end luxury accessories, and they are very interested in China.

In order to get a better understanding of the situation, Mr. Kang has made a special trip to Europe recently to verify the situation. His idea is to make Zhuzhou's garment manufacturing industry also use advanced European technology and surpass some of the "fake foreign brands" in the clothing quality.

Only by introducing advanced production management technology can we create famous brands such as gold crown and China's LV (LV).

Third, join hands with public security, industry and commerce, taxation and other departments to establish a network trading public service platform and complete docking at more than 40 000 terminal distributors.

If there is a problem, golden crown is responsible for the loss.

Mr. Kang's energy input is more than sales.

In addition to building a "Taobao" network trading platform, Mr. Kang also introduced the idea of Oteri J (OUTLETS) for clothing sales, and considered the situation of China to revise it.

One of his ways is to combine the brand of golden crown with the pedestrian street, and to find a sales breakthrough through the popular business form of pedestrian street through joint investment and many other means.

In addition, we recommend a certain number of high quality brands into department stores and supermarkets.