Anta'S Alternative Tactics To Invade Houston And Rocket Cooperation Are Not Final Plans.

Sitting in the press room of TOYOTA center, Ding Zhizhong, the entrepreneur of China who aspire to become the world shoe king, has traces of excitement on his face. His eyes are red and still seem to be tortured by the jet lag on the other side of the ocean, but he is laughing.

Behind him is a huge background plate, full of Anta logo, filled with reporters from China and the United States in front of him.

An hour later, a Chinese Derby, with two hundred million people watching, will be staged in this arena, and his company will stand in front of the world.

It is not the ultimate goal of Ding Zhizhong to put Anta's trademark in TOYOTA center. Before him, several Chinese enterprises have already done so.

Over the years, every summer, the Rockets will receive too many calls from China to ask their venue advertisements.

Ding Zhizhong's plan is bigger and further.

He said: "our Anta has made great progress in the field of basketball in China in the past few years, and all basketball matches are sponsored by us.

Now we are beginning to consider breakthroughs in the international arena.

Ding Zhizhong's "all basketball league" is very interesting. In fact, Anta's involvement is not only in the CBA League, but also in the Chinese Table Tennis Super League and volleyball league.

In July 10, 2007, Anta listed in Hongkong, and the first half of 2007 showed that their turnover increased by more than 200% over the first half of the year.

And because of this growth, the Rockets boss Alexander, the boss who used to sit in Houston waiting for Chinese companies to send money, became Anta's largest shareholder overseas.

That is to say, Ding Zhizhong asked Alexander to take money out of his pocket.

All these things make Anta look so different from other Chinese enterprises when it comes to land in Houston.

So they signed Francis and signed Scola. In their view, these two players will perform very well. They will wear Anta shoes in NBA and wear Anta shoes on the Olympic Games. They will also appear in the sight of numerous Rocket fans.

The designer of Anta came to Francis's house and kept photographing, facing Francis's house, car, furniture and even Francis's pet dog.

Later, when Francis saw the design of his signature shoe, he clapped the table and shouted, "my God, isn't that my car?"

This is not the last plan.

This time, Ding Zhizhong and Alexander came down to a new strategic cooperation plan as the main sponsor and equipment provider of the CBA League. He hopes to improve the level of Chinese basketball through this plan.

Ding Zhizhong said: "this year, we launched a new route plan with CBA, and we hope to grow together with Chinese basketball.

According to our plan, from next year, we will pick the best young players from the CBA League and send them to the Rockets for training.

Ding Zhizhong and his team came to Houston to finalize the details of the plan with the Rockets.

Ding Zhizhong said that the Rockets have guaranteed that they will train young people who are sent from CBA through the rocket training team, and the number of the first batch will be around fifteen.

In this era of Nike and ADIDAS rushes to the Chinese sports brand high-end market, such an action will make Anta's reputation in the CBA arena soar in the majority of players wearing Anta shoes, thus completing their deep marketing.

Ding Zhizhong believes that such cooperation will bring all the previous market effects to Anta.

He smiles and holds up a scroll with Alexander. It says: win win the world, there is a huge stamp on the two sides of the Chinese imperial seal. It looks very exciting.