"Hero" Sword Lining Released "Olympic Strategy"

In November 8th, Li Ning Co released the Olympic strategy with "hero" as its theme in Beijing.

At the news conference on that day, Lining and the Spanish Basketball Association President Jose Luis, the world diving champion Guo Jingjing, the two Olympic shooting gold medalist Yangling, the Chinese gymnastics team coach Xing Aowei, the Chinese table tennis team Hao Shuai Hao Shuai together "sword".

The Olympic strategy of the "Lining team" Li Ning Co released by the Olympic Games is composed of three parts: "heroic team", "hero gesture" and "hero return".

"Hero team" means that "Lining" will continue to sponsor four "dream teams" of Chinese table tennis, gymnastics, diving and shooting.

"These four teams are expected to win the 50% gold medal of the Chinese Legion."

Li Ning Co CEO Zhang Zhiyong introduced that the Olympic equipment is divided into two parts, one is the award equipment, and the two is the match suit.

Although these national team members need to wear Adidas's clothes when they receive the award, they will still enter Lining's sportswear.

Internationally, "Lining" has also signed a contract with the Spanish and Swedish Olympic committees to become the designated sports equipment partners of the two sports delegations. Both players will be dressed in "Lining" costumes to compete and receive awards in various competitions.

At the same time, "Lining" also worked with the Athens Olympic champion Argentina men's basketball team, Sultan national track and field team and Tanzania track and field team, and sponsored the world marathon's famous Ethiopia player Trosa.

"Hero gesture" refers to a gesture similar to "L" created by the Li Ning Co to express victory. It hopes to replace the traditional "V" and become popular in this Olympic Games.

"Heroes return" means that Li Ning Co will join the Chinese athletes Education Foundation and the China Youth Foundation for the four Olympic teams of China shooting, table tennis, diving and gymnastics in the 2008 Olympic Games.

Li Guangdou, a famous brand strategy expert, points out that every year Olympic supporters are ambushed by competitors, and this phenomenon is becoming more and more intense.

For example, Adidas is the official sponsor of the 2002 World Cup, but 70% of respondents mistakenly believe Nike is an official sponsor.

Lining's bright sword is the "sword" of Lining on the day of the Olympic strategy. It shows his determination to open up the market, and more or less expresses his "unfairness" in his chest.

Since 1992, the Li Ning Co has started sponsoring the Chinese Olympic delegation to become the most loyal partner of the Chinese Olympic Committee for over ten years. The officials, coaches and champions of the Chinese sports delegation have always been wearing Lining to break the world.

At the 2000 Sydney Olympic Games, the "dragon clothing" and "butterfly shoes" specially designed and manufactured by the Li Ning Co for the Chinese delegation were selected as the best award equipment.

But in the choice of the 2008 Beijing Olympic Games partners, Li Ning Co lost because of the disparity in financial strength. Adidas became a partner of Beijing Olympic Games and became a sports apparel partner of the Chinese Olympic Committee.

When the Olympic Games came to their doorsteps, the national brand "Lining" had to say goodbye to all the staff members of the Olympic Games, the Chinese delegation and the Olympic podium.

"Despite the failure to win the bid, we will seize the opportunities brought by the Beijing Olympic Games by virtue of our unique competitive edge."

Li Ning Co chief financial officer Chen Weicheng said.

Marketing experts believe that foreign enterprises in China take full advantage of the Olympic opportunity to make full marketing, which is an important step to promote their localization. For the domestic companies that focus on global market, "Olympic marketing" is the reverse process of accelerating internationalization.

Zhang Zhiyong introduced that in the three strategic development stages of the Li Ning Co, the first strategic stage ended in 2008, and the second stage was from 2009 to 2013.

In these two stages, Lining will regard the Chinese market as the most important strategic market and predict that the turnover will grow by 35% to 40% every year.

2013 to 2012 is the third stage, when Li Ning Co will become the world's top 5 Sports Brand Company.