Clear Planning And Successful Exhibition Design

From an incubation to an end, an exhibition usually has to go through several stages, such as planning, preparation, design and construction, exhibition management and final liquidation. Next, we will talk about the design procedure and requirements of exhibition from the point of exhibition design.

The design of the exhibition is mainly divided into overall design and partial design. The former focuses on macro effect while the latter focuses on micro effects.

The overall design is based on the theme of the exhibition and the overall plan of the exhibition (Syllabus). Through the systematic planning and series design of the general designer, the abstract text concept becomes an innovative process of the concrete visual communication image, and it is also the main procedure in the exhibition design procedure. Its main links include the following links:

　　 (1) site planning. It includes planes, facades and space transitions. The requirements are based on the classification of different exhibitions. Site classification 。 Specific to a certain exhibition, according to the booth distribution map implemented by the exhibition, carry out the partition of the plane, determine the specific spatial scope, and rationally allocate the location of the booth and the specific three-dimensional spatial scale according to the physical density, weight and power load. Among them, we should give full consideration to the tour routes, fire corridors and the number of spectators and plan the area of public venues. The elevation effect on the overall requirements of the exhibition is mainly based on the overall height and color effect. The public part is designed in a unified way. The elevation requirement of each booth is mainly emphasized on the uniform height, shape and color. The other parts are completed by the partial design of a booth. From the overall spatial effect, it is required that the distribution of the booths should be reasonable in structure, natural and smooth in space distribution, diverse in vision, and obvious in occupying efficiency. In dealing with excessive space, we mainly consider the coordination between the building structure, natural lighting and artificial lighting, and how to reduce the audience's visual fatigue and prevent harmful interference. The above contents should be designed in accordance with site ratio in the planning and design.

　　 (2) keynote processing. The keynote of the overall design includes tone, tone, style and motif. Modeling keynote Generally, they are classified into standard, special, closed, open and so on. They are also classified according to display, display, transaction and interaction. From style, there are traditional, fashion, animation and so on. The tone of color is divided into cold, warm and intermediate tones. The requirement is to select appropriate color keynote according to the different contents, seasons, environmental keynote, lighting effect and the color balance between the integrated light source color, environmental color and solid color, and design chromatogram and color effect diagram. The basic style of literary style mainly includes the style of literary expression, the proportion of characters, the selection of characters, and the standard of writing and processing. According to different exhibition contents and industry characteristics, it chooses different styles such as reporting, lyric, propaganda and advertising, etc., and from the holistic form, it is determined that the whole exhibition is mainly graphic or physical. In terms of selection of characters, it is mainly based on content, sex, scale and level, and the practice of applying regional literature, such as the commonly used Chinese and English exhibitions in international exhibitions, and the combination of Chinese and national characters in ethnic minority areas. In terms of word standardization, we should also determine the font type (such as song, blackbody, regular script, advertising body, art body, etc.) and specifications (uppercase or lowercase, simplified or traditional, etc.) and methods (direct writing, computer engraving, inkjet printing, transfer printing, screen display, projection, etc.). The keynote of the movement is mainly divided into three basic types: dynamic, static and dynamic. It is the control line of organic unity, overall operation, harmony and harmony of the whole exhibition. It requires a comfortable and flexible sense of motion in rhythm control, rhythm fluctuation, movement and static change. On the basis of ensuring the beauty of movement, we should prevent the occurrence of unsafe factors such as noise resonance, glare pollution, air pollution, fire alarm, crowd congestion, leakage, leakage, leakage, and air conditioning out of control.

　 (3) schedule. It includes booth investment, exhibition collection, exhibition display, material supply, etc. Traffic accommodation Public coordination and other major progress schedule. Because the exhibition must complete the whole operation process within the prescribed time and space. It requires time to make overall planning and scientific operation so as to achieve the desired results. For example, booth investment must be fully implemented within a certain time limit. Another example is the location of exhibits. It includes definite, quantitative, qualitative analysis and research stage, and organization, implementation stage of fixed person, timing and fixed-point. Then, according to preselected exhibits, registration and implementation of organizational exhibits are in place. After the exhibition, the exhibits will be cleaned up, registered and compiled, filed and archived according to the regulations. Exhibition display is the most intense project before exhibition. It includes booth construction, exhibits placement, exhibition matching, decoration, exhibition adjustment, power installation and commissioning, personnel configuration, data preparation and so on. According to the arrival order of the exhibits, the conditions of the facilities available, and the quality conditions conforming to the strength of the construction, reasonable schedule should be made for the progress, leaving room for flexibility. Material supply and transportation accommodation are provided for the above contents. Whether or not "soldiers can come to the grain army first" is an important part of the whole progress schedule. Generally, we should make good progress arrangements and reasonable dispatch ahead of time, and plan strategies and prepare for trouble. We must not lose the Jingzhou in a careless way.

　　 (4) material plan. It includes the planning of main materials and auxiliary materials, and the implementation of procurement. The specifications, types, varieties and quantities of materials are required to conform to the plan. We should not blindly purchase, cause backlog and waste, and do not leave any allowance. Whether the plan is reasonable and the balance between supply and demand is the key to pursue reasonable cost and improve efficiency in the whole exhibition design, and is also an important test for exhibition designers.

　　 (5) budget estimates. It is the economic lifeline of the entire exhibition. These include exhibition booth recruitment, exhibition transportation, exhibition design, labor service production, site rentals, exhibition rental, power billing, safety precautions, advertising and transportation, lodging and lodging, press releases, and other expenses of staff. It is based on the scale of exhibition, design grade, construction conditions, management capabilities and external environment. It should start from the actual affordability of the whole exhibition, and make the budget estimate after careful calculation, repeated verification and balance. After the approval of the senior management is approved, the operation can be entered into operation. In the actual operation process, relevant financial personnel should be supervised and executed, and the progress information can be timely feedback to the top level of decision-making. Generally speaking, there should be room for making unpredictable factors when budgetary estimates are made.