• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Fast Fashion Bag Quick Sale

    2011/9/2 11:20:00 36

    Fashion Bag Quick Sale

    200 new models a week!

    This speed is also amazing in the fast fashion world.

    about

    China

    The biggest fashion bag online shopping mall Mbaobao.com, you may have never heard of it.

    But this did not prevent them from breaking through 300 million yuan in sales last year, getting $45 million in financing, and designing research and development centers in New York and Venice, and opening sub stations in Japan.


    W.B=Walter Brennan


    B: to open the Mbaobao home page, the most attractive thing is super low.

    Price

    You can buy a leather handbag for one hundred or two hundred yuan. How can you achieve this high price performance ratio?


    W.B: it is very important for the supply chain to be firmly controlled.

    Of course, huge sales volume is also important.

    Mbaobao has large wholesale businesses and franchising businesses both online and offline.

    In fact, I think the cost performance is not cheap, but the details should be reflected in high value-added, such as design itself, cortex and metal parts.


    B:Mbaobao is a fast fashion bag.

    brand

    So, how fast do you update your products?

    W.B: there are many brands under the website platform of Mbaobao, some of which are positioned as "fast fashion" brand.

    These brands add up to 200 new models a week.

    At the same time, according to sales data, fashion trends and customer feedback, 50 to 100 styles are eliminated every week.

    "Fast fashion" is indeed the core competitiveness of Mbaobao. We offer customers an elegant and fashionable bag selection at a more affordable price.


    B: behind such a huge product base, what kind of design and development team is needed?

    How do they divide their work?


    W.B: our design team currently has a total of 35 designers, 7 of whom are buyers.

    In addition, we have recently set up an independent "in-house" design team, led by the chief designer who has just joined Mbaobao.

    Moore graduated from the New York Fashion Technology Institute "fashion leather and shoes design technology" professional, he worked for CLINE, also has his own brand name, and released in New York fashion week.

    Jamie Moore is the first independent high-end product line of Mbaobao.

    We plan to launch this brand in Beijing in October this year, and there will be a grand fashion show.


    B:Mbaobao has been adding "foreign aid" lately, and you are one of them.

    What do you think of China's B2C e-commerce website?


    Ye Haifeng, CEO of W.B:Mbaobao, has been engaged in foreign trade luggage and packing industry for many years. He founded Mbaobao from Taobao shop, and later established an independent B2C website.

    In 2010, Mbaobao total

    Sale

    The amount reached 300 million yuan and received second rounds of investment of US $45 million.

    So, I am very optimistic about this young but experienced and hopeful company, and I am very interested in doing e-commerce in China.

    My last job was Coach in charge of quality control.

    For me, the challenge of the new job is that when customers are buying things online, they can not see things personally, nor can they touch them personally.

    Therefore, when they open the package, the first impression is very important, which determines the credibility of our quality.


    B: you have landed in the Japanese market.

    What's the difference between mbaobao.co.jp?


    W.B: the Japanese website was officially opened in late July. At present, most of the styles on the website are the same as those on Chinese websites.

    We need to take some time to observe the sales situation of the website and analyze the preferences of Japanese customers.

    In the future, some products may be designed according to their needs. Of course, this is also for China.

    customer

    It provides a wider range of choices.

    Japanese and Chinese consumers are very similar, but Japanese consumers are more sensitive to the trend of the US and Europe than Chinese consumers, and their demand for quality is higher, no matter what price they are.

    Of course, there are signs that Chinese consumers are getting smarter and older.


    B:Mbaobao also has branch offices in Venice, Italy. What practical role does it play?


    W.B: as a matter of fact, as early as the establishment of the company in 2007, we won the 100 thousand euro stake in Italy's luggage and brand brand, which brought many Italy designers and leather suppliers to Mbaobao.

    Now, our European luggage research center in Venice is equivalent to a liaison office, working with local designers and factories.

    The upcoming high-end line Jamie Moore uses Italy's leather and other materials.

    We have also introduced some high-end Italy Bag Brands, such as Sapaf, which was founded in Florence in 1954.


    B: so the goal of Mbaobao is to enter the luxury bag business.


    W.B: we don't want Mbaobao to be just a "fast fashion" shopping website.

    brand

    The bag sales platform offers different price options.

    As mentioned earlier, the introduction of designer brand line Jaime Moore is the first step.

    The series of products we design and manufacture in Italy belong to the high-end series. Now the most expensive handbags on our website also need more than 8000 yuan.

    Following China, Japan and Italy, our fourth R & D centers will be located in New York and are now in preparation.


    B: is there a parity shopping website like Mbaobao in the US?


    W.B: there are many websites that can buy cheap bags in the United States, but there are also websites that sell special packages. However, such websites sell mainly high-end bags.


    B: does this mean that the United States will be a potential market for Mbaobao?


    W.B: actually, we already have a bag sales website in the United States, but it's not called Mbaobao.

    Because this website is our partnership with others, not only selling Mbaobao's existing brand, but also some bags in Italy and other places.

    In the future, we really intend to push the Mbaobao model to the US market.

    But before that, we will introduce some American luxury Bag Brands to China.


    B: the "fast fashion" brand is popular, but now it is often challenged by "no environmental protection".

    What's your opinion?


    W.B: I think this query is more about the clothing industry, not the bag industry.

    Customers buy more clothes every year than they buy bags.

    Although disposable bags are the same as any other consumer product, they will be wasteful and not conducive to the environment.

    But as accessories, bags are easier to match than clothes, so they are more frequently used.

    In addition, old bags are easier to circulate than old ones. In other words, second-hand bags are more acceptable to most people than second-hand clothes.

    For consumers, donating or rebuilding or reusing things that they no longer need or no longer use can contribute to environmental protection.


    B: as you said, bags are more durable than clothing. People will not buy bags as often as they buy clothes.

    Is the concept of "fast fashion" really established in the bag industry?


    W.B: in any fashion field, the latest design, fabric and color can always ignite customers' desire to shop.

    Although bags are long life, fashion is very short-lived.


    B: what do you think of the future of the bag Market?


    W.B: in China, with the increasing disposable income of consumers, the demand for more fashionable and expensive bags will surely increase, especially in bags.

    Like Prada, Gucci and Coach, these Chinese bags are booming in recent years.

    Moreover, the passion for bags is not limited to women, but also to men.

    Recently, I read a report that Asian men accounted for 45% of the sales of bags.

    This number surprised me, because in Europe, male bags only account for 25% of the total sales volume, while in the United States, this figure is only 10%.

    The opportunity is unprecedented, so we are very optimistic about the future of the Asian bag market.


    B: while pursuing internationalization, will you consider expanding the product area?


    W.B: No, we concentrate all our energy and resources on bags, because this is our sole strength.

    Moreover, unlike clothing and shoes, bags are not distinguishable from size. Looking at pictures is intuitive enough for online shopping.

    • Related reading

    Taobao Mall Brand Sale Channel Opens Oorlies Quietly On Line

    Innovative marketing
    |
    2011/9/1 13:14:00
    45

    Otles Quietly Launched &Nbsp; Taobao Mall Brand Sale Channel Opened.

    Innovative marketing
    |
    2011/8/31 17:48:00
    35

    Face Recognition System, Adidas Determines Target Customers' New Tactics

    Innovative marketing
    |
    2011/8/31 15:14:00
    44

    Children'S Clothing To Join The New Marketing, To Attract Customers Do Not Worry.

    Innovative marketing
    |
    2011/8/31 14:39:00
    28

    Hundreds Of Brand Collective Taobao Push New Products

    Innovative marketing
    |
    2011/8/31 11:50:00
    61
    Read the next article

    Computerized Flat Knitting Machine Develops Towards Multi Needle Distance Special Function.

    Taking a comprehensive view of the computerized flat knitting machine exhibited at the fifteenth Shanghai textile industry exhibition, we can summarize these key words: high efficiency, variable pin spacing, economic type, multi machine number and multi-function.

    主站蜘蛛池模板: 三级网站在线免费观看| 动漫人物将机机插曲3d版视频| 亚洲中文字幕久久精品无码喷水| 337p色噜噜| 欧美多人性受xxxx喷水| 国产精品欧美亚洲| 亚洲日本va中文字幕久久 | 手机看片国产免费永久| 欧美成人片一区二区三区| 国产精品福利一区二区| 亚洲午夜国产精品无码| 色一情一乱一乱91av| 视频一区在线播放| 日本人指教视频| 四虎影视永久地址四虎影视永久地址www成人 | freesexvideo性欧美医生护士| 男男18gay| 国模冰莲自慰肥美胞极品人体图| 午夜伦4480yy私人影院| 久久久久无码国产精品不卡| 被女同桌调教成鞋袜奴脚奴| 扒开腿狂躁女人爽出白浆| 午夜精品久久久久久毛片| loosiesaki| 欧美精品人人做人人爱视频| 国产精品一二三区| 久久精品天天中文字幕人妻| 萌白酱喷水视频| 宝贝过来趴好张开腿让我看看 | 菠萝蜜视频入口| 影音先锋亚洲资源| 国产18到20岁美女毛片| 一出一进一爽一粗一大视频| 深夜a级毛片免费无码| 国产精品怡红院永久免费| 久久综合九色综合网站| 老八吃屎奥利给原视频带声音的| 女人18毛片特级一级免费视频| 亚洲精品乱码久久久久久按摩| 四虎永久在线观看视频精品| 日本www.色|