Hundreds Of Brand Collective Taobao Push New Products
"New season for autumn clothes", 100 brands combined with new and 10000 new products.
In August 16th, Taobao mall announced that a hundred brands of new products will be released at the same time. Up to 10000 new autumn products will be gathered in Taobao mall, involving women's wear, sports outdoor, footwear and bags, beauty and fashion industries.
Nearly ten of nine herd kings, seven wolves, etc.
Min style clothing
The brand participates in this activity collectively and launches new products with the help of shopping mall cluster effect.
With the help of brand
Cluster effect
From the initial sale of inventory products on the Internet, to the preemptive release of new products through online shopping channels, and even the development of online products for special purposes, online retail channels are becoming indispensable for enterprises.
Distribution channel
。
Insiders said that Taobao's "100 kinds of brands" and "10 thousand products" were blocking consumers' view at the same time. This is a new conference that no big store in history can do.
In this activity, Taobao Shopping Center launched a special page to promote the event.
Wang Weiwei, the brand name center, introduces Taobao official's most prominent and free advertising page. The key businesses have recommended windows, and each businessman should do the same in the store to release new products.
And noch is one of Taobao's most important businesses.
This,
Tmall
20 men's clothing brands are highlighted. Among them, Fujian faction brands include traditional brands such as nine herdmen, seven wolves, Nash, and wolves.
According to statistics, in the 20 men's clothing brands recommended by Taobao mall, Fujian accounted for nearly half of men's clothing.
market
feedback
Rob the prophet
It is understood that the new product will start not only large scale, brand, and more importantly, the new line of goods on-line, fast, all new products are sold for the first time from the brand channels for more than 30 days, mainly in four days time, and attracted many consumers.
In addition, "no discount" has become the unified label of the merchants, and the price of new products is basically flat with the line.
Wang Weiwei said that with the formation of Internet shopping habits and the growing maturity of online shopping market, online shopping consumers have gradually shifted from pursuing low prices and discounts to pursuing new styles. Prices are no longer a decisive factor in whether a new product can be sold well.
And businesses also pay more attention to Internet sales channels. When the physical stores are not new, they put the new products on the Internet for the first time. The first time they get market feedback, they can get the sales results which are not achieved by traditional channels.
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