The Pformation Of Traditional Clothing Wholesalers Is Difficult.

In the face of huge market opportunities, traditional clothing owners are both jealous and frustrated, especially when they know little about computer networks.

Traditional boss pformation was frustrated

Lin Libo, a 40 year old Wenzhou native, has been doing the wholesale business of clothing for several years. She is not only in Shanghai, Tonglu, Fuyang and other surrounding areas, but also in the eastern three provinces.

At the beginning of last year, when he had nothing to do, he always ran to the door of the market to study the flow of people in and out of the office building. The more he studied, the more itchy he felt.

In the office where the boss is jealous.

One side is the lively scene of the city, while the other is the sound of complaining at the other side: the old customer always intentionally or unintentionally mentioned "the business has been snatched by the internet shop".

At the end of last year, a business partner for many years told him that he would like to go straight to the Internet to find wholesalers and stop coming to his store.

Lin boss realized the seriousness of the problem and was "Internet".

He has a strong sense of anxiety. He only relies on the computer network knowledge of watching movies and playing double buckle on the Internet. At the beginning of this year, he finally took the first step of "electric shock" - he opened a clothing store on Taobao.

The picture is very amateur, very simple to describe, and no advertisement to promote the doorway. It sold only 3 clothes in more than three months. Lin's first round of "electric shock" career ended in failure.

Last Sunday, Lin boss gave me a happy call and said he would switch to the "electricity supplier" status.

However, this time he found a clever way not to make the C2C market, but to sell it to the distributors. In short, the wholesale clothing was sold to the shopkeeper of the online shop on the Internet.

Just the change of market orientation, can it make his "business" wish come true?

Lin took me to see another position, an e-commerce service area called "Le Tao library".

Lin boss was full of ambition this time. He specifically called on his niece, who had just graduated from University, to attend free e-commerce training in the service area.

The amoy library is about 9000 square meters above the B&Q building on hang Hai road. It is divided into more than 300 spaces for tenants to use.

Although it is not yet officially unveiled, it has been a small celebrity in the wholesale clothing business of Lin boss. "Several of the owners who have opened shop in Sijiqing have come to rent the venue and want to do a big job."

"Under the impact of e-commerce, traditional wholesalers and small and medium manufacturing enterprises may be most competitive."

Chen Ping, the founder of Le Tao library, told me that he wanted to build a professional service platform to give an opportunity of "electric shock" to the bosses of clothing industry, whose financial strength is not enough and their professional teams are not perfect.

Chen Ping said that the clothing merchants who entered there could enjoy one-stop and housekeeping services.

The field is equipped with super large function supporting service area for customer service, with technology and data service center, including the professional photo studio, IT Technology Service Department, data analysis department, UED design department, logistics service department, training department, public rest area, convenience store and other functions.

This means that the "rookie" such as Lin boss does not know how to sell wholesale on the Internet, someone will teach him how to do it; his clothes need to be displayed and promoted on the Internet, professional team helps him to operate, even clothing arrangement, logistics generation instead of pportation has become a service item of Le Tao library.

In addition to providing offline office space and training services, Le Tao library also has an e-commerce platform of the same name (http://www.letaoku.cn), which is expected to be completed and opened to the public in September 1st.

"When they upload their clothes to the platform, distributors or shop owners can purchase information from the backstage, and they can also help to deliver the information through the background.

Chen Ping said that if the same buyer buys it, it can spell the bill and save the logistics cost.

Considering that many C2C clothing stores in downtown Hangzhou are concentrated around Binjiang and Sijiqing, Le Tao library also intends to follow the way of supermarket shopping cart, and open a free shuttle bus in Binjiang Lok tau Sijiqing area to facilitate online shopkeeper to see physical objects or pack goods.