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Xu Yingxin: The Scale Of The Exhibition Set A Record&Nbsp; Build An International Trade Platform

2011/8/30 9:34:00 262

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Xu Yingxin'S Exhibition Scale Set A Record International Trade Platform

Xu Yingxin, Executive Vice President of Textile Industry Branch of China Council for the Promotion of International Trade

The 17th China International Home Textiles and Accessories (Autumn and Winter) Expo was held in Shanghai New International Exhibition Center from August 29 to August 31, and nearly 1200 home textile enterprises from home and abroad made a centralized appearance. It is the largest exhibition with the largest number of exhibitors over the years. The products on display cover bedding, towels, curtain fabric, wallpaper, jewelry, etc., highlighting the concept of "big home textiles". Home textile fashion trends, home textile design competition works exhibition, home textile development history exhibition and intangible cultural heritage exhibition held during the exhibition have become the highlights of this exhibition.

[Reporter]: I'm very glad that we can invite the Executive Vice President of the Textile Industry Association of the China Council for the Promotion of International Trade Xu Yingxin President Xu, as the sponsor of this exhibition, first asked President Xu to introduce the situation of this exhibition?

[Xu Yingxin]: This is the same time as three exhibitions of China Textile Industry Association held in Shanghai in autumn. One is China International Home Textiles and Accessories Fair, China International Knitting Expo, and China International Yarn Expo. There are exhibitors from more than 30 countries and regions at home and abroad, with more than 1400 enterprises participating.

Home textile exhibition is the largest one in our history. Home textile exhibition started in 1995 and this year is the largest one. It has used 11 pavilions of Pudong New International Expo Center and more than 1100 exhibitors.

Our textile association holds many textile exhibition From textile source materials to products, we hold exhibitions in Beijing, Shanghai, Shenzhen, the United States, Europe and some surrounding countries, and we also organize enterprises to participate in foreign exhibitions. Because the industrial chain of China's textile industry is relatively complete, holding international exhibitions in all links of the industrial chain can build a trade platform, information platform, and technology platform for domestic and foreign enterprises, so that everyone can learn from each other, promote trade, and promote the development of the industry.

The several exhibitions I saw this time have greatly improved compared with the previous ones. For example, the home textile exhibition, we can see that the best enterprises in the industry have come to participate. Since the reform and opening up of China's home textile industry, especially in the past decade, it has achieved rapid development. As we can see from the exhibition, we have our own brand, our current design is our own, and our marketing channels are our own. In the international market, many of our products are designed by us. And we see that as a part of fashion life, home textiles play a very important role in our modern lifestyle. We have seen great progress in fashion trend, including color and overall design.

The same is true for the knitting exhibition, which is a kind of craft in the textile industry. Knitting products have a wide range of uses, not only in our daily wear, but also in other aspects, including fabric, industrial and industrial use. Knitting can be seen in the exhibition. One is that it reflects the fashionable lifestyle. In addition, we can also see our technological progress in knitting technology and knitting technology in the use of new materials.

The main characteristics of yarns are not ordinary yarns, but special yarns, which are blended with a variety of fibers, special fancy yarns, including multi-functional yarns, are for different needs and can be used in a variety of products. It is mainly through the interaction of upstream and downstream industrial chains to promote our industry to learn from each other, exchange information, constantly adjust the structure and improve our industry.

[Reporter]: Our exhibition is the largest one in history in terms of scale and participating enterprises. There should be a lot of preparatory work to be done in the early stage. President Xu, can you introduce us to the preparatory work in the early stage?

[Xu Yingxin]: The exhibition is a systematic project, which takes a very long time to prepare. It basically takes one year to prepare, Scope of participation There are many, so we also need to have a team and rely on the collective strength. For example, the sponsor of the exhibition, the China Textile Industry Association, the sponsor, the China Home Textile Association and the China International Trade and Textile Industry Branch, both of us are subordinate units of the China Association for the Prevention of Crafts, and the foreign side and the branch in Frankfurt and Hong Kong, which jointly host the units to operate the exhibition.

Including the selection, organization and arrangement of exhibitors, as well as the organization of visitors. In the early stage, we have cooperated with the Federation of Commerce for several years. Every year, we select several cities in the country to carry out roadshows, and introduce the exhibition and products to potential buyers of the commercial system and department store system.

In addition, we also provide various services for exhibitors, such as transportation, catering, accommodation, etc., as well as information collection, and special personnel to visit exhibitors and visitors, so that our organizers can hear more about the good suggestions of exhibitors and visitors for our exhibition. We constantly improve our level and improve our services.

We also carry out docking activities for some important customers, because we are an industry exhibition, not just a business, of course, business is the most basic function, we also have many seminars, such as design, fashion trend exchange seminars, home textile design competition works exhibition.
This year, another textile photography association held a photo exhibition on the development of the home textile industry. We also see the intangible cultural heritage area, mainly to let our traditional crafts, traditional home textiles in our exhibition can have a platform for display. How to extract their nutrition and essence from our traditional national culture to promote the development of our modern home textile industry is also very useful for the exhibition of modern home textile.

This year's exhibition also saw our degree of internationalization. This year, we have European, Turkish, Taiwan, Hong Kong and many other manufacturers from home and abroad, who also attended the exhibition. Our home textile exhibition is really an international exhibition. Our statistics on procurement is also that buyers from many countries and regions come to our Shanghai Autumn and Winter Home Textile Exhibition every year to seek cooperation and trade opportunities.

[Reporter]: In addition to the autumn and winter exhibitions held here today, we actually have many home textile exhibitions every year. Can President Xu introduce them to us?

[Xu Yingxin]: As a textile industry association, China's textile industry is a pillar industry and a livelihood industry. Since the founding of New China, the textile industry has undergone important development, especially after the reform and opening up, the industrial chain is very complete. So at every link of the industrial chain, we hold and build such a platform to serve the industry and the market.

For example, we have yarn exhibitions in Beijing in spring and Shanghai in autumn. The home textile I just focused on is in Shanghai in spring and also in Shanghai in autumn. We have a textile fabric exhibition in Beijing in spring and Shanghai in autumn, which is now the largest exhibition in the world. We have a clothing expo in Beijing at the end of March every year. We have a knitting exhibition. Another industry with large market space is the exhibition of industrial textiles. Industrial textiles can be used in many industries, such as aviation, aerospace, automobile, agriculture, medical treatment, construction, etc. We hold the exhibition every two years, and now we are ready to hold the exhibition once a year. In addition, we also organize Chinese garment enterprises, home textile enterprises and fabric enterprises to hold exhibitions abroad every year. For example, we hold China Textile and Clothing Trade Fair every year in New York, and the same is true in Paris. In addition, we also organize Chinese enterprises to participate in international professional textile exhibitions. So every year we organize dozens of professional exhibitions on textile at home and abroad.

We also have the textile machinery exhibition, which is also held in Shanghai every two years. Next year, it will be held in Shanghai, which is also a very influential international exhibition in the world.

[Reporter]: In fact, you know a lot about the home textile industry. What I want to ask President Xu is what you think of China's home textile industry?

[Xu Yingxin]: The development of the industry is inseparable from the development of the market. Home textile is closely related to our life, especially with the economic development and the improvement of people's living standards. In the past, it was very beautiful to make a curtain from a small calico cloth. Now we have high requirements for curtains. Different rooms have different requirements. The fabric, pattern and color of the curtains have different requirements. We also have window screens. Now we have non-woven curtains, which have different requirements for shading and functionality.

Especially now, with the improvement of our lives, there is a demand for curtains, sofas, bedding, toilet, kitchen towels and other supplies. The demand is more and more personalized, demanding, and fashionable. Therefore, the home textile industry is constantly improving with the development.

When the home textile exhibition was first held in 1995, there were not many enterprises that really made home textile. In the past ten years, we have made rapid development. We used to learn from others, but now we can see that it is completely different in our exhibition. This exhibition is the best and best enterprise in our home textile industry. It has a wide range of products, from curtains and sofa fabric products to bedding and towel products, including extended non-woven curtains, including wallpaper and home accessories.

It should be said that the overall level has been greatly improved. One is the quality and variety of products, which means that our production technology and process are very mature. There are many varieties and the quality of products is very high.

The second soft thing is a very important part. It can improve the added value. In the design area, the design involves fabric organization, pattern, color, etc. These enterprises have their own design teams, their own brands, and their own fashion trends. In this area, we should say that the development level of these enterprises is very high. In the past, we used to take samples from abroad and do the same thing. We just charge a little processing fee. Now it's different. Now it's all designed by the enterprise itself. It's not only simple processing for customers, but also providing the products designed by itself to customers. In this way, your added value will be improved and the level of the industry will be improved.

Although there is still some gap between China and foreign countries in terms of quality, fashion trend, design and creativity, we also see that China's own home textile industry has made great progress in terms of hardware and software. It should be said that the global industry is very optimistic about the development prospects of China's home textile industry. Second, there are more and more international cooperation. Now many European and other countries have more and more international cooperation with us in trade, technology and sales channels.

[Reporter]: Finally, would you like to ask President Xu to analyze the development direction of China's home textile industry in the future?

[Xu Yingxin]: From the perspective of future development, it is a part of reflecting our modern lifestyle. It must be that consumers are increasingly demanding. We should not only be fashionable, but also environmentally friendly. We should be low-carbon and environmentally friendly. For our industry, the requirements for our final products to the market are different. For example, the production process must be environmentally friendly. The printing and dyeing industry has put forward higher requirements, so we must constantly improve our products, structural adjustment, and industrial upgrading, which is what we must do.

The second is how to reflect the market. Your products are not only environmentally friendly and healthy, but also conform to modern life concepts. You are also designing. You should constantly meet the needs of modern consumers in terms of functionality and color. Meeting their needs means that your development is in line with the trend, whether in your business or industry.

Everyone's personalized demand is getting stronger, seasonality, frequency and so on are getting faster, fast fashion and other characteristics of the clothing industry will also become the development direction of the home textile industry.

[Reporter]: Thank you, President Xu, for accepting our interview. Thank you.