"The West Is Not Bright, And The East Is Bright".

terminal

Sell up. "

When Internet users buy shoes products online, they are often hypnotized by massive information on the Internet, such as sleepwalking. What you want them to do, you only need to issue "clear instructions", they often subconsciously do "do it right"!

Consumer

的距離?如何實現互動營銷?可能就差“門道”這一“點”!在“門外”拼命敲是沒用的，關鍵是要敲到“點”子上，譬如“門鈴”按鈕上的那一“點”!阻礙你遠行的可能不是前面的高山，更可能是鞋里的一粒“沙”子!如果你還醒著，那么，想想看，耐克的“想做就做”，比起李寧曾經的“一切皆有可能”來，有何大不同呢?如果從“精神”層面來分析，你會倍覺李寧的廣告語更具“精神號召力”，更“大氣”!但是，現在李寧的廣告語卻變成了“讓改變發生”，因為李寧歷經十年的磨礪，總算搞懂了耐克的“想做就做”的“動銷力”!李寧經營團隊的洞察力!雖然十年有點“久”，但是找到路永遠不嫌晚!唯一不太確定的是李寧的“明確指令”是否真的能讓消費者“行動”起來，如果還停留在“表面”的“好聽”，而沒有誘發下意識的“動作”，那就屬于“表面的勝利”

Now!

footwear industry

There is a classic saying, "choice is more important than hard work", but it is not important to "work hard" after "choosing".

If "choice" determines the way forward, then "effort" will determine the pace of progress.

Therefore, continuous "effort" may be more important after the right choice.

The selection of products is a choice for shoe dealers to decide whether to succeed or not. But after successful selection, market operation is more critical, so successful distribution is all about product sales.

Especially in the increasingly serious homogenization of products today, the dynamic marketing of footwear brands is also showing a fierce phenomenon.

Although the strength of brands needs to accumulate over a long period of time, a steady and steady marketing campaign can take root in the consumer's mind.

But every day, "a little bit" has great influence on the establishment and dissemination of brand image by shoe companies.

Therefore, we hope that because of this "point", we can "point out" the "golden fingers" and do not seek to achieve the goal of turning stones into gold.