Price Increases &Nbsp; Clothing Prices "Virtual Fire" Burned To Whom?

At present, such as temperature, "high fever is not retreated" is the price.

In Xidan, a popular fashion landmark in Beijing, a popular T-shirt is often two hundred or three hundred yuan. A brand dress will cost five hundred or six hundred yuan even after a brand dress is broken. Even in the main fashion of H&M, 99 yuan can buy a pair of trousers, and the cheapest one this year will be 149 yuan, or nearly 50%.

But in the Xidan pearl and Huawei, the clothes that can be won by 40~50 yuan in the past year, the boss shook his head at 70 yuan this year.

However, more than 1000 kilometers away from China's textile town, Wuxi and Hangzhou, many

Price false fire

But Wang Baokui told reporters that this is the first time he has raised the price since 2008.

Wang owned clothing company's own brand tengguan shirts are mainly sold through supermarkets.

A shirt cost about 80 yuan is priced at 120~130 yuan in the supermarket.

Compared with last year, the price of shirts per year increased by around 15 yuan, or around 15%.

But speaking of profits, he said that despite the increase in sales, there was no change in profits compared with last year, and now it is barely maintained at around 6%.

But this year, only workers' wages have risen by 20%.

"Our retailers look the most profitable, but the mall is the ultimate winner."

The sales director said that in order to maintain popularity, shopping malls often hold promotional and discount activities.

The situation is rising and inertia is catching up. Behind a price tag, there is a price fire caused by multiple factors.

Life and death of small and medium enterprises

The price has gone up. Do consumers buy it?

Take the clothing consumption town Shanghai as an example.

According to Shanghai Apparel Industry Association

Obviously, the brand clothing company has tasted the real sweetness from this price increase.

In Baoding, a man made clothes for Metersbonwe.

Faced with the "high prices" in the market, many smart consumers choose to switch to online consumption.

This trend can be verified from the hot data of online clothing sales.

According to the data released by Taobao, women's clothing ranks first in the paction share, accounting for more than 10%.

Men's and women's shoes are less than 10.

In 2010, the share of women's clothing sold on Taobao reached 38 billion 300 million yuan.

And Mcglaughlin and Meng bausa, who specialize in clothing websites, are being touted.

The former is listed in the US, and the latter has got 8 digit venture capital.

"If you don't pay attention to brands, tens of dollars and one dress is not uncommon. If you don't pay attention to the season, some brand clothes can also be bought at 3~4 discount price."

Consumer Tang Yuan said.

At present, like the temperature, "high fever does not retreat" is the price.

The market is expected to exceed 6% of CPI in June, while ordinary people feel that they are rising, rising and rising.

In Xidan, a popular fashion landmark in Beijing, a popular T-shirt is often two hundred or three hundred yuan. A brand dress will cost five hundred or six hundred yuan even after a brand dress is broken. Even in the main fashion of H&M, 99 yuan can buy a pair of trousers, and the cheapest one this year will be 149 yuan, or nearly 50%.

But in the Xidan pearl and Huawei, the clothes that can be won by 40~50 yuan in the past year, the boss shook his head at 70 yuan this year.

However, in Wuxi and Hangzhou, China's textile town more than 1000 kilometers away, many garment manufacturers failed to make a big difference.

An industry insider who has been struggling for many years in the clothing industry has revealed that about 30% of the small and medium-sized enterprises can only maintain small profits, and the most profitable one is 20%.

Price false fire

But Wang Baokui told reporters that this is the first time he has raised the price since 2008.

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Wang's clothing company produces its own brand tengguan shirt mainly through.

"Our retailers look the most profitable, but the mall is the ultimate winner."

The sales director said that in order to maintain popularity, shopping malls often hold promotional and discount activities. All of these discounts should be paid by retailers, not higher prices, and profits will be directly influenced by love.

According to her, the current price increases by about 30%.

The situation is rising and inertia is catching up. Behind a price tag, there is a price fire caused by multiple factors.

Life and death of small and medium enterprises

The price has gone up. Do consumers buy it?

Take the clothing consumption town Shanghai as an example.

According to statistics of Shanghai Garment Industry Association

Obviously, the brand clothing company has tasted the real sweetness from this price increase.

In Baoding, an operator who made clothing for Metersbonwe said that such clothing brands had great bargaining power on manufacturing enterprises.

Retail prices have generally risen by 10%~30% this year, but the cost of processing to producers has not increased correspondingly. The increase in production costs basically depends on the production enterprises themselves.

"They have a brand and decide the value in the clothing industry brand.

So they can sell several times or even more than a dozen times in the sales link, so that enterprises can really benefit from the price rise.

He said.

Facing the "high prices" in the market, many smart consumers choose to switch to the Internet.

This trend can be verified from the hot data of online clothing sales.

According to the data released by Taobao, women's clothing ranks first in the paction share, accounting for more than 10%.

Men's and women's shoes are less than 10.

In 2010, the share of women's clothing sold on Taobao reached 38 billion 300 million yuan.

And Mcglaughlin and Meng bausa, who specialize in clothing websites, are being touted.

The former is listed in the US, and the latter has got 8 digit venture capital.

"If you don't pay attention to brands, tens of dollars and one dress is not uncommon. If you don't pay attention to the season, some brand clothes can also be bought at 3~4 discount price."

Consumer Tang Yuan said.