How To Make Internet News Marketing Well

In the information age, "wine is also afraid of deep alley". enterprise We must take the initiative to publicize. However, a lot of enterprises are good at producing and managing, but they can't find ways in propaganda. Nowadays, the influence and coverage of the network have far exceeded the traditional media, changing the life of life in every aspect. Therefore, which enterprise can grasp the network, this propaganda tool, can "my master ups and downs". Recently, the news editorial department of the appelby Fashion Company Limited has released a summary report on how to do well the network news marketing for the Internet news marketing, which is the most powerful tool of Internet publicity. It also expounds the main direction that enterprises should adhere to when they are doing Internet news marketing.

Positive, refuse vicious speculation. Although the speculation of malignant events can attract attention for a while, people are attracted by negative information, which will leave people with enterprises. product The negative impression is extremely unfavorable to the long-term development of enterprises. Therefore, the first taboo of Internet news marketing is the speculation of vicious events.

Accuracy mainly refers to accurate delivery. At present, apart from comprehensive portal websites, there are many vertical web portals. Such websites are mainly related to a certain field and have a fixed group of netizens. Therefore, when we are doing Internet news marketing, we should pay special attention to the release of news releases on the vertical portal websites that are closely related to the enterprises themselves.

Emphasis should be placed on publicity. Enterprises should focus on the characteristics and advantages of themselves and products, so that they should not focus on Sesame and watermelon, or have unclear directions and no focus. Homogenization of competition must reflect the advantages of differentiation, and we must firmly grasp this direction in publicity.

Truthfulness, news must be firmly reported. Today, society is more open and transparent, sharing spirit. network Magnified by all means, people from all walks of life can "mislead". If we make false reports, we will never meet the "truth emperor". Once we are seen by professionals and spread through the flood of the network, enterprises will die instantly. Such examples are common in the Internet. Therefore, the news must be firm in making real reports and unwavering.

On the basis of authenticity, render some appropriate emotional rendering. Publicity needs to be rendered. It is understandable that this is an effective means. But don't overdo it. Between rendering and falsehood, it is often the line between them. Therefore, rendering is a double-edged sword of network news marketing, but the difference between the advantages and disadvantages of publicity is also here.

Relevance is related to the life of potential users. In the information age, a lot of information is flooded in people's lives. People are more and more utilitarian in information selection. Therefore, only when news content is closely related to the life of potential users can it be possible for him to stay here.

Readability, news points and contents are in line with the content that people enjoy and are full of fun. Relevance is one aspect. Interestingness is also essential. It's about you, and it makes you feel interesting, so that you can effectively "incorporate" potential users.

Literariness is to pay attention to right. News Packaging on the manuscript. First of all, we should pay attention to the title and strive to produce an attraction and shock. The title should be realistic, two should pay attention to rhetoric, and three should have generalpower and boldness. Then, the style of the whole line should not be dull and dull. This is the basis for effective completion of the above points.

Continuity, we must plan the length and density of publicity time. Network news marketing, two days a day can not be done, this is not a hit, that is, once and for all. Only when we plan well on the length and density of publicity time, can the information of enterprises and their products emerge continuously and produce good results.