Heng Yuan Xiang Starts Quality Upgrading War

Textile and garment industry has always been an important traditional pillar industry in China. It is also an industry leading industry in the construction of 6+2 industry system. Under the situation of increasingly fierce market competition, textile and garment enterprises have innovated and broken through, and have been eye-catching in the economic recovery stage. However, behind this, it is difficult to conceal the defects brought about by the uneven quality of products and the lack of standards and regulations, as well as the many regrets caused by the absence of norms, which makes consumers hard to maintain due to quality problems.

The theme of the 2011 national quality month is "building a powerful country with quality and creating a better life". Its purpose and significance are closely related to the theme of "3 quality 15 International Consumer Rights Day" theme "quality improvement and benefit to people's livelihood". This theme conforms to the policy requirements of the CPC Central Committee and the State Council on quality work as well as the actual needs of the protection of the rights and interests of consumers. It also fits the central task of the quality inspection department on the protection of consumers' rights and interests, and highlights the correlation between quality work and the daily life of the people.

Fortunately, a group headed by Heng Yuan Xiang. Old brand Enterprises have taken the lead in responding. In September this year, Heng Yuan Xiang put forward the slogan of "respecting the consumers, starting from safeguarding rights and interests", in order to practice his determination to safeguard the rights and interests of consumers, and fired the first shot of quality upgrading war.

　 A headache for quality rights

Over the past two years, many cities have announced hot topics of consumer complaints. Clothing quality The problem has become one of the hotspots. Reflect the main problems are: first, the quality of clothing; two, the problem of after-sales service, the individual irresponsible businesses have a fluke mentality, using the consumer's negligence, to avoid loopholes to avoid the responsibility to provide invoices, credit cards and other credentials; three, individual businesses do not manage well, the salesperson's quality is poor, they change their label prices or the counterfeit products are labelled as counterfeit products, which leads to the double damage of consumers' rights and business reputation; four, some businesses make use of the "processed goods" to make a big fuss, often borrow price reduction, discount and other promotional activities, and steal the stamp on the credit card. Once the quality problems arise, they will not be resolved on the basis of processing products.

Why clothing and footwear complaints rank the top? The main reason is that they live as ordinary people. Necessity The consumption of clothing is naturally the biggest, so there are more disputes. However, the operators of clothing and footwear have the largest number of operators and the difference between them is good and bad, leading to some low quality businesses that cause some disputes that are detrimental to the interests of consumers due to the lack of integrity. In addition, the lag of relevant laws and regulations and the difficulty of quality identification are the main reasons for such complaints.

Identification is difficult, and the high cost of identification is a major obstacle to consumer rights protection. The main reason is the high cost of testing. And some businesses are precisely because of the right to protect the consumer mentality, in manufacturing, selling counterfeit, inferior goods, in the face of consumer doubt can still face is not red, heart does not jump. Under such a high cost of safeguarding rights, how to truly protect the legitimate rights and interests of consumers is worth pondering.

　 Heng good quality, constant good life

Quality is the guarantee of the life and brand of an enterprise. If the product is injected into the market without effective inspection, it will not only be irresponsible to consumers, but also seriously affect the future development of enterprises, especially brand enterprises.

In this regard, long years of struggle in the clothing industry, brand oriented Heng Yuan Xiang deeply understand.

Heng Yuan Xiang persistently carried out the National Quality Month activities for many years, and Heng Yuan Xiang adheres to the true portrayal of "taking consumers as the starting point and taking consumers as the finishing line".

In 2011, the theme of Hengyuan Xiang's quality month is "henghao quality and constant good life". This coincides with the theme of this year's national quality month "building a powerful country with strong quality and creating a better life", and a "Heng" word pun, which provides consumers with the quality and life of Hengyuan culture, and the implication of perseverance in creating value for consumers. Heng Yuan Xiang is an organization focusing on brand and cultural construction. But for the brand and cultural carrier, Heng Yuan Xiang provides products and services to consumers, and always adjusts and optimizes the whole production and sales link with the guiding ideology of "taking consumers as the starting point and taking consumers as the end".

Every September in the past 15 years, Heng Yuan Xiang has held a ceremonious flag raising ceremony on the first day of the quality month. In September, he carried out the "six one" activities (reading a book about quality knowledge, opening a quality system to rationalize the construction of the exchange meeting, analyzing a case of quality accident, holding a quality management training, launching a quality monthly essay campaign, organizing a team study, and promoting the quality of 10000 miles). In this year, Heng Yuan Xiang launched the quality month, focusing on constantly improving the quality management and management brand level of all consortium members. It is committed to deepening the quality of cultural revitalization, promoting the establishment of Heng Yuan Xiang value system, implementing the overall quality management system, speeding up the establishment of quality integrity system, and actively implementing the cultural development strategy of Heng Yuan Xiang Union. These jobs seem grand, actually they can be implemented in every product line, every product window display, and to every aspect of production, circulation and sales. It can be said that the establishment and improvement of the whole staff's quality management culture awareness, the establishment and improvement of the quality supervision system, and the improvement of supervision and service, especially the centralized management of upstream production and front-line sales, must reflect the mission and values of Heng Yuan Xiang group through better protection of the interests of consumers.

Xu Hui, director of industry and marketing at Heng Yuan Xiang, said that under market economy conditions, operators and consumers often exist as a pair of contradictions, especially in the contradiction between the quality of products or services and the needs of consumers. To solve this contradiction, safeguard the rights and interests of consumers, and achieve harmony in consumption, is an important way to achieve social equity and justice. It is conducive to improving people's quality of life, quality of life and quality of life, thereby improving consumer satisfaction with the government. Whether consumers' rights and interests can be fully protected has become an important criterion to test whether the market economy is mature and whether the society is harmonious or not. Therefore, the theme of "constant good quality and constant good life" is the enhancement of the quality of people's livelihood and the people's meaning of the quality inspection function. It is also a return to the rustic truth of "ensuring quality, protecting consumers".

In September 1st, a month long "quality month" campaign opened. It is reported that "the quality month of Heng Yuan Xiang 2011" was opened at the three main venues of Shaanxi Xi'an, Zhejiang Yiwu and Jiangsu Haimen, and the more than 50 city branches in the same period were launched in the same period. Heng Yuan Xiang joined 106 factories, 26 branches, nearly 8000 terminal outlets and 5 plus consortium members to participate in this year's "quality month" campaign.

Textile and garment industry has always been an important traditional pillar industry in China. It is also an industry leading industry in the construction of 6+2 industry system. Under the situation of increasingly fierce market competition, textile and garment enterprises have innovated and broken through, and have been eye-catching in the economic recovery stage. However, behind this, it is difficult to conceal the defects brought about by the uneven quality of products and the lack of standards and regulations, as well as the many regrets caused by the absence of norms, which makes consumers hard to maintain due to quality problems. {page_break}

The theme of the 2011 national quality month is "building a powerful country with quality and creating a better life". Its purpose and significance are closely related to the theme of "3 quality 15 International Consumer Rights Day" theme "quality improvement and benefit to people's livelihood". This theme conforms to the policy requirements of the CPC Central Committee and the State Council on quality work as well as the actual needs of the protection of the rights and interests of consumers. It also fits the central task of the quality inspection department on the protection of consumers' rights and interests, and highlights the correlation between quality work and the daily life of the people.

Fortunately, a group of veteran enterprises headed by Heng Yuan Xiang has taken the lead in responding. In September this year, Heng Yuan Xiang put forward a slogan like "respect for consumers, start with safeguarding rights and interests", in order to practice the determination of safeguarding consumers' rights and interests, and fired the first shot of quality upgrading war.

　 A headache for quality rights

Over the past two years, many cities have announced the hot issues of consumer complaints, and the quality of textile and clothing has become one of the hotspots. Reflect the main problems are: first, the quality of clothing; two, the problem of after-sales service, the individual irresponsible businesses have a fluke mentality, using the consumer's negligence, to avoid loopholes to avoid the responsibility to provide invoices, credit cards and other credentials; three, individual businesses do not manage well, the salesperson's quality is poor, they change their label prices or the counterfeit products are labelled as counterfeit products, which leads to the double damage of consumers' rights and business reputation; four, some businesses make use of the "processed goods" to make a big fuss, often borrow price reduction, discount and other promotional activities, and steal the stamp on the credit card. Once the quality problems arise, they will not be resolved on the basis of processing products.

Why clothing and footwear complaints are at the forefront? The main reason is that clothing is the most important necessity for the people's daily necessities, and the consumption is the biggest. However, the operators of clothing and footwear have the largest number of operators and the difference between them is good and bad, leading to some low quality businesses that cause some disputes that are detrimental to the interests of consumers due to the lack of integrity. In addition, the lag of relevant laws and regulations and the difficulty of quality identification are the main reasons for such complaints.

Identification is difficult, and the high cost of identification is a major obstacle to consumer rights protection. The main reason is the high cost of testing. And some businesses are precisely because of the right to protect the consumer mentality, in manufacturing, selling counterfeit, inferior goods, in the face of consumer doubt can still face is not red, heart does not jump. Under such a high cost of safeguarding rights, how to truly protect the legitimate rights and interests of consumers is worth pondering.

　 Heng good quality, constant good life

Quality is the guarantee of the life and brand of an enterprise. If the product is injected into the market without effective inspection, it will not only be irresponsible to consumers, but also seriously affect the future development of enterprises, especially brand enterprises.

In this regard, long years of struggle in the clothing industry, brand oriented Heng Yuan Xiang deeply understand.

Heng Yuan Xiang persistently carried out the National Quality Month activities for many years, and Heng Yuan Xiang adheres to the true portrayal of "taking consumers as the starting point and taking consumers as the finishing line".

In 2011, the theme of Hengyuan Xiang's quality month is "henghao quality and constant good life". This coincides with the theme of this year's national quality month "building a powerful country with strong quality and creating a better life", and a "Heng" word pun, which provides consumers with the quality and life of Hengyuan culture, and the implication of perseverance in creating value for consumers. Heng Yuan Xiang is an organization focusing on brand and cultural construction. But for the brand and cultural carrier, Heng Yuan Xiang provides products and services to consumers, and always adjusts and optimizes the whole production and sales link with the guiding ideology of "taking consumers as the starting point and taking consumers as the end".

Every September in the past 15 years, Heng Yuan Xiang has held a ceremonious flag raising ceremony on the first day of the quality month. In September, he carried out the "six one" activities (reading a book about quality knowledge, opening a quality system to rationalize the construction of the exchange meeting, analyzing a case of quality accident, holding a quality management training, launching a quality monthly essay campaign, organizing a team study, and promoting the quality of 10000 miles). In this year, Heng Yuan Xiang launched the quality month, focusing on constantly improving the quality management and management brand level of all consortium members. It is committed to deepening the quality of cultural revitalization, promoting the establishment of Heng Yuan Xiang value system, implementing the overall quality management system, speeding up the establishment of quality integrity system, and actively implementing the cultural development strategy of Heng Yuan Xiang Union. These jobs seem grand, actually they can be implemented in every product line, every product window display, and to every aspect of production, circulation and sales. It can be said that the establishment and improvement of the whole staff's quality management culture awareness, the establishment and improvement of the quality supervision system, and the improvement of supervision and service, especially the centralized management of upstream production and front-line sales, must reflect the mission and values of Heng Yuan Xiang group through better protection of the interests of consumers.

Xu Hui, director of industry and marketing at Heng Yuan Xiang, said that under market economy conditions, operators and consumers often exist as a pair of contradictions, especially in the contradiction between the quality of products or services and the needs of consumers. To solve this contradiction, safeguard the rights and interests of consumers, and achieve harmony in consumption, is an important way to achieve social equity and justice. It is conducive to improving people's quality of life, quality of life and quality of life, thereby improving consumer satisfaction with the government. Whether consumers' rights and interests can be fully protected has become an important criterion to test whether the market economy is mature and whether the society is harmonious or not. Therefore, the theme of "constant good quality and constant good life" is the enhancement of the quality of people's livelihood and the people's meaning of the quality inspection function. It is also a return to the rustic truth of "ensuring quality, protecting consumers".