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Take The Endorsement Star To The Store.

2011/9/5 10:42:00 31

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Before opening a flagship store, the regional manager has been very much at the opening site.

Distribution

Business face, but with the increasingly fierce competition in the clothing industry, single shop opening can no longer be "dull", so the star or even the "leader" of the production enterprise to the store opening scene "show face" has become a normal.

"The grading of the clothing market is already obvious, and now the details are to compete."

Liu Yiqun, general manager of Wolf Road clothing company, describes how the sales performance of flagship stores or large single stores on the same day will affect the morale of dealers in a certain extent.

Everyone wants to get a good start, but how to increase the attention of the store?

Star "platform" is one of the ways.

It is understood that, in accordance with past models,

clothing

The stars invited by enterprises often appear only at the order meeting, but now they are different. If necessary, they will get the platform of the store.

Last month, Zhang Hanyu, the spokesman for the seven wolves, not only attended the brand's 2012 spring and summer new products, but also visited the flagship store in Zhongshan Road, Xiamen.

The arrival of Zhang Hanyu made the store "overcrowded". "Through the star effect", many consumers who had never been to Zhongshan Road store felt the atmosphere of seven wolves.

Seven wolves media director Zhang Yue introduced, seven wolf Zhongshan Road flagship store belongs to the seven wolf international experience shop, is a new international terminal image, represents the clothing industry leading decoration standards and trends, Zhang Hanyu visited the scene, the subsequent sales volume increased significantly.

Not only seven wolves, Jin Ba, nine Mu Wang, and CABBEEN.

domestic

Famous brands are also starting to launch a craze for "star platform hot marketing".

It is understood that in February of this year, CABBEEN opened two Cabbeen Lifestyle stores in Guanqian Street, Suzhou, with an area of 528 and 454 square meters respectively.

Taiwan fashion singer Stanley Huang, famous host An Hu and singer Su Su came to the scene to get the whole scene HIGH up. In June, Julian Cheung came to Suning Galaxy Plaza, Shanxi Road, Nanjing to take part in the activities of the "pants Culture Tour".

Lin Congying, chairman of the nine Mu Wang Limited by Share Ltd, said that through the National Exhibition of "trousers Culture Tour", the brand culture of nine Mu Wang has been widely disseminated.

According to its disclosure, Julian Cheung, Sammul Chan, Hu Bing, Daniel Chan and many other stars will appear in the tour of the nine Mu Wang's stations, to many VIP customers.

scene

The audience explained the key points of the usual dress matching. Recently, Bing Shao, a famous film star, came to Tat Ning to attend the 2011 men's short sleeved jacket jacket party at the local party, and shared the idea of "gown" dressing with guests.

"Playing brand culture is no longer new. Finding stars to talk about brand culture is rare. This may be a trend."

Wang Zhifang, Secretary General of Shishi quality and Technical Supervision Association, said.