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    An Analysis Of The Strange Phenomenon Of Shanghai Home Textile Exhibition

    2011/9/5 14:21:00 43

    A Brief Analysis Of The Strange Phenomenon Of Shanghai Home Textile Exhibition

    In 2011, the Shanghai home textile and accessories exhibition was launched in August 29th at the Shanghai New International Expo Center. The exhibition lasted 3 days. The exhibition attracted nearly 1200 enterprises from 27 countries and regions.

    Xiao Bian has the honor to attend the exhibition.

    Though I have been in touch with many home textile products before, none of them feel like today.

    Make an impression

    Fortunately, with good material and dedication to the readers, the long guns and short guns all took up.

    "No photos!"

    A burst of anger.

    "We are the media, and want to take two of your product introductions to readers."

    "That's not good. Take it elsewhere."

    The tone is quite firm.

    With regret, Xiaobian is ready to shoot elsewhere, who has stepped over the entire home textile exhibition, and the answer is ten to one.

    There are several exhibitors' "forbidden to take pictures" signs, even noticing signs.


     
     

     
     

    Photography is prohibited here.


    To sum up the exhibition, we found a very interesting phenomenon. Apart from the huge scale and the novelty and variety of the products, there will be some big words on the most booths.

    Perhaps for them, the function of the exhibition is not only to display products, but also to display their own.

    brand image

    At the same time, it is also the upgrading of business philosophy.

    Whenever someone walks into a booth and raises a camera, you always see a big hand blocking your lens.

    As a showcase for terminal sales or exhibition, no matter who the visitor is, he is angry because of his distrust.

    In order to protect property rights, everyone is like a frightened bird. Afraid to say a wrong word and take a picture more often is to divulge state secrets.


    There are more and more disputes arising from the prohibition of photo taking.

    Xiaobian therefore questioned: whether the prohibition of photographing by exhibitors is a right intervention or a "overlord clause"?

    There are certain reasons for "Prohibition of taking pictures", but are the ways and means appropriate?


     

    Analysis of the strange phenomenon: the right to interfere in the PK overlord clause


    The overlord clause: "one leaf blocks the eyes", "the gain outweighs the gain", "deceive oneself and others".


    Fundamentally speaking, the market economy is a "competitive economy". The adjustment of the market plays a leading role.

    Under such a background and premise, some businessmen and shopkeepers can not see the true meaning of today's market economy.

    There are some things that he can't take away from the concept that you give the product.

    Many exhibitors do not hesitate to increase the cost of manpower and prevent people from taking pictures. Reporters have also become the fish that have been affected. Manufacturers prefer to do good things rather than publicize them, or allow others to have plagiarism.

    Sometimes it is more difficult to hide the truth than to hide oneself.

    In the market economy characterized by competition, many famous enterprises in the world have been expanding overseas. Franchised stores and chain stores have sprung up to catch up with the international market.

    They are not afraid of outsiders, but on the contrary, the market is bigger and bigger.

    Besides, while exhibitors have "notices" hanging up and trying hard to protect themselves, can you guarantee and avoid people entering shops or stealing art?

    When people come, they come and learn.

    ?

    "Shame on me."

    It is purely self - conscious and self deceiving.

    I am afraid the anti - overlord clause has a negative impact on brands and enterprises.


    The right to intervene: the infringer is lawless.


    We have to ask ourselves why today's infringers are so arrogant and arrogant that market economy is also a legal economy, open competition and fair competition.

    Of course, it is because of the frenzy of the infringers that we have to make these decisions and warnings.

    We must also admit that in recent years, with the increasing popularity of the Internet, patent infringement is common.

    Due to the openness and convenience of the Internet, copying works has become a very easy task.

    What makes the infringer so lawless and spoiled?

    Under the circumstances of large-scale and low-cost operation, some home textile enterprises have been constantly hitting the home textile industry in the low end market, causing some home textile enterprises to suffer from the "low price" of the products.

    At the same time, driven by interests, the phenomenon of piracy, piracy and competition among home textile enterprises has greatly dampened the initiative of enterprises and hindered the healthy development of home textile industry.

    Behind the phenomenon of unscrupulous embezzlement of infringers is the lack of law, which has been a long way off.


    Xiaobian:


    When this phenomenon of disadvantageous terminal sale can disappear in the home textile industry, it is a milestone progress in the home textile industry. When we are no longer afraid to stop infringement and plagiarism, we are not afraid of others copying our style. Our footsteps are always impossible for our competitors to keep up with. Only those who are slow to update technology are also making such a bad decision by imitating others' styles.

    We would like to welcome more visitors to the booth, evaluate the style of our products, and enhance the popularity and awareness of our brand so as to improve the sales volume of our products.


     

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