An Analysis Of The Strange Phenomenon Of Shanghai Home Textile Exhibition
In 2011, the Shanghai home textile and accessories exhibition was launched in August 29th at the Shanghai New International Expo Center. The exhibition lasted 3 days. The exhibition attracted nearly 1200 enterprises from 27 countries and regions.
Xiao Bian has the honor to attend the exhibition.
Though I have been in touch with many home textile products before, none of them feel like today.
Make an impression
Fortunately, with good material and dedication to the readers, the long guns and short guns all took up.
"No photos!"
A burst of anger.
"We are the media, and want to take two of your product introductions to readers."
"That's not good. Take it elsewhere."
The tone is quite firm.
With regret, Xiaobian is ready to shoot elsewhere, who has stepped over the entire home textile exhibition, and the answer is ten to one.
There are several exhibitors' "forbidden to take pictures" signs, even noticing signs.
Photography is prohibited here.
To sum up the exhibition, we found a very interesting phenomenon. Apart from the huge scale and the novelty and variety of the products, there will be some big words on the most booths.
Perhaps for them, the function of the exhibition is not only to display products, but also to display their own.
brand image
At the same time, it is also the upgrading of business philosophy.
Whenever someone walks into a booth and raises a camera, you always see a big hand blocking your lens.
As a showcase for terminal sales or exhibition, no matter who the visitor is, he is angry because of his distrust.
In order to protect property rights, everyone is like a frightened bird. Afraid to say a wrong word and take a picture more often is to divulge state secrets.
There are more and more disputes arising from the prohibition of photo taking.
Xiaobian therefore questioned: whether the prohibition of photographing by exhibitors is a right intervention or a "overlord clause"?
There are certain reasons for "Prohibition of taking pictures", but are the ways and means appropriate?
Analysis of the strange phenomenon: the right to interfere in the PK overlord clause
The overlord clause: "one leaf blocks the eyes", "the gain outweighs the gain", "deceive oneself and others".
Fundamentally speaking, the market economy is a "competitive economy". The adjustment of the market plays a leading role.
Under such a background and premise, some businessmen and shopkeepers can not see the true meaning of today's market economy.
There are some things that he can't take away from the concept that you give the product.
Many exhibitors do not hesitate to increase the cost of manpower and prevent people from taking pictures. Reporters have also become the fish that have been affected. Manufacturers prefer to do good things rather than publicize them, or allow others to have plagiarism.
Sometimes it is more difficult to hide the truth than to hide oneself.
In the market economy characterized by competition, many famous enterprises in the world have been expanding overseas. Franchised stores and chain stores have sprung up to catch up with the international market.
They are not afraid of outsiders, but on the contrary, the market is bigger and bigger.
Besides, while exhibitors have "notices" hanging up and trying hard to protect themselves, can you guarantee and avoid people entering shops or stealing art?
When people come, they come and learn.
?
"Shame on me."
It is purely self - conscious and self deceiving.
I am afraid the anti - overlord clause has a negative impact on brands and enterprises.
The right to intervene: the infringer is lawless.
We have to ask ourselves why today's infringers are so arrogant and arrogant that market economy is also a legal economy, open competition and fair competition.
Of course, it is because of the frenzy of the infringers that we have to make these decisions and warnings.
We must also admit that in recent years, with the increasing popularity of the Internet, patent infringement is common.
Due to the openness and convenience of the Internet, copying works has become a very easy task.
What makes the infringer so lawless and spoiled?
Under the circumstances of large-scale and low-cost operation, some home textile enterprises have been constantly hitting the home textile industry in the low end market, causing some home textile enterprises to suffer from the "low price" of the products.
At the same time, driven by interests, the phenomenon of piracy, piracy and competition among home textile enterprises has greatly dampened the initiative of enterprises and hindered the healthy development of home textile industry.
Behind the phenomenon of unscrupulous embezzlement of infringers is the lack of law, which has been a long way off.
Xiaobian:
When this phenomenon of disadvantageous terminal sale can disappear in the home textile industry, it is a milestone progress in the home textile industry. When we are no longer afraid to stop infringement and plagiarism, we are not afraid of others copying our style. Our footsteps are always impossible for our competitors to keep up with. Only those who are slow to update technology are also making such a bad decision by imitating others' styles.
We would like to welcome more visitors to the booth, evaluate the style of our products, and enhance the popularity and awareness of our brand so as to improve the sales volume of our products.
- Related reading
Shanghai Home Textile Exhibition &Nbsp; Four Bright Spots To Integrate China'S Exhibition With International Standards
|The Pressure Of Cost Goes Up To Spanform &Nbsp; The Brand Cluster Of Shenzhen Clothing Industry Is The Leader.
|- market research | Male Consumption Has Been Neglected For 95 Years.
- market research | Is The Real Economy Failing?
- DIY life | How Do Elephants Wear Their Legs? Pear Shaped Girls Wear Thin Like This!
- Fashion Bulletin | Air Jordan 1 "LA To Chicago" Replenishment Sale!
- Attract investment | For Business Life Better, Xi'an Science And Technology Park Business Investment Promotion Conference As Curtain.
- Market prospect | 貿易戰(zhàn)沒完:美又要對3250億美元中國商品加關稅?那些紡織業(yè)踩過的坑
- Venture capital project | ICBC Xinjiang Branch "Silver Spinning Loan" Is Effective For Textile Enterprises.
- Instant news | Market News: Guangzhou Zhongda Cloth Market Is About To Move: Where Will The 300 Thousand Traders Go?
- Market trend | In 2019 1-6, Xinjiang Exported 11 Billion 113 Million Yuan For Textiles And Clothing.
- Celebrity interviews | The Goal Of Textile Power Has Basically Been Achieved. Gao Yong Said At The 2019 National Annual Conference Of Chemical Fiber Filament Fabric Product Development.
- Beautiful Girl Sera&Nbsp; Park Deduce 60S Retro Wind
- Dalian Clothing Fair: Foreign Buyers Favor Chinese Fabrics.
- 使用面膜6大誤區(qū) 你逃開了嗎
- Enter Hengda: A Sample Of Innovation Pformation Of A Private Enterprise
- Shanghai Home Textile Exhibition &Nbsp; Four Bright Spots To Integrate China'S Exhibition With International Standards
- US Cotton Joint Certification Brand Debut At Shanghai Home Textile Exhibition
- China'S Famous Weaving Town (Wang Jiangjing) Polyester Raw Material Market
- The Twenty-Second Dalian International Clothing Festival And The International Carnival Festival
- Venice Red Carpet Actress &Nbsp, Eye-Catching Jewellery.
- 常熟(市區(qū)琴湖路及古里鎮(zhèn))滌絲市場價格參考