Transformation And Upgrading: Yalu Masterminds The Blueprint For "12Th Five-Year"

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2011 is the year when the year 12th Five-Year begins.

For China

Embracing the critical period of pformation and upgrading of the industrial economy, it has taken the responsibility of casting the world's national brand, and has become a shining pearl in the wave of industrial power in the leading garment enterprise of China. It has developed from a small village factory to a large international group and industry leader with "China famous trademark", "China brand", "China's 500 best value brand", "China's most influential brand" and many other brand names. The brand value reaches 9 billion 78 million yuan.

Yalu, the leader of China's fashion industry, is how to use the new pformation and upgrading mechanism of "12th Five-Year" to become a national brand from Jiangsu to the world. How to deal with the rapidly changing capital market in the process of dancing with capital and achieve the perfect balance? How to "advocate and carry forward Oriental fashion culture to the world and promote China's fashion industry in line with international standards"?

With these topics, the newspaper's "high level dialogue" column group opened a dialogue with Mr. Gu Zhenhua, chairman of the board of directors of China Yalu group before the thirteenth Jiangsu international costume festival.

Leading fashion:

Yalu stepped into "12th Five-Year".

President Gu Zhenhua talked about the current development trend of the textile and garment industry and the focal point of the "12th Five-Year" period, and said: "12th Five-Year" is a crucial period for China to build a strong textile country. The focus of textile and garment industry development should be on "mode innovation".

As a leader of the down jacket enterprise, Yalu group needs innovation drive, pformation and upgrading, down-to-earth pformation of development mode, and promoting the scientific development of the industry.

Gu Zong believes that China's textile and garment industry should be brought into full play at present and even in the future.

Founded in 1972, China's Yalu group, under the leadership of Mr. Gu Zhenhua, has a forward-looking vision, broadened thinking and innovative ideas to plan for the great development and prosperity of the garment industry and stride to the forefront of the Chinese garment industry, leading a small village factory with almost zero assets to develop into today's "possession".

Yalu's innovation achievement has been recognized by industry and its first choice.

In 2005, the Yalu group was awarded the two China clothing brand Oscar prize, the "China clothing brand innovation award" and the "China Clothing Brand Marketing Award".

In order to further develop the famous brand effect, Yalu also hired movie star Zhao Wei as the spokesperson for Yalu brand, creating a way to combine the brand with the celebrity effect. This initiative opened the down industry and made the Yalu brand name fly into thousands of households.

2011 in the opening year of 12th Five-Year, China's clothing industry will burst its long store of energy and usher in a new blueprint for its opening.

As the promoter and leader of China's apparel industry to the world, Yalu is based on the development of national industry, and regards innovation and upgrading as the key to the world.

In the first year of 12th Five-Year, Yalu takes the brand development strategy as the leading factor, takes the fashion discourse power and the new business model innovation as the wings, and focuses on upgrading the market upgrading and pformation of the products, for the trend of China's fashion industry.

Transformation and upgrading scientifically plan "12th Five-Year"

As a leader of the national industry, Yalu rapidly accelerated the pace of industrial pformation and upgrading during the "12th Five-Year" period, and actively led the industry to the high end, and always cast the world's national brand as the industrial mission entrusted by the times, and scientifically planned "12th Five-Year".

Gu Zhenhua said that changing the mode of economic development and speeding up the readjustment of the structure is the process from the big to the strong. The enterprises themselves must first do their own things well, have a strong sense of self adjustment, and win the right to speak and initiative in the development of enterprises at a higher level.

Transformation and upgrading, and strive to change.

Yalu group in 2011 involved in real estate, finance, mining and other fields, and achieved fruitful results.

In September this year, the Shanghai mansion real estate project in the science and education new town demonstration area was unveiled. The Shanghai mansion was the first high-end property invested by Yalu group in Suzhou Taicang for the first time. The project was composed of high-rise and villas. Once launched, it was immediately sought after by buyers from Suzhou and Shanghai surrounding areas, creating a new era of Taicang Lake residential real estate.

It is understood that Yalu has been engaged in real estate for many years, mainly in Harbin, Shanghai, Yangzhou and other cities. With the rapid development of Taicang's economic strength and the continuous deepening of Shanghai's integration, Yalu is a great master.

Today, Yalu has developed from a small village factory to a large international group with a brand value of 9 billion 78 million yuan. It owns Suzhou Yalu Cmi Holdings Ltd, Jiangsu Yalu industrial Limited by Share Ltd, Jiangsu Bai Fu Lun Investment Development Co., Ltd., Jiangsu Yalu Clothing Co., Ltd., Sino foreign joint venture Suzhou Yalu Fang Yi Clothing Co., Ltd., Suzhou handing Textile Technology Co., Ltd., blue ice dress Co., Ltd., Taicang Yalu rural small loan, Guizhou Hezhang County, Dadu coal mine and other subsidiary companies.

While people feel their bright fashion, "advanced brand awareness, heavy national feelings and international fashion vision" have gradually become the key words behind their success.

In the opening year, Yalu made the next ten years' strategic development plan.

The core of the new strategic plan is "people-oriented".

Yalu will continue to introduce "100 professional clothing talents and hundreds of professional managers project". Gu Zong believes that the "12th Five-Year plan" is the most critical five years of textile industry from big to strong. The four tasks of brand, technology, sustainability and talent are very clear, and the construction and attention of talents will make Yalu an international learning enterprise.

Gu Zhenhua said that Yalu will further clarify the development strategy of "increasing investment, accelerating upgrading and accelerating pformation", and plans to further upgrade and adjust 1 billion of the garment industry in 3 years, so as to promote the rapid development of enterprises.

The core of the future development of enterprises is brand, while the two pillars of supporting brand building lie in "innovative products" and "terminal construction".

Based on this, Yalu plans to invest 50 million yuan to upgrade the new R & D capability of products.

In the next 3 years, Yalu will continue to carry out the terminal longitudinal deepening layout, while further increasing the strength of terminal outlets, it will invest 7 hundred million of terminal construction funds for the three or four line city expansion channels in the country, reaching at least 50% coverage in more than 2100 counties nationwide, achieving 3 billion of the new sales revenue.

Catch up with 30 billion and build 100 years strong enterprises

Pan Gu's 100 year base industry, which is now in full bloom, is the 39th anniversary celebration in 2011.

The Yalu group headquarters moved to Taicang, Suzhou, and moved into the Yalu building, which was built in 300 million.

39 hardships and hardships have consolidated the solid foundation of Yalu group's Centennial foundation. 39 years of development and innovation have accumulated the pursuit of Yalu people's ambition.

39 years of development, Yalu received many honors: in 2006, it was ranked the top 500 in China's industrial enterprises. In 2007, it was ranked the top 100 enterprises in China's apparel industry sales and total profits. In 2008, it won the title of "advanced unit of national textile harmonious enterprise construction". In 2009, it was appraised as the Chinese feather and down industry meritorious enterprise, the Jiangsu provincial civilized unit, the Suzhou civilization unit, and Taicang's outstanding contribution to private enterprises.

As a leader in the clothing industry, Yalu basically completed the new layout of clothing in 2009 and carried out brand innovation: pformation and upgrading to create four seasons fashion brand operators.

At present, Yalu group owns 17 brands.

Yalu, with its youthful and fashionable orientation, is free and comfortable. It has a high-end men's wear brand "F.F.OLVEA". It has a famous domestic feather brand "blue ice", with a successful investment of 40 million in 2008, and the acquisition of a young girl, Bryant, etc.

Outstanding enterprises must have extraordinary leaders. Gu Zhenhua, chairman of the board of directors of Yalu group, is the soul of enterprises. In the development of Yalu, Gu Zhenhua is also a war hero. He was awarded the national labor model of textile industry in 1994, won the National Labor Medal of May 1 in 1999, won the title of the national labor model in 2000, won the title of outstanding private entrepreneur in Jiangsu in 2004, and won the ten title of the Soviet Union in 2006.

Under the leadership of Gu Zhenhua, Zhang Yiying, deputy general manager of Suzhou Yalu Holdings Limited, won the title of national labor model in 2010. In 2011, Suzhou Yalu Holdings Limited, Gu Ying Hua, won the national textile industry labor.

President Gu Zhenhua said that in 12th Five-Year, as a national brand in China's clothing industry, Yalu, with its "innovation winning" brand, and "100 years' strong enterprise" as its strategic goal, with "branding", "internationalization" and "collectivization" as its business pursuits, made efforts to catch up with the "12th Five-Year" period, and achieved a total business scale of over 30 billion.