The First Brand Trading Center In China Is Officially Listed In Shanghai.

In order to help Chinese clothing brands achieve effective docking of value and capital, in August 28, 2011, the opening ceremony of Shanghai brand trading center was held in Shanghai Mingshi Street creative park. At the same time, the "brand building and financial innovation Symposium" sponsored by the Shanghai cultural and creative industries promotion leading group office and the Shanghai Municipal People's Government Development Research Center opened. The event is sponsored by the Shanghai cultural property exchange, supported by the SME development promotion center of the Ministry of industry and the China Textile Industry Association, and China's SME brand construction (Shanghai) demonstration base.

Ministry of industry and technology, China textile industry The association, the "brand China" industry alliance, the Shanghai municipal Party Committee Propaganda Department, Shanghai development and Reform Commission, the letter Committee, Shanghai Zhabei District Committee, the relevant government leaders, Huaxia Bank, Minsheng Bank, CITIC Securities, blue dot investment, brand demonstration base, international think tank representatives, expert committee members and other guidance units, relevant host units, support units, and leaders of domestic and foreign cooperative exchanges, leaders of news media and representatives of brand enterprises attended the opening ceremony of the day.

Setting up of trading center

As the main operation unit of Shanghai brand trading center, Li Yifeng, general manager of China's small and medium enterprises brand building demonstration base, introduced at the unveiling ceremony, from the characteristics of China's textile industry at present, there is a general situation of heavy brand and light assets. In the capital market, the brand value is difficult to be reflected, facing financing difficulties, especially capital recognition.

He said, in order to break Brand culture The obstacles to enter the capital market such as intangible assets, solve the problems encountered by brand enterprises in the process of brand building, explore the capital market operation mode of intangible assets such as brand culture, promote the brand development of Chinese small and medium-sized enterprises, and promote the upgrading of China's small and medium-sized enterprises, require a third party brand trading platform. Therefore, the demonstration base and the Ministry of industry and the Ministry of development of China SME development center, the Shanghai cultural property exchange, Peking University, China property rights and PE market development research center jointly established the first brand trading center of the country, the Shanghai brand Trading Center (hereinafter referred to as the "Exchange Center").

　 Trading platform Credit level 

The trading center implements the system construction through strategic cooperation with the SME development promotion center of the Ministry of industry, the Shanghai cultural property exchange, and the Research Institute of Chinese property rights and PE market in Peking University. The core purpose is to build a docking platform for fashion brand culture and financial capital. The construction of the trading center adopts a partnership system. Its partners include partner partners, capital partners, financial platform partners, trading broker partners and trading partners.

Regarding the objectivity and authority of the financial authentication of the trading center, Li Yifeng introduced that the Shanghai cultural exchange is the two level approved by the state, and the brand building demonstration base of the Chinese small and medium enterprises in Shanghai famous textile and clothing Creative Park, which is listed in Shanghai, is the supporting service base of the Ministry of industry and the small and medium-sized enterprise development promotion center of China, and is also the first demonstration base for the brand building of small and medium-sized enterprises in China.

Trading center capital partners include CITIC Securities Limited by Share Ltd, China Everbright Bank, ajian securities limited liability company, East China Sea Securities Limited liability company, Shanghai blue dot Investment Co., Ltd., China Venture Capital Research Institute. The cooperative bank is Huaxia Bank and Minsheng Bank.

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　　 Eighth Congress plate Building service guarantee

The trading center now has 4 main products. The brand authorization of the listed companies, the revitalization of old brands, the cutting-edge brand and the designer's creative spanaction. The 4 main categories of products are designed to serve traditional industries, docking and complementing resources, and are currently mainly serving small and medium-sized consumer enterprises, mainly based on textiles and garments.

The main product support platform of the trading center includes 8 sections, 3 standards and 4 centers. In the 8 sector, " Brand research The textile brand expert committee has 11 channel organizations, and the "strategic think tank" has integrated 10 international think tanks of 7 countries serving the international first-line clothing brand; the "Alliance Base" is planning and establishing the integrity system, the alliance Convention and the League charter; the "brand general" includes 5 functions, which is the carrier platform for the service brand; the fashion fund is the support system of the fund management and operation; the partners include CITIC Securities, China Venture Capital Institute, and other well-known PE institutions; the core expert group of "brand trading" is the Peking University PE Research Center; the strategic partner is the Shanghai cultural property exchange; the brand communication expert team is the Journalism School of Fudan University, and the strategic cooperation mechanism involves fashion magazines, international think tanks, core media and so on. Covers Fast fashion Support Center It will establish a supporting center in Jiangsu and Zhejiang.

The 3 major standards set up the "financial standard system", "evaluation standard system" and "service standard system", will integrate all resources, implement the standardization of service platform, ensure the stability of the entire platform operation.

The 4 centers set up brand research centers, value assessment centers, professional service centers and financial service centers (financial supporting services) around the needs of brand spanactions to ensure the scientific, professional and sustainable operation of trading centers.

　 　 Assistance Brand and capital docking

Small and medium-sized enterprises are more concerned about the substantive role of the platform for trading centers. For this reason, general manager Li Yifeng outlined the commercial value of the platform for the development and upgrading of enterprises from eight aspects.

First, let more brands get capital recognition on the platform carrier of Shanghai brand trading center. Two, let more "intangible assets" get "good service". Three, to create "replicable modular financial and resource system service system". Four, play the role of financial leverage in the cooperative relationship between brand and capital market, industry resources at home and abroad, and balance the advantages and disadvantages of cooperation. Five, the trading center has created the only independent innovation mode to help brands enter the capital market in China. Financial services include different types of banks, funds, small loans and so on, so as to achieve effective and reasonable financing quality according to different financial needs of enterprises. Six, the value of the whole platform relies on two strands of thrust "service" and "capital", and the whole service system helps enterprises successfully enter the core guarantee of the financial system. Seven, the trading center's financial products consist of 4 funds, including seed funds, angel funds, industrial funds (social funds matching) and channel funds (this is used for opening the domestic market, and the funds come from agents, franchisees, etc.), which are used for brand market operation. They are invested in different growth stages of brand enterprises to solve the financing problems in the process of brand building, and promote the communication and dialogue between domestic brand enterprises and the international fashion industry, and speed up the docking between fashion brands and capital. Eight, with regard to the safety of capital, the trading center will take the bundled development mode, participate in the operation of enterprises and take the initiative to assume financial risks.