Play The Strong Voice &Nbsp Of Jiangsu Clothing Brand; Realize The Leap From "Fat Fat" To "Strong Giant".

"Jiangsu garment industry still has to unswervingly take the road of brand and take the road of fashion, striving to achieve a great leap forward from" clothing province "to" strong clothing province "in 12th Five-Year. We should not be dumb, but be strong giants. Han Ping, director of the Organizing Committee of Jiangsu International Fashion Festival and vice president of Jiangsu Textile Industry Association, is in the thirteenth Jiangsu International Fashion Festival. Media briefing So I told reporters.

Jiangsu, a big clothing Province, has been confused for a long time in the development of garment industry. The reason is that Jiangsu is a garment. Pretend big province But it is not a big brand province. Although Jiangsu has Yalu, sunshine, red bean and so on, a number of brands in the country, as well as embroidered Niang, Alton and other famous brands in the province, but the international clothing market has the appeal of Jiangsu brand is still very few.

According to the relevant data, by the end of 2010, the total output value of garment industry in Jiangsu has reached 10521 billion yuan, and has entered the ranks of "trillion industries", earning 35057 billion US dollars in exports, increasing by more than 80%, earning 55 billion 656 million yuan, and the absolute value of profit growth ranks first in the country. Jiangsu garment industry currently has 2 famous brands in China, more than 50 famous brands in China, more than 30 famous trademarks in China, and more than 300 famous brands in Jiangsu. On the whole, Jiangsu's clothing industry has been in the forefront of the country for many years.

However, the proportion of brand economy in Jiangsu garment industry accounts for only about 20%, plus the current brand is mostly concentrated in South of Jiangsu area and less in North Jiangsu brand. The road of brand building in Jiangsu still has a long way to go. Compared with Zhejiang, Guangdong and other famous brand provinces, Jiangsu clothing enterprises for others to do the wedding dress is also widespread. In addition to this year's "shortage of money", "electricity shortage", "shortage of people" and "high cost" of the "three wastes and one high" situation, the spanition of Jiangsu clothing is extremely urgent.

The Jiangsu Garment Association has made great efforts to enhance its internal strength and focus on guiding the growth of the large enterprises supporting and promoting the garment industry in the whole province. We should pay close attention to brand building and lead the development of garment industry in Jiangsu and even the whole country by brand, and constantly promote the upgrading process of the entire garment industry.

Undertaken by the Jiangsu Provincial Commission for information and the Jiangsu Textile Industry Association Jiangsu International Fashion Festival As one of the few professional exhibitions in the country, Jiangsu garment brand has been successfully held for twelve consecutive years. The thirteenth Jiangsu international clothing festival, which will be held from September 7th to 9, will continue to adhere to the theme of "brand Jiangsu and fashionable Jiangsu". It will consist of three major parts, including the Expo, the second Jiangsu fashion week and series activities. All activities will be upgraded in an all-round way.

The Expo will be upgraded with "new exhibition hall, new starting point and new height". The thirteenth Fashion Festival will be moved to the new Nanjing Hexi Museum. With the help of the advanced facilities of the new exhibition hall, the service level will be improved, the scale of the exhibition will be expanded, the brand level will be improved, and the new leap forward development will be realized. The second Jiangsu fashion week will introduce more international ideas, strengthen fashion, create meaning and design, enhance the level of activities, reflect the pluralism and epochal trend of fashion creativity, and upgrade the series activities to reflect the charm of fashion, brand and innovation.

As Han Ping said, after 13 years, Jiangsu international garment Festival has gradually become a significant and unique brand in the national garment industry, and has gradually developed into a booster for clothing brand promotion.

Yu Bing, Deputy Secretary General of Jiangsu Textile Industry Association and deputy director of the office of organizing committee of Jiangsu International Fashion Festival, said that through organizing the clothing festival and usual industry services, we promoted the brand building of the enterprises and gathered the Jiangsu clothing brand carrier fleet. Jiangsu clothing industry has initially formed a famous brand system based on China's world famous brand, state-level brand names, provincial famous brands and local brand names. Jiangsu's clothing industry began to walk out of the road of "brand building" from "Jiangsu production" to "Jiangsu manufacturing" and then to "Jiangsu intelligent manufacturing".

Under the situation of homogenization competition and intensified international competition, Jiangsu clothing brand enterprises are actively adapting to market changes and innovation, finding their unique position in every value chain of the industry, seizing the best areas and taking the lead in innovating brand development mode.

The new rising brand of Jiangsu, the aricon Menswear, has adopted the SPA operation mode in the past few years. After implementing the integrated brand management, with the development strategy of "focusing on the region, focusing on products, focusing on customers and focusing on breakthroughs", from the brand operation, commodity planning to production and retail, the unified operation mode controlled by the company has rapidly realized the chain scale, brand benefit and standardized and fast replication of direct management stores. In a few years, it has developed rapidly to more than 200, and has achieved good results in product marketing, market coverage and economic benefits.

Red beans and Yalu brands have a successful way in the diversification of corporate brand development. Diversification helps integrate brand resources, achieve resource sharing among designers, and enhance product R & D strength. We should realize the multi level coverage of sales network and complement the advantages of resources, and make full use of the marketing channels of domestic and foreign brands to make joint efforts stronger and bigger.

In addition, clothing enterprises in Jiangsu Province focus on brand development, product design, scale economy, precision manufacturing, supply chain and marketing channels, and promote the spanformation and upgrading of enterprises, forming a group of brand enterprises with sustained competitiveness both at home and abroad.

As a leading enterprise in the domestic wool textile industry, Jiangsu Sunshine Group Co., Ltd. consciously accelerated the spanformation of development mode, and achieved a rise from "low value chain" to "high-end value chain". 60% of the profits of the woolen garment industry came from new products. Brand effect is prominent, brand product sales account for 50% of total sales.

By forging the sharp weapon of Jiangsu's clothing brand, Jiangsu now has a number of Chinese famous brands, such as red beans, Yalu, sunshine, Hai Lan's home, Yihe, snow bamboo, Yue Da, Dong Du Feng, Lanzi embroidery and arshton. This year's thirteenth Jiangsu International Fashion Festival has added some new brands, such as FA Shi Fei, Jiu Jiu, Xin Jian Lu, Su Si, Jin Chao, Xuan Ze and Yi bang. Many famous brands of famous enterprises have built up half of Jiangsu's clothing. Jiangsu's strong road to clothing is striding forward.