With "Thirteen Sessions" Burning, "Development Is The Absolute Principle" -- Jiangsu International Clothing Festival Is Getting More And More Prosperous.

Jiangsu, the Gejie spirit, has always been known as the geomancy treasure land of fish and rice. It is also a geomantic omen for the strong development of textile and clothing. On the eve of the upcoming thirteenth Jiangsu International Fashion Festival, I went to the Organizing Committee of Jiangsu International Fashion Festival to give a special interview. The general impression is that every year the Jiangsu international clothing festival records the flash course of "development is the absolute principle", showing that the Jiangsu international clothing festival is getting more and more popular.

Changing mode of development and actively promoting industrial upgrading

In the process of global economic integration, China Textile and garment industry From the external environment, it is not only suppressed by the high value added clothing in developed countries, but also suppressed by low-priced clothing exported from Vietnam, India, Pakistan and other countries. From the internal environment, the increasingly fierce market competition, including the strong clothing brand, high-end clothing brand and fast fashion brand in developed countries, plus the increase of wages, benefits, benefits, fabrics, accessories, management, marketing, logistics, hydropower and so on, the survival space of textile and garment enterprises is also increasingly difficult. This situation makes Jiangsu textile and garment industry upgrading not only increase the necessity, but also increase the urgency. It is the courage to take the lead in changing the mode of relying on quantity development mode to pay attention to quality development, and attach importance to improving the added value of products. Jiangsu's textile and garment industry has made gratifying achievements. When it comes to this point, we must stress that Jiangsu international garment Festival is indispensable. In the past 13 years, the Jiangsu international garment Festival has made use of various activities such as fairs, organization design competitions and related thematic forums to actively guide and encourage textile and garment enterprises in the region in promoting trade, communication, communication, learning and cooperation. It has taken the initiative to change the development mode and become the pioneer of industrial upgrading. It has intensified its efforts to create brand, brand, brand, brand and fashion. Therefore, it can be said that every Jiangsu international costume festival held today has its own points.

The data show that the ratio of Jiangsu's textile and clothing exports to domestic sales was 45%:55%. Now it is optimized for 20%:80%. And absolute values are increasing by a large margin. For example, in 2002, the total export volume of textiles and clothing in Jiangsu amounted to 94. 06 billion US dollars. In 2010, it had climbed to 56 billion 600 million US dollars, and the rate of increase was astonishing. In 2010, the output value of Jiangsu's textile and clothing was first trillion yuan in China, reaching 10521 billion yuan. Compared to 11th Five-Year, its profit increased 4 times in the same period, which was very exciting. According to Xie Ming, President of Jiangsu Textile Industry Association, "from the statistics of Jiangsu textile and apparel in the first half of this year, the profit growth rate of the whole industry is still faster than the increase of output value. This shows that Jiangsu textile and garment industry has made new achievements in attaching importance to green, environmental protection, low carbon, recycling resources and increasing the added value of products. It is gratifying to note that since we strongly advocate brand Jiangsu and fashion Jiangsu, the returns we get are more and more generous. Prominently, the domestic cotton spinning industry employs 10000 people on an average of 150 people. This data in Jiangsu is 80, and Wuxi's data reach 25 people's efficiency. The low end 32 yarn, 30 thousand yuan per ton, more than 200 high-end yarn about 300000 yuan per ton, in the European market, high-end yarn 80% from Jiangsu.

Jiang Yingchun, general manager of Jiangsu tiger leopard group, who started his shirt, admitted: "the cost of domestic products is rising. Industry development The key to the normal phenomenon is how to deal with it positively. Our business is to reduce the cost of products by strengthening management, improving efficiency and adopting the first class and efficient new equipment, perfecting and innovating the production process, and constantly improving labor productivity. At the same time, we should pay more attention to enhancing brand image, increasing brand intangible assets, enhancing brand awareness and reputation, accelerating accumulation of intangible assets of brands, improving product added value, developing more and better market selling products, always maintaining high quality products, establishing a fast market reaction mechanism, striving to achieve product sales at the first time, and improving sales rate of new products, all of which can reduce product costs and maximize profits. The same goes for the tiger leopard group in the field of clothing advanced customization, real estate, investment, group buying, and international trade.

Enterprises in Jiangsu are optimistic about the international clothing festival.

As each year's Jiangsu international clothing festival has new bright spots, its influence, appeal, allure and charisma at home and abroad continue to increase, and the number of domestic and foreign textile and garment brands participating in the Jiangsu international clothing festival has increased correspondingly. Jiangsu province is optimistic about the textile and garment enterprises of Jiangsu international garment Festival. Judging from the thirteenth Jiangsu international garment Festival, which is the main body of exhibitors in the province, the total area of this year's exhibition is 40000 square meters, which is 50% higher than that of last year. This is a vivid example.

Yihe Limited by Share Ltd, which has a high reputation and high reputation in the field of professional wear, has been involved in this area for many years. Jiangsu International Fashion Festival Ma Jinfang, chairman of the company (the vice chairmen of the Zhenjiang women's Federation, the vice president of the Federation of garment industry associations of Jiangsu and the vice president of the Jiangsu clothing association) have a deep sense of experience: "the international clothing festival is a very attractive platform, and the participating enterprises can get the result of low investment and high returns. The effect of our participation in many activities can be described by an idiom, that is to get twice the result with half the effort!" At this year's Jiangsu international clothing festival, we should let the professional spectators and professional buyers at the scene see a progressive Yihe, a new Yihe. Because we are making progress every day, is it not innovation? Therefore, Yihe has always been an activist in the Jiangsu international clothing festival.

Personally feel that the Jiangsu international clothing festival is very attractive Liu Yajuan, general manager of Yalu free of charge, revealed: "Yalu brand has long established a position in the down jacket brand, 39 year old Yalu, not only expand its business to mineral, real estate, chemical industry today. In addition to Yalu down clothing brand, the Group operates two men's wear brands and two women's wear brands. The focus of this exhibition is a free and less lady dress brand. The brand which officially began to show up in 2010 has a high starting point. The goal of strong development is inspiring and the sales volume is planned to reach 5 hundred million in 2012. It is certain that there is some difficulty in making free ladies and women's clothing brand, but our favorable condition is the full support of Yalu group behind, with the help of Yalu brand reputation, reputation, mature marketing network, our concerted team. Inpe, we are full of confidence, not only to become the bright spot of the fair, but also to create a favorable atmosphere for the goal of achieving 500 million yuan in sales next year, because we are full of expectations for the Jiangsu international clothing festival! "

Give prominence to the function of encouraging enterprises to become stronger and bigger.

In an interview, Xie Ming, President of the Jiangsu Textile Industry Association, stressed: "Jiangsu international clothing festival is a carrier. Through this carrier, our fundamental purpose is to encourage the textile and garment enterprises in the province to become stronger and bigger, highlighting this function is the top priority of our work."

Qi Qiulan, general manager of Suzhou Rui Fuxiang silk Co., Ltd., who was moistened by the Jiangsu International Fashion Festival, said: "in 1988, I resigned from my job as a primary school teacher in Wuxian in order to get together with my family. I took my 6 month old son to Suzhou, started from a 6 square meter shop that specializes in silk fabrics. After undertaking the hardships and hardships of business, I have become a pioneer of Suzhou's silk clothing, apparel, home textiles and household goods. Rui Fuxiang has 8 stores in the golden section of Suzhou, of which 3 shops have an area of more than 1000 square meters. The company also has its own "embroidered mother", "Lan Zi embroidery" two silk clothing, clothing brand, high-quality staff more than 200 people. Many honors have been obtained, such as the gold award of the Shanghai International Clothing Fair, the demonstration enterprise of "100 cities without fake shops in the whole country", and the national fiber inspection department as "pure silk products", the Shanghai World Expo Suzhou Pavilion in 2010 designated silk gifts. In today's situation, self efforts and opportunities are a major factor. Jiangsu Textile Industry Association, Jiangsu clothing association, Jiangsu garment designers association, Suzhou government departments and so on, support and support for many years is also a major factor. Therefore, I am very grateful. Now, I am strong and dynamic. I will do my best to participate in the Jiangsu International Fashion Festival.

How to attend the Jiangsu International Fashion Festival? Pan Jinchao, general manager of Suzhou Jinchao Clothing Co., Ltd., said: "we originally made the shirt trade, after having the foundation and the condition, and then set up the shirt production base. In order to ensure the high quality of the products, the company hired 5 Japanese technicians to deliver, help and carry them until it was eliminated, absorbed, spanformed and refined into their own patents, and there were many innovative processes, technologies, management and marketing methods. From the first single exported to Japan shirts, and later exported to France and other countries shirts, the quality is well received. At peak hours, there were 2000 employees in the factory, and the efficiency of shirts per person per day reached more than 40. But the RMB exchange rate is rising and the cost of products is increasing year by year. Therefore, since 2009, the company has launched the Lan Wei shirt brand with Italy. Now, the company's business structure has been adjusted, and a shirt factory with 800 employees has been established in Burma, making use of the advantages and share of Burma's low production cost to do export trade. In China, 600 employees make high-end shirts, and less than 10 shirts are produced per person per day. Their labor intensity is reduced, their income has increased, and the economic efficiency of enterprises has increased correspondingly. At present, Lanwei has 18 sales outlets in Jiangsu Jinying department store, and both have advanced customization business. At the same time, 80 of high-end shirts of Jinying department store are produced by us. Therefore, I feel that it is time to intensify our efforts to brand. Jiangsu international clothing festival is a very good platform. We have to make great contributions to the exhibition. "

After interview with the Organizing Committee of the Jiangsu International Fashion Festival and some representative brand enterprises, the writer concludes that Jiangsu's textile and garment industry is accelerating the pace of industrial upgrading, and Jiangsu is moving forward from a textile and clothing province to a strong textile and garment province. The current Jiangsu international garment festival will undoubtedly display the brand new look of Jiangsu and fashion Jiangsu.