Frequent Exhibition LV, Bvlgari &Nbsp, Luxury Goods Enter The Country Is Too Commercial?

Yesterday morning, the "125 year Italy classic design art exhibition" was officially unveiled in the National Museum of China.

More than 600 pieces of BVLGARI (Bvlgari) jewellery, watches and so on are on display. This is another international brand exhibition held by Guo Bo after the "LV Louis Weedon art time and space tour".

The state-level museums frequently hold the international luxury brand exhibition too commercial? In the face of such doubts, Guo Bo said, no matter LV or Bvlgari, do not simply understand them as a commercial fashion brand, because they all have more than 100 years of history and artistic value.

scene

Luxury Expo

Collect 10 yuan tickets and visit the team.

At 9 a.m., there was a long queue at the gate of Guo Bo, where visitors were expected to receive free admission tickets according to "usual practice".

But before entering Bvlgari's exhibition, the audience was told to buy 10 yuan tickets.

"Well, I still need to pay for tickets."

Many people are talking about it.

At 10 o'clock, Bvlgari launched, and the two hundred meter Tour team has gone half.

According to the reporter's on-site inquiries, the audience still queuing up is mostly "after 70" and "after 80", and there are still some "post-90s", almost no "after 60".

The reporter asked the staff of the State Council that the tickets were collected by exhibitors to improve the "threshold" of luxury visits, control visitor visits, and do not exclude the exhibition.

More than 600 Bvlgari landings

Yesterday morning, the reporter saw in the North exhibition hall of the national Bo, more than 600 pieces of Bvlgari jewellery, watches and other exhibits, as well as 1935 platinum diamond binding headgear ornaments, 1950 elegant bow tie EARRINGS...

Sun Yingjian, a "80 generation" audience, told reporters that she was not a superficial favorite of luxury goods, but wanted to understand the history and culture of the brand through these exhibitions.

It is understood that the exhibition will continue from November 3rd to November 3rd.

Italy is famous for its design art. The exhibition is divided into seven chapters in time. More than 600 pieces of classic design works, which were created from 1884 to 2010, are exhibited. This is an analysis of the style, characteristics and development of Italy's art and design, as well as the aesthetic taste and lifestyle of the Italians.

Some of the exhibits are from the Bvlgari Museum, while others are from private collections.

These ones here

voice

Luxury Expo

Support: broaden our horizons and reflect cultural inclusiveness.

How to treat the luxury exhibition of the state run fair? "There is nothing wrong with the luxury exhibition at the State Fair."

Zhang, who is editor in chief of an art magazine, thinks that although the Expo is facing ordinary audiences, everyone enjoys different abilities.

Guo Bo Li has "ancient exhibition art", also has "Renaissance road", as well as "enlightenment art" and other art exhibitions.

From this point of view, the luxury show is also listed as an artistic exchange activity that broadens the horizon and embodies the cultural inclusiveness of our country.

Online voice

Hamlet's blog: from the LV exhibition to Bvlgari's business model, at least broke the traditional museum's history of single, luxury show has a sense of design, it is worth going.

Twohappy little buns: luxury goods enter the country, and perhaps there is no need to argue right or wrong, so that more people can see the collection of beauty, always enjoying the good and pleasing.

HansSachs: non-profit organizations can generate income and feed public welfare exhibitions.

Against: luxury goods enter the country who has paid the price.

What kind of museum is a national museum? It is an exhibition facility that promotes the history of human culture, rather than a platform for promoting commercial brands.

Yesterday morning, Fang Zhenning, a famous Chinese American artist, architect and art critic and freelance writer, said that the Bvlgari exhibition had great attraction for human vanity and luxury. It was not consistent with the dignity of National Museum.

National Museum is a non-profit organization all over the world, and its activities can not be related to business. I am skeptical about the trend and interest of this country.

Fang Zhenning believes that the country should handle the luxury exhibition.

The exhibition of Bvlgari is the title of design art exhibition, but it is more suitable for exhibition in Craft Museum.

Online voice

Gao Peng (deputy director of art gallery today): we should attach importance to educational function.

Nowadays, many parents bring their children to museums and art galleries to cultivate their aesthetics. What kind of education do children get after watching LV and BVLGARI today? I understand that the Expo is a luxury show, but it does not support it.

@ chairman of the rabbit (Harvard Kennedy institute public policy postgraduate arbitrarily): it is not that BVLGARI's jewelry is not artistic, but ultimately it is the high-end consumer goods of quantitative production.

This kind of exhibition with obvious commercial promotion, I think, will only make our National Museum look very cheap.

I don't really believe that British Museum and Louvre will do this kind of exhibition.

Hsuan Ni Shi: sent away LV, came Bvlgari again, the next is the Hermes? Is it not to display these luxury culture?

Rice pomelo: who is the carrier of the brand of Guo Bo and the brand? This exhibition once again represents the history of a brand, which is too frivolous to show the public's social, historical and cultural accumulation.

@ Linghu Lei's magazine discovery room: China also needs a national luxury museum to receive jobs.

Respond

Luxury Expo

Luxury goods have historical and artistic value.

According to the reporter, three months ago, the "LV art time travel" exhibition was held, and it did not end until the end of 8.

Just say goodbye to LV, Bvlgari immediately picked up the stubble, and questioned the voice immediately.

Does the frequent exhibition of luxury products make it look too commercial? The head of the national blogger said, no matter LV or Bvlgari, they should not be simply interpreted as a commercial brand or label.

If you only understand the luxury from the surface, then LV may be the pronoun of expensive handbags. Bvlgari may be a priceless jewellery.

In fact, luxury has become a luxury product with its historical and artistic value.

127 years ago, a silver miner started his career in Italy, casting Bvlgari since then. They all have a history of more than 100 years.

In addition, Chen Lvsheng, deputy director of the National Museum of Italy, said at the press conference of the "125 year classic design art exhibition" held in the afternoon of the day before yesterday that from the perspective of cultural and creative industries, Italy's design aesthetics, manufacturing technology, brand management and industrial development experience have much to learn from.