Wuhan Central Department Store Transformed Into "Chaoyang Shopping Mall"

　　 Brand tide: almost all old brands are changed.

core Department store The building is the oldest Wuhan department store, once Wuhan. business The trend window, but in the new era of commercial competition, but gradually become "old". In order to make the "elderly" central department store "boom", the mall closed in June.

Cheng Junzuo, chairman of Zhong Bai department store, said that the facade transformation of shopping malls is not big, but the brand update inside the field is subversive. The original more than 240 brands only retained the sports brand Adidas and NIKE, and the rest were eliminated.

The new central department store will locate the fast fashion department's flagship customer group as young people and fashion fad: the mental age between 18-38 years old, the tide race. This time, more than 110 brands of brands were introduced in one breath. Among them, the world's third largest jewellery brands Pandora, France's AGATHA accessories, Italy's morellato, Japan and South Korea's Randa, in yeah, pink Mars, Benetton and so on are the first time to enter the Wuhan market. Apple will also set up a concept store here, and it is expected that it will be the first iphone5 to be listed in the mainland in October.

　　 Storefront tide: opening flagship "store in store"

The old department store has only 5 floors, and its business area is less than 20 thousand square meters. Although the original 6, 7, 8 floors of the office floor were converted into stores, the area increased to nearly 30 thousand square meters, but compared with the large commercial moles of some seventy thousand or eighty thousand square meters of shopping malls and one or two hundred thousand square meters in our city, Zhongxin department store had a congenital deficiency.

Cheng Jun introduced, for this reason, the new central department store deliberately cut down the number of brands, the main store in store mode, opened the store in the small department store. Here, there is the first flagship store in the mainland of Hongkong Chao brand CHOCOOLATE, the largest flagship store in Central China, HOLA, HOLA, the largest flagship store in Wuhan of Vero Moda, and the first youth image store of Zhou Dafu.

Cheng Jun said that the size of the store in the brand store is large, and the quantity of the goods will be more complete and the style will be updated more quickly.

　 Style trend: new synchronization with ZARA in Europe and America

Since the beginning of last year, H&M, ZARA and other international fast fashion brands have been coming to Han to open stores. But many fashionable people have cried out after they have gone shopping. "Many styles are all over season." There are people who complain that this is "fame tide but not tide". {page_break}

Cheng Jun said that the new fashion brand and tide brand of the new central department store will be synchronized with Europe, America, Japan and Korea. Cheng Jun, for example, has more than 1000 square meters of ZARA flagship store in central department store, which is a grade shop in ZARA sales system. The new models in Europe and America can be bought here for the first time, and the "freshness" period is usually only 7 days. The goods on Monday may not be bought at the end of the week, and the new ones will be replaced next week.

Creative trend: can buy Jay Chou's design brand.

The new central department store also introduced more than 10 cultural and creative brands, including Jay Chou, Show Luo and the May star design brand, which is the first time in Wuhan's major shopping malls. Next year, there will be 10 brands from Taiwan.

There are no children's articles, bedding and so on. In addition to the most popular fashion ladies' shopping area, merchants have also tailored exclusive shopping areas for the tide men, such as expanding the men's cosmetics area, Cologne, men's skin care products and men's make-up, which can be bought here. Fashionable men can buy them all at once.

　　 Marketing tide: do not engage in full court discount every month to do tide show.

30 percent off capping, clearing, throwing goods, buying two to send one... Discount sales promotion is the usual way of promotion for Wuhan businessmen. Cheng Jun said yesterday that the central department store will not focus on cultural marketing and creative marketing in the future. For example, do a monthly thematic tide activity, engage in a monthly brand new product launch, etc., and plan to set up a tidal wave meeting in Wuhan, so that tide people can have more exchanges.

As for the seasonal discounted products of all brands, a Taobao area will be set up in the store for customers to choose.

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The central department store was formerly the Wuhan branch of China National Cargo Corporation. It was the first large department store in Wuhan. It was founded in 1937. After liberation, it was renamed the central department store of Wuhan department store. After that, it changed its name to Wuhan central department store and renamed Wuhan central department store.