Department Store 80% Men'S Clothing All Have "Foreign Names"? Secret Means Of Fraud!

Menswear brand Katie Tony is known as a German brand.

PULL&BEAR is known as the Spanish brand, mostly from China, Turkmenistan and other places.

Mark Ed Faye's fashion brand claims to be Italy brand, but its origin is in Shanghai.

Miss Ho, a fashionable white-collar worker who often acts as an image consultant for her husband, has seen a lot of heart when he went to the mall to buy clothes after the "Da Vinci incident". She found that many "foreign brands" that appeared to have foreign brand meanings were mostly registered in Italy, Spain and France, but their production sites and sales locations were all in the country, but not in a foreign shop.

Obviously, it is a brand of domestic production and sales. When you register a brand in France and Italy, you enter into a department store and become an international brand, and you can still sell a good price. In fact, these practices are no longer news in the clothing industry. Recently, reporters visited some department stores in Guangzhou, and found that some middle and high-end brand men's "fake foreign brands" accounted for more than 8. Although this is not illegal, the practice of making foreign brands with domestic goods is unavoidable to deceive consumers. Many consumers and people in the industry hope that relevant departments can define and regulate this "fake foreign brand" in time.

　 medium and high grades Men's wear Counterfeit foreign brands

Cady Tony, jazz, Danny, Frens, Ma Situ, Routh Denton, DEICAE... Reporters in Tianhe City department store, Guang Bai, Guangzhou friendship.

Many modern department stores and so on. Men It was found that many products were "foreign cards" and some were spanlated directly into Chinese. In the Tianhe City department store, a Katie's Tony men's brand counter, the reporter randomly selected a short sleeved POLO shirt with a price tag of 1280 yuan, while some clothes containing mulberry silk ingredients even cost 2680 yuan. The salesperson told reporters that the summer clothing can be 50 percent off.

When the reporter asked where the brand came from, the salesman replied without hesitation that it was German brand clothing. When a reporter asked why the place of origin was in Guangzhou, the salesperson said, "German brand, the product is produced in Guangzhou, and now many foreign brand clothing is produced in the country, if all the import prices will be very expensive." Reporters looked through the leaflets of the brand and found that Germany was mentioned in many places. The reporter then inquired on the website of the State Administration for Industry and commerce. The website showed that the applicant of the brand was Li Changshun, the registered company was Guangzhou Hui Cai Trade Co., Ltd., the application time was 2002.

Similarly, another men's clothing brand, sir Danny, is known as " Italy brand But the journalist's trademark owner who was searched by Google is "Guangzhou jazz Danny Clothing Co., Ltd.", and has the information to recruit franchisees.

During the reporter's visit, salesmen at several counters said their brands came from abroad, such as France, Italy, the United States, South Korea, Japan, Spain and so on. Among them, most of them come from Italy and France, and these commodity producing areas claiming to be "foreign brands" are basically in Guangzhou, Shanghai, Fujian and other places.

Ceng Fuhao, general manager of Guangdong high Industrial Co., Ltd., told reporters that now more than 80% of men's clothing brands in shopping malls are "foreign names", and most of them come from Guangzhou, Huizhou and other places. He pointed out that because women's clothing is a fast changing fashion category, fake foreign brands do not have enough strength to keep pace with the changing fashion of women's clothing. Business men's clothing, especially the medium and high-end business men's clothing, is easier to imitate than other types of clothing, and changes little, and the selling cycle can be very long, leading to the concentration of fake foreign brands in this field. "Men's clothing is characterized by light style and heavy quality. If it does not claim to be a brand of Italy or France, it will not sell at all."

Thousands of dollars to buy a foreign birth certificate.

"It's no longer a secret to go abroad to register a brand or buy a brand registered abroad." Ceng Fuhao said that the so-called fake foreign brands can be roughly divided into three categories, one is the company's production, sales and brand holders are in China, only registered brand and a foreign name; the other is through the registration of companies and brands outside China, and then bring products to China's sales; and in recent years, a new way of rising, that is, by attracting overseas enterprises to become small shareholders, and then promote their fake foreign brands. {page_break}

In the late 90s of last century, Ceng Fuhao represented the clothing brand of France and Hongkong. "It was an era of agency, which made me complete the initial accumulation. Of course, I also paid a lot of tuition fees on the way of agency." Ceng Fuhao said that at that time a large number of domestic brands sprang up, and the product names liked to be associated with "foreign flavor". It was quite easy to register a foreign brand, and thousands of dollars could be done.

It is understood that foreign brands tend to enter better department stores when they operate, can develop more agents, and even save a considerable amount of promotional expenses, so many fake foreign brands have continued to this day. Later, Zeng Hao Hao felt that there was great risk in designing plagiarism in fake foreign brands, so eventually spanformed and established the domestic independent brand.

For Zeng Fu Hao's statement, the reporter's online enquiry revealed that the registration standards of trademarks in different countries are different.

The reporter contacted a company claiming to be a registered international trademark. The company's staff said that the registration of Italy's trademark would cost about 9800 yuan, while the registered trademark of Hongkong was 3000 yuan. The applicant only needs to provide the company name and a bank account number in Hongkong, so that it can complete the registration within 6~8 working days. The staff also admitted that most of the applications through their companies were shell companies with the purpose of brand operation.

Finally, the staff also urged journalists to not directly produce in the mainland after completing the company registration in Hongkong, because Hongkong companies did not have the right to operate on the spot in the mainland. But its conversion is also very convenient, so long as we can find a processing factory to authorize the production of commodities, even if we register another company in the mainland, we can also authorize ourselves to produce. "It's perfectly legal to ensure that you have no problems." The staff member said.

According to the reporter, another way of fraud is similar to the Da Vinci style bonded area "one day tour". Imported goods are produced domestically, and then exported in the surrounding areas, such as Hongkong or Thailand and Philippines. In order to save logistics costs, some products only travel around the bonded area for one day to obtain legitimate import and export documents, so the national products are spanformed into imported products, and their social value has increased by ten times or even more times.

Seven counterfeiting means of fake foreign brands

1., take a foreign name from the domestic brand, and change the product package to foreign language.

2. the origin changed to Italy, Germany, the United States and other countries.

3. register a shell company abroad, and produce a "birth certificate" from abroad.

4. in the domestic construction of a factory to introduce some equipment, according to foreign standards production, known as "original imports".

5. propaganda claims that at least a few decades old, paste a picture of foreigners, it is known as a famous designer or brand pioneer, or invite foreigners to be models.

6., the "edge ball" has made use of some special techniques to win the trademark rights of famous foreign brands in China for a number of years, and OEM products are known as high-end products.

More than 7. are registered in Hongkong.