Wang Dongzhu: Tao Shoes Net Creates A New Model Of Footwear B2C

2011/8/31 15:17:00 43

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Wang Dongzhu, the chairman of the tennis shoe net, was sent to the generation

Electronics

During the annual business meeting, the media interviewed said that the footwear B2C industry was more impetuous, and many similar websites sacrificed the interests of brands and promoted sales at low prices, saying that this way would not last long.

"Traditional enterprises are led by the electricity supplier and are afraid of being hurt."

Wang Dongzhu said, "why do colleagues do this?

If we want to negotiate sales volume, if we don't do this, we won't have the right to speak.

Wang Dongzhu said that the model of Tao shoe net is different from other footwear B2C, first of all, the pricing mechanism is healthy and the brand is protected.

The price advantage of the shoe net is based on value added rather than price war.

For example, sell

shoes

Can send plush toys, dolls and so on.

The way of getting sales through tail goods will not last long.

Secondly, the shoe net provides footwear information.

"Most of the similar websites are

commodity

Price, no information, Amoy shoe net provides information to tell users how to choose.

At present, the daily order of the shoe net is about 2000, and the unit price is 200 yuan.

Tao shoe net sales last year about 60000000, is expected to 150 million this year.

Tao shoe net completed its first round of 50 million yuan financing last year, including three investment from seven wolves and Hongqiao venture capital.

Wang Dongzhu disclosed that the second round of financing will be completed by the end of this year.

In 9 and October this year, the shoe net will be invested tens of millions of yuan.

Conduct

Extension.