Chairman Of The Fifth Leather Industry Forum, Haining Leather City, China

The development trend of "12th Five-Year" is a simple look at the status quo.

The current situation we know, all the information I know, and my own understanding everywhere, should be said.

The leather market is in the ascendant. In fact, the proportion of leather market in the national market is very small. We only account for 1% points in the more than 400 professional markets.

The truly successful comparison is only 35% of the national market.

The leather market is no exception, among the big cities.

Our leather market in Haining is relatively healthy.

Take us as an example, this year's turnover exceeds 15 billion, the total construction area of the market is over 1 million 200 thousand square meters, and our local 800 thousand party and 400 thousand party are outside the province.

By this time next year, we will have a total construction area of more than 1 million 500 thousand, and the turnover will exceed 20 billion.

Most of the leather cities or leather markets across the country are now very difficult. The investment risk is relatively large in difficult times.

There are many reasons for this situation. I briefly mention here a few reasons: one is blind investment.

It is a situation to see the success of others, not really go to the position, or according to your own actual situation.

The second situation is that there is no place to invest in the money and go into the market.

The third situation is that I am advanced to cultivate slowly.

The second is blind pformation.

We are now in various cities.

The second is to put investors in the trap again. It's okay not to succeed for 35 years, because when I buy a house, I deduct with the high price of the house, so it doesn't matter if I do it for free.

The third point is the table competition in front of the restaurant, vicious competition, this is the third case.

The fourth is to ignore the seasonal character of leather products.

The seasonality of leather products is very strong. Besides the leather shoes of luggage and bags, especially the season of clothing fur is quite strong.

It should be said that the peak season of leather products is not long.

After half a year's rest, it is difficult to start in the latter half of the year. Under such circumstances, the market's influence is very difficult to sustain.

Therefore, the market of leather specialty is more difficult than that of other commodity markets.

The seasonality of other specialized markets is at least not so large, so the probability of success is lower than that of other specialized markets.

] I have some personal views on the development trend of leather market in 12th Five-Year.

In the "leather market" of 12th Five-Year, I think there are three innovations, one is management innovation, the other is functional innovation, and the third is mode innovation.

The most important part of management innovation is to create its core competitiveness. A market without core competitiveness is not viable and can not continue to flourish.

Therefore, creating core competitiveness is very important for our leather professional market.

Every enterprise and every market has its own core competitiveness. It is impossible to use one mode to develop its core competitiveness.

Here I can share with you the core competitiveness of our China Leather City in Haining. Let's see if it is the core competitiveness.

First, the leather city of Haining is the fashion base of CCTV. No one can compare with all the fashion releases of CCTV in the leather city of Haining. For five years, we represent the country.

Second, we are a national tourist attraction, which is rare in China.

Third, we are the brand gathering place of leather industry.

Some famous brands have their place and share in us.

In September 21st, a brand Club of leather industry will be set up. Anyone who wants to join can come, but should have brand influence.

We only send 20 tickets in Haining, and the remaining dozens are distributed to the national brand enterprises. Your bags, your leather shoes and your fur can all participate in our activities.

Our leather city's tight resources should also be tilted to your brands.

Fourth, Haining China leather shoes city is not widely known throughout the country, but people who consume leather goods are basically aware of it.

This core competitiveness means that we have made several chains in China's Leather City, two have been opened, third have been opened in October, fourth, fifth, and six are in the process of preparing for Haining.

The last core competitiveness was implemented in October, and the release of China Leather index in Haining was reported by the Ministry of Commerce and the provincial government. The vice governor also participated in our release in person.

This is about our core competitiveness in Haining.

The second aspect is that the market of leather specialty should be innovating in function.

Some of our original markets are actually not functioning well, and we hope to have more functions. Foreigners come to have a credit card function, including the function of online pactions.

We also need to have the logistics function and leisure function. Now, as long as we are shopping, leisure and tourism, we can provide more leisure functions.

The fourth should have the function of complaint.

If you buy things, how do consumers complain and how to make decisions?

More importantly, our leather professional market should have a practical R & D function, that is to say, our market must have a soul, every commodity, raw materials are the foundation, how can we design more products to add value to the products.

A brand more products face consumers in a window. As long as the customers are satisfied and like your brand, you can achieve the purpose of one-time consumption in a store.

I think our launch is very popular.

I talked about this ticket just now, and get this ticket and get into the five phase of our life hall.

The second is a new mode of linkage. We tried a chain mode in the whole country. Now it should be said that it is quite successful. As a brand, if we keep up with the chain, we will embark on a freeway and let your product go along with the chain to the whole country.

Because where we chain, where city and shopping malls leather products sales fell 70%.

These sales volume are replaced by us.

We have a very good performance price ratio, so our chain market is very good.

So if you want to, you can participate in our national chain.

Of course, what I am talking about here is my personal view. There are various markets and difficulties in every market. I am just my personal opinion, for your reference only. Thank you here!

Finally, I want to thank two old leaders. Thank you, Mr. Zhang Shuhua and Mr. Xu Yong. Thank you!