The First Stock Of High-End Women'S Wear

In August 26th, the company announced that it will be listed on Shenzhen Stock Exchange in August 30th, and the company will become the first high-end A share company.

After years of development, we have established a well-known brand position in the field of high-end women's wear.

Excellent product design and brand management have led to more and more loyal customers.

In the 5 consecutive year, the "brand" brand has been listed in the top ten women's clothing industry of Beijing billion yuan by the Beijing business information consulting center, and has successively obtained the Wangfujing department store.

After taking years of development, we have established 3 brand marketing network systems.

Over the years, the group has formed a good and stable strategic cooperative relationship with the main high-end shopping malls and department stores in China, providing favorable conditions for further expansion of the terminal network of the company.

Up to now, the group has 3 fashion women's brands, including Rhine, Zhuge and 308 retail terminals in the main high-end shopping malls.

Judging from the growth of the number of sales terminals of the group,

The company always regards cost management and capital management as the most important part of daily business management.

While reasonably controlling procurement costs and period costs, strict monitoring of accounts receivable and advance accounts receivable provides a guarantee for the company to maintain a stable and sustainable profitability.

In the management of sales loans, we always carry out strict credit policy.

For the sale of distributors, it usually takes the form of money to delivery. For the self sale part of the shopping mall, the accounts will be reconciled and invoiced in strict accordance with the terms and conditions of the contract, and real-time monitoring of the return of the shopping mall will reduce the risk of return and the cost of capital occupation.

In addition, Longzi shares, through the implementation of forward order management, "production quotas", "production orders", combined with the market situation, the reasonable production and procurement plan, so that the company's inventory has always maintained a low level.

The effective use of assets enables the company to obtain a higher level of capital investment in the reporting period.

The total gross profit margin of the group was 2008-2010 years, 50.82%, 54.47% and 56.71% respectively, and it belongs to the higher level in the brand clothing industry.

Based on the optimistic view of Bohai's securities, the target price of the company is 59.85 yuan.

"In the context of current consumption upgrading, high-end women's clothing has a high degree of enthusiasm for brand pursuit, but the current situation is relatively fragmented, which provides opportunities and space for mergers and acquisitions."

Insiders said.

Over the past 30 years, domestic clothing consumption has been growing rapidly. Especially after 2000, with the continuous improvement of the domestic market environment, consumers are becoming more mature, and the quantity and quality of consumption are rising.

China's high-end women's clothing industry's gross margin remains above 40%, the industry barrier is higher, the customer group is stable, is not sensitive to the price factor.

Industry growth is expected to remain at around 30% in the next 5 years.

In this highly profitable industry, the market share of Rand's brand remained the top five in three years, reaching third in 2010, reaching 3.11%.

According to the prospectus, we will optimize and build a total of 215 stores in 3 years.

Raise investment projects continue to raise gross margin and expand market share.

At present, there is still a big gap between the stock market and the high-end women's clothing market share. There is still room for improvement in the future.

According to executives at Langer, equity investment funds are first used to build self operated stores.

Because the sales mode is different, the gross profit margin of the self run store is 10 percentage points higher than that of the distributor.

The company will turn it into the future.