Small And Medium-Sized Shoe And Clothing Enterprises Close To The Pearl River Delta

Recently, a large number of small and medium-sized shoe and clothing enterprises in the Pearl River Delta have been facing an unprecedented survival crisis under the influence of RMB appreciation, rising labor costs, rising prices of raw materials and financing difficulties.

　　 Export enterprises bear the brunt

The down village in Luohu District, Shenzhen is a processing industry. Production export Areas famous for clothing.

The village has gathered hundreds of garment processing, garment fabrics and accessories production and related logistics enterprises. However, in June this year, it was very difficult for OAU village to hear the machine rumble of the electric sewing machine when the factory started. Liu Quande, the owner of a local garment processing enterprise, told reporters that only a few factories are doing sporadic production. The scene of large-scale processing has been gradually gone since last year. This year's situation is even more severe. Many garment processing enterprises have quietly closed down, and the rest of them have reached the point of survival. Many enterprises can only start 35 days in a month.

He said that there are many reasons for this situation, on the one hand, the appreciation of the renminbi, on the other hand, a significant increase in the cost of labor, as well as the ups and downs of raw material prices. "In terms of employment, originally a person's monthly salary of a thousand yuan, now generally more than 2000, and some skilled workers master even up to four thousand or five thousand yuan. Clothing processing raw material prices also rose sharply. Liu Quande said.

In terms of clothing materials, cotton rose from 10 thousand yuan / ton to 30 thousand yuan / ton last year. In order to save costs, many garment enterprises choose chemical fiber fabrics as far as possible, resulting in a sharp decline in product quality and a large number of products. product Unsalable. On the other hand, many enterprises are hoarding raw materials at the high price of cotton. With the fall of cotton prices this year, they lost their fortune.

In a garment processing enterprise called Feng Dan Bei Lu, its Hongkong boss, Li Li Li, told reporters that according to the current living environment, Shenzhen's foreign trade garment processing enterprises could hardly compete with Vietnam, Kampuchea and Bangladesh. "In those places, the monthly salary of workers is RMB seven hundred or eight hundred yuan, and some even five hundred or six hundred yuan can also find people." Li Lili said.

Li Li said that most of the enterprises in Europe and the United States occupy the high-end clothing industry, and profits are generally at least 100%. The Japanese and Korean enterprises occupy the middle and high end, and the profits are generally 50% to 80%, while China is also in the market. Clothing enterprise Most of the profits are below 10%.

　 It may not last till the end of the year.

The above situation is not only in the village of Ao village, but also in some other shoes and garment processing enterprises in Shenzhen.

In Buji Jihua industrial area, Wang boss, who has been specializing in foreign trade OEM, told reporters in an empty workshop that because of the continuous appreciation of the renminbi, factories are basically in a state of being afraid to take orders.

Pointing to hundreds of idle sewing machines in the workshop, he told reporters that under normal circumstances, the amount of clothing processing reached a maximum of hundreds of thousands of times a year. At present, the total output is less than 5000 from the beginning of the year to the present. Nearly 1000 workers now have only a few ten, even though the monthly commencement time is less than 10 days.

In the context of the appreciation of the RMB, the rising cost of labor, the rising of raw material prices, especially the soaring and tumbling of the cotton price, the output value of 2010 reached 150 billion yuan and exported US $about 15000000000. It was considered as one of the biggest industries in Shenzhen, which showed a huge tide of enterprise collapse. Some people in the industry expect that in Shenzhen's export-oriented footwear industry, about six or seven of the small and medium-sized enterprises may not be able to survive the end of the year. {page_break}

　　 Industrial transfer is very difficult.

Zhang Liying, the boss of Dolly clothing company in Shenzhen, said that for the processing enterprises like them, the transformation and upgrading are difficult to implement. In recent years, she has been to Jiangxi, Hunan, Guangxi, Sichuan and other places for investigation, but there is no way to set the decision to "move out".

Zhang Liying said, from the results of their inspection, Guangdong, Jiangxi, Hunan, Guangxi and other places, manual labor is not much cheaper than Shenzhen, but there is a big gap in the industrial environment and related supporting facilities, and in addition to the need for more expenditure in logistics costs, it is still unprofitable. "The garment industry, especially the transfer of foreign trade enterprises, is actually not feasible, at least the conditions for large-scale transfer are not available." Li Lili said.

She said that most of the garment processing enterprises undertaking foreign orders are sensitive to costs, which is difficult to digest only from the perspective of logistics cost. According to calculations, Shenzhen Qingyuan, which has only shifted from Guangdong to the edge of the PRD, has no money to make, let alone the farther west.

In contrast, Shenzhen seems to have a brilliant performance in terms of industrial upgrading, especially in terms of brand building and nurturing. Relevant information shows that at present, there are more than 3500 footwear and garment enterprises in Shenzhen, and 400 thousand employees, including more than 2300 fashion women's enterprises and more than 1200 own brands.

But Li Li Li said that the more than 2300 production and processing of women's clothing enterprises have more than 1200 brands, the phenomenon itself is very abnormal. "There is no international brand in the real sense. Basically, it belongs to the domestic market. At least we can see that there are homogenization problems." Li Lili said.

She said that there is still a long way to go for Shenzhen's clothing brand to truly move towards the international stage. For foreign trade and processing enterprises that only rely on foundry production, their brand building will not only be longer but also more difficult.

To some extent, Li Lili's views have been recognized by some shoe and clothing circles in Shenzhen. Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co, thinks that after 10 years and 20 years of efforts, the fashion brand of Shenzhen is likely to be born in Shenzhen.