Shoe Companies Are Branding &Nbsp, And The International Stage Is Just Around The Corner.

A few days ago, in the "2010 China brand value list" jointly published by the international famous financial media "Forbes" and the world's largest brand consultancy company Interbrand, PEAK and Lining, Anta and 361 degrees boarded the list to become China's most valuable four largest.

Strong landing several brands ranking

At the same time with Forbes.

In addition, one of the world's top five brand value assessment agencies, the world's brand laboratory, released the 2010 (seventh) list of China's 500 most valuable brands. Shen Luda, Qipai, XTEP, Hongxing Erke, del Hui, Shen Luda and Xin Xiang Yin are all famous brands.

China's brand value Research Center released the top 100 list of China's sports brand business value. Anta, XTEP, 361 degrees, PEAK, Jordan sports, del Hui, Lu You, Jin lake, Zhengda sports and so on occupy an important position.

Shine on international sports gala

In addition to making outstanding achievements in the list of major brands, Quanzhou enterprises in recent years

At the World University Games held last month, the number of domestic and foreign delegations sponsored by Quanzhou brands, such as XTEP, 361 degrees, PEAK, Jordan, Lu You and Adi Wang, reached 31, accounting for more than 20%. This data is almost equivalent to the total sponsorship of the domestic brand at this great games.

What is interesting is that in the top five gold medal list of the Universiade, all the sponsors from Japan, except Japan, are from Quanzhou. Quanzhou's brand has made a lot of attention in this international event.

At the same time, with the increasing number of listed companies, Quanzhou sporting goods industry, which has grown up on the basis of sports shoes, has ushered in a new capital era. Anta, XTEP, PEAK, 361 degrees, Baofeng, Meck, and fly have formed many enterprises in Hong Kong.

As the four major sports brands listed in Quanzhou in China, Anta, XTEP, 361 degree and PEAK have been regarded as the vane of the domestic sporting goods market. No matter the performance of the market or the market value of the stock market, the strong development momentum of Quanzhou brand has surpassed the trend of the old sporting goods boss, Lining.

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Brand stores open overseas

The marketing input of Quanzhou sports brand in international competitions is also seen as the strategic layout of "Quanqi not moving and brand going ahead" in the international market.

With the increasing popularity in the international market, Quanzhou sports brand has launched overseas market business. At present, PEAK, Anta, XTEP, 361 degree, Hongxing Erke and other brands have established their own brand stores in the United States, Australia, Italy, Singapore, Philippines, Malaysia, Indonesia, Eastern Europe and the Middle East.

In addition, from the earnings reports of listed companies, there will be a number of sports brands reaching the level of 10000 stores in Quanzhou in three years.

With the current growth rate of Quanzhou brand, the industry has analyzed that this year Anta will break through 10 billion turnover, and XTEP, PEAK and 361 degrees are also expected to achieve a turnover scale of tens of billions of dollars in the next three to five years.

Previously, from the scale of the domestic commodity market, there is no industry or single store that has reached the scale of 10000 stores.

Nowadays, the main commercial streets in large and medium-sized cities all over China are indispensable to the brand of Quanzhou.