New Investment &Nbsp, A New Highlight -- Dongguan Shoe Exhibition Is Committed To Helping Shoe Enterprises To Break Through And Break Through.

Labor costs in the mainland of China increase at a rate of 15% a year. This year (2011) labor costs in the first quarter alone have risen by 20%; raw materials have risen 10% to 20% since last year; (news source: First Financial Daily) rising labor costs, high raw material prices, appreciation of the renminbi, sharp rise in inflation and other factors have made domestic shoe manufacturers' production costs rise sharply. Meanwhile, the United States and Europe are in debt crisis and market consumption is weak. Faced with such an environment, it is both a challenge and an opportunity for shoe manufacturers. Footwear companies are actively seeking transformation and upgrading, triggering a new round of competition.

Help shoe enterprises to break through at both ends of "smile curve"

The fourteenth China Dongguan international shoes exhibition, shoe machine exhibition, shoe material exhibition (Fall 2011), will be held on November 2011 1-3 in Dongguan Houjie and Canton Fair shoe exhibition. It will closely explore the three themes of "brand, channel, upgrading and transformation". Overseas brand exhibition And provide massive information to meet market demand, committed to shoe enterprises to R & D design and brand channel "smile curve" at both ends of breakout.

Hongkong design exhibits at Dongguan Shoe Fair

In recent years, domestic shoe enterprises have been plotting transformation and upgrading to create their own brands. In order to help shoe manufacturers enhance their design capabilities, the organizers set up the "Hongkong creative works exhibition area", and the selected works of creative fashion shoes from the Hongkong Institute of higher education and Technology (THEI) will debut for the first time.

Hongkong, a global city of fashion, is a city that coexists with Chinese and Western cultures. It combines and integrates global culture, and develops a group of young and potential design elites. This will bring the design works from the fashion capital to the domestic shoe companies, not only including shoes, but also clothing and handbags. In order to build a docking platform for young designers and shoe manufacturers in Hongkong, we hope that the original designer will have the opportunity to realize the concept of innovation.

Upgrading transformation helps expand domestic sales

At the same time, the export profit is thin and no pricing power, while the domestic domestic market is expanding, coupled with the continuous improvement of the government. Support efforts Many OEM manufacturers are keen to transform or expand retail business and expand business opportunities. Dongguan leading enterprises Qisheng shoe industry said that the initial transformation, faced with sales difficulties. "Brand management is not easy. When we first encounter brands, we encounter a bottleneck in the market, that is, the reputation of products is not high." We should enhance the brand awareness of our enterprises, invest a lot of money and manpower in R & D and brand building, and rely on government support to promote the exhibition. Liao Yongxin, lecturer of the Department of textiles and clothing, Hong Kong Polytech University, will give a special lecture at the Dongguan shoe exhibition to analyze how to make market positioning and highlight brand differentiation after upgrading and transformation.

In addition, to help the exhibitors to enhance their brand image, the conference will create T platform. Totally enclosed Theatre Let exhibitors hold new product launches on special occasions, show the latest products of the exhibitors, interpret brands, and bring publicity opportunities to brands.

Following the 2011 spring shoe exhibition held a seminar on "OEM manufacturers' transformation and retail strategy", Mr. Wu Weihong, a senior brand and retail consultant, will hold a seminar on how to develop retail business in China at the autumn exhibition to share with the industry the way to develop retail and provide support for enterprise transformation.

To facilitate the buyers' travel, the organizers set up special cars to pick up the buyers directly to the exhibition hall. Apart from opening free buses to Hongkong, Shenzhen, Guangzhou and Dongguan South City, the Pazhou Exhibition Hall of Guangzhou Fair also added new cars to facilitate buyers from the Canton Fair to Dongguan shoes Fair.

The fourteenth China Dongguan international shoes exhibition, shoe machine exhibition, shoe material exhibition (fall from November 1 to 3, 2011) will be held in from November 1 to 3, 2011 (the same period as the Canton Fair) at Guangdong Modern International Exhibition Center, Houjie, Dongguan. It is Dongguan's only professional footwear, materials and machinery exhibition. It is jointly sponsored by the China Light Industry Crafts Import and Export Chamber of Commerce, the China Council for the promotion of international trade, Guangdong branch, Dusseldorf Exhibition (Shanghai) Limited, Ya style Exhibition Service Co., Ltd., Guangdong Modern Exhibition Management Co., Ltd. and Dongguan leather shoes Association.