Fujian Style Clothing Innovation And Order Mode, Enhance Brand Competitiveness

"At present, only half of our products will be able to catch up with consumer demand," he said.

The reason is mainly due to the long production cycle.

At present, the mode of production and marketing that is out of line with the market has begun.

Enterprise target aiming at futures order

"The pattern of combining futures orders with spot orders this year is of great practical significance to solve the problems of large inventory, supplementation and return of stocks."

Liao Jinhui, the company's planning manager, said that the futures system is to invite agents, distributors and other centralized orders in the form of order, then the company will deliver the goods in batches according to customer orders.

Such orders will be cash orders, and the discount rate is higher than the 15% allocation.

It is understood that in the Fujian clothing enterprises, there are quite a lot of adult loading enterprises, such as 361 degrees, rime, Li Lang, emperor card, Mai Gan and so on, while the small play leather is the first to combine the futures order with the traditional order (i.e. spot or distribution) mode.

Liao Jinhui pointed out that the market of children's wear is changing rapidly, especially the overwhelming majority of children's wear brand enterprises are still in the early stage of brand creation, and still rely on products to speak.

However, due to the relatively backward information construction, the market sales data obtained are very scarce.

Because of the lack of true feedback on market information, enterprises have lost the right assessment of the market based on real data.

Reduce cash flow and inventory pressure

Through the futures order meeting mode, we can get long-term orders, avoid sales forecast risks and channel inventory risks, which is an effective way to reduce the risk of market operation.

Shishi textile and garment association responsible person in an interview with reporters pointed out that at present, due to rising raw materials, labor costs and market segmentation, fierce competition and other factors, to the brand clothing business development has brought huge.

"Traditional distribution mode is more subjective, always gamble with gambling mentality, as long as we can produce one or two single product explosion, even if we earn it!"

At the same time, Sun Guanghui, director of clothing marketing, said: "if you meet with no treasure, if those products are sold, everyone will burn incense at home."

After realizing futures, ordering will never be merely a "warehouse pfer".

"Eat less and eat more" at any time to make up the bill.

In addition, the reporter learned from various channels that at present many brands of shoes and clothing in Quanzhou adopt fast futures, increasing from two times a year to four times a year, and even ordering twelve times a year.

Industry insiders Mr. Wang pointed out that ZARA and H&M, which are known for their quick response, are a good example. The fastest delivery time for ZARA in Europe is 22 days.

Many brands in China are also learning this mode of operation. One of the leading designers of the fashion show has changed their orders two times a year to four times a year, which has been well received by their dealers.

"In fact, from the market perspective, the total volume of the next season will not increase again, but the way of loading will change and the frequency of new shelves will increase."

The official said, "in addition to being able to replenish the goods in time, the increase in the number of orders has also increased the ability of the brand to respond to the market quickly. For the enterprises and distributors, the international fashion trend or cultural impact can be immediately reflected in the garment market, and many fashion styles will be more responsive to the current trend."

This "buy less and multi meals" futures order mode is believed to be a new mode of ordering for most shoe and clothing enterprises next.