The "No Mark Trademark" Of Clothing: Hiding LOGO Is More Valuable.

Although fashion designers and manufacturers usually spend a lot of energy in the design and placement of trademarks, customers rarely appreciate them.

They carried out their own sewing scissors and dismantling knives, and tirelessly removed one after another.

You can even find many websites dedicated to teaching readers how to leave no marks to remove trademarks.

But recently, a fashion that makes clothing labels more ingenious and comfortable is quietly rising.

The big trademark that is sewn inside the collar and has a shaky brand Logo is out of date (let alone those crocodile and polo logo embroidered on the chest).

More and more designers began to lower or even hide their brands.

The so-called "directly printed on cloth".

Some people dismantle trademarks because they do not like the discomfort they bring, for example, Ms. Day; others resist the rejection of others' names or corporate Logo.

Others believe that labels reduce the appearance of clothing, especially when the material of the cloth is light and pparent, or when it is turned out in collar and waist.

The 56 year old SusanFisher comes from New York. She often takes care of brands like DonnaKaran, CarolinaHerrera and JilSander. She uses nail clippers to cut the stitches on the trademarks, and then uses small tweezers to remove the thread.

"They only bring troubles, why do they keep them?" she said.

"Washing instructions are useless for me. Because of caution, I send all my clothes to dry cleaning, and I don't care about the brand of clothes as long as they wear good looks."

Those who are sensitive to the number of their clothes will also cut off labels with thunder.

RozlendPower, 27, who lives in Houston and worked as a clerk at a senior clothing store, said people often remove labels because the actual number of clothing is larger than their ideal number.

"This is human nature, especially the number of clothes is very different, and the brands vary greatly.

Like myself, I wore XS in BananaRepublic, but I bought a bridesmaid dress in BetseyJohnson, but I had 10. Fortunately, I didn't need to wear that dress every day, otherwise I would probably tear down the logo. "

ZakGraff, a marketing consultant who lives in Losangeles, is 34 years old. He said he liked the Zara brand because it was tailored and well suited.

"But those brands are driving me crazy, always two or three inches long, and stacking each other up."

Any clothing sold in the European Union must be accompanied by labels of all language descriptions of Member States.

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Graff carries a disconnect knife to avoid all kinds of trouble caused by trademark. "Cut the price."

But before removing the trade marks, he must see them.

Some brands, such as the French brand Aigle, and ElieTahari, JosieNatori, have been using "pparent trademarks" in recent years.

The trademark is made of soft plastic and usually stitched on the side seam.

"This is mainly for comfort."

IlseMetchek, chairman of the California Fashion Federation, said, "but it also reflects the fact that cloth is more expensive than plastic. Plastic is not needed to cut the edges and cut it."

The trademark that had been printed or embed on the garment appeared ten years ago, but it has become more popular in recent two years.

"People really complain about trademarks," said RickElmore, vice chairman of HanesbrandsInc.. "We hear people complain again and again."

HanesbrandsInc. is one of the first companies to start using mark free trademarks.

Sports brands such as Nike, Adidas, Reebok and Puma are keeping up with the trend. Now, many big brands are starting to use the trademark without marks, including Banana Republic, J.Crew, Gap, AnnTaylor and H&M.

Earlier, a complaint was made that the mark was cracked and decolorization after several times of washing. Now the technology has been improved.

ShawnNeville, vice chairman of Avery Dennison Corporation, a company that specializes in developing and making brand names for retail brands, said: "digital pfer is more accurate, so we use less ink, trade marks and cloth, and will not be as heavy and soft as ever.

Therefore, more famous brands began to use the trademark without marks.

However, according to the famous street photographer Scott Schuman, no mark trademark will fade.

"In the end, you can only turn over your T-shirt." he believes that the trademark is very important, which reflects the design level of clothing, and even can make the costumes more colorful, like some artists' signature.

What's more, the antique clothing with trademark can always get a better price.

"We like to complain about trademarks, but we all love them secretly."

He said.

Non traditional designer brand can be regarded as another special case.

Think about the pure white trademark of Martin Margiela, the metal chain of Stella Mc Cartney, the lace of Peggy Jennings and the two grey ribbons of Rick Owens.

Neiman Marcus's fashion director, Ken Downing, said: "many designers don't catch a cold on Logo, but the original brand has opened up a new dialogue with consumers. The logo is like a confidential letter from inside."

Owens thinks that his trademark is an expression of Art: "it is very important for me to set up a personalized, private liaison bridge between the people I do and the people who react to them."

Even Mr. Graff, who loves to label, has been "lenient" with his Burberry suit. He has retained the trademark trademark logo because he thinks it is a "unique design element".

The 50 year old handbag designer, Marcia Sherrill, lives in New York.

She said that when she saw the trademark before she put on her clothes, she felt that some kind of "emotional bond" was being established.

She said, "seeing the trademark of Givenchy or Yves Saint Laurent, I realized that the little girl who came to the big city from Alabama has been doing well now."

Of course, these inner dramas do not prevent her from covering her trademark with a band aid so as not to scratch her skin.