Fashion Conspiracy Theory: The Sweater Of 30 Thousand And 4
Hermes
sweater
Price: 34000 yuan.
Micro-blog has been crazy about these days. Luxury brand Hermes pays tribute to Chinese collective memory.
The reason is that they have a "warm card" sweater that is popular in the last 2011 years in the men's clothing of the autumn and winter series.
This blue handmade sweater knitted sweater is the most popular "twist stitch" method 20 years ago, or the high collar design.
20 years ago, this sweater estimated that every mother was handmade privately.
Customized
In the past, netizens appealed to all those sweaters that passed through their mother's warmed sweater when they were young. They could send their mothers' data to Hermes company and ask them that they were still short of designers.
Fashion itself exists as a topic.
As a matter of fact, this sweater has been shown as early as this year's 2011 autumn winter men's wear show in January this year. Most of the reports on fashion week made by domestic fashion magazines can see the model wearing this sweater's beautiful picture, but it did not cause any waves at that time.
The sweater photo was sent to micro-blog by a Shanghai presenter. The main point is that he told you the price of this sweater, RMB 34000 yuan.
Although netizens are very vivid about the comparison of sweaters' characteristics and memories, it has to be said that the last revealed price has touched such a large area of nerves.
Those sweaters that have already been pressed into the bottom of the box hand knitted, and the cost of each one is only tens of hundred yuan. The question we are concerned about is the popularity of such a populace (the key is imitation technology is very low). Will anyone buy it in China?
Of course.
Is there a LOGO of Hermes at your mother's house? Hangzhou Tower.
Hermes
On the second day of the store, they were bought two pieces.
You need warmth. I love LOGO and take what I want.
The move on micro-blog is also crazy in traditional media.
Journalists from various social news piled up a pile of materials and dug up several social observers to try to interpret and analyze the subtle correlation between Hermes sweater and previous LV snake belt, leaping sports shoes and CK multi-layer base.
And draw a joyous conclusion: fashion circles embrace China's 80s elements.
Well, we have to pour cold water on it.
First of all, for the Hermes sweater, it is a purely Chinese 80s element, and this matter is open to question.
In many patterns of hand-made children's sweaters in France, our Yuanbao needles and needles have been used. It can be seen that this is not created by Chinese people. In the big industrialization, it is not yet universal.
In addition, this year's "master of contemporary handicraft" is a tradition which began in 1987. The theme of the annual design is from the Mediterranean Sea to Paris to India, and the sweater is indeed a tribute. But the tribute is not the Chinese elements, but the emotions behind the thick knitting handicraft.
The conclusion of the media circle is so highly unified that it may be described in a less appropriate way, that is, it has been used by people and is still helping the number of people.
In the luxury circles, the majority of Chinese businessmen seem to be the primary school students.
For the long - lived designers and CEO in the capital market, I never hesitate to use conspiracy theory to guess their purpose.
Fashion itself exists as a topic.
Look at the snake skin bag of LV. What kind of public opinion has come up in China in the past 07 years? This is much better than advertising at a big price in the media.
Look at the flying sports shoes, bought by the foreign company, and let the Elven Prince Orlanndo Bloom wear it. The wall is fragrant outside the wall.
In the end, the Chinese people earn the most money. Most foreigners are fresh and have the banner of the revival of domestic goods. How many Chinese young people are willing to pay their money.
Moreover, many years of luxury commercial education atmosphere of highly enslaved, successfully cultivate a group of fashionable wall grass and cannon fodder.
In those days, when LV snake skin bag was not carried by model to T, Faye Wong was photographed to pack a bag with a snake skin bag at the airport.
In a few days, LV came out of a snake skin bag, and the public opinion changed overnight.
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One of the hot discussions is the Italy Bagigia tide bag, which resembles the Chinese hot water bag. Only a few days later, Taobao has already bought a bunch of purchasing agents.
It seems that Bagigia has already cleared the way to enter the Chinese market, and even the Chinese have produced an inexplicable intimacy towards the brand.
So this year's fashion is the fashionable knitted sweater made of Hermes knitting club, holding Bagigia's hot water bag bag, carrying LV's snake skin woven bag, and then squeezing the bus, squeezing the subway and squeezing the Spring Festival pportation.
In short, to see such a person, we must live in Hold.
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