Fashion Play "Home"

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"Group competition" is a more common item in the summer camp in the United States.

However, not long ago, the "group competition" staged in a small building on fifty-three East Street in Manhattan was not so common.

"Do we need to put forward a guiding concept, such as color and color?"

Sara Mullally, 16, suggested in his most sophisticated tone.

She was sitting around a big table with 9 other girls, browsing through a pile of fashion magazines, looking for their ideal evening dress photos.

At the moment, the table in front of them is already filled with photographs cut from magazines, pencils, mineral water and cake.

There are several other tables with them, and a total of 50 girls are looking for inspiration for their own ideas.

Looking at it, there were only two men in the room. They were reporters themselves and a consultant.

"I like black and gold," Sara continued.

"Ah, I love black and gold," the other girl said, "very Prada fan!"

Ellie Weber, who was studying in the same high school with Sara, also tried to launch this topic: "I think our color should be -"

"It should be red, green and gray."

She was snore by another girl.

It seems unlikely that a consensus can be reached in the short term, but not long after a girl lifted a page of advertisement, the Dakota Fanning on the top was bright.

"Oh, God, it's beautiful!"

Sara said.

"It's her," the other one echoed. "She is what we are looking for."

For these small campers, swimming, fencing, and ghost stories around bonfires - these traditional summer camp projects are obviously outdated.

They participated in the five day "New York fashion summer camp" in New York Clothing Management Institute as a camp, this year has ushered in the fourth year.

Here, the campers will design their own clothing brands, visit museums, learn to publish fashion blogs, attend seminars and fashion editors' lectures, and do market research at department stores such as Barneys and Saks.

The cost of the whole summer camp is 1295 dollars, excluding room and board expenses.

In fact, most of the campers coming from abroad are staying at hotels with their parents.

"I've also been to other summer camps, but..."

Madison Snyder, 16, is also from Atlanta, like Sara. However, she did not finish her second sentence but made a disapproving grimace.

"We all like fashion, and we will definitely be engaged in this industry in the future.

We came to this summer camp and wanted to learn something.

The founder of this "fashion summer camp" is a couple: Gordon Josey was originally a full-time summer camp supervisor, and his wife, Fran Della Badia, was a senior vice president of Coach company.

The opportunity for them to combine their careers is that at a Gemini summer camp in West Virginia, the parents of a pair of girls poured water on Josey, saying they did not know what to do in the summer vacation, because they were more interested in buying things than studying sailing and sailing.

"That night, when Gordon came home, he said to me," my dear, I think of a good idea - Shi Shangxia camp. "

Della Badia recalled the beginning of their fashion summer camp and added that she thought the idea was feasible because she had always wanted to help young girls who did not know how to enter the fashion business.

Now, this summer camp will hold three periods in every summer vacation, and she will attend two days in the first and the last.

Della Badia said she and her husband did not regard this summer camp as a profitable business, and said they did not earn much in most of the time.

"At the very beginning, I called my friend in this line and asked them if they would like to take part in it. As a result, everyone said," OK, count me in. "

So far, there have been famous wedding designers Jenny Yoo, stylist Stacey Mayesh and David Duplantis in this summer camp, and the latter is also responsible for Coach's electronic operation.

But for small campers coming from all over the United States, and even in Taiwan, Columbia, New Zealand and Britain, there is a more dazzling Mousika goddess in their hearts.

"I want to make second Coco Chanel, because she is at the top of the whole fashion empire."

Arizona Semones from Idaho stopped the work of paper cutting and raised her head to speak softly. She just turned 12 this year.

In fact, Arizona's sophistication is more than fashion.

When I asked where she had dinner the day before yesterday, she replied, "our favorite restaurant is called Nobu."

Her mother, Susan Desko, also confirmed that she had been there for four weeks in a week.

In fact, "New York fashion summer camp" is not the only choice for young people who are obsessed with fashion.

Last summer, Arizona joined an artistic summer camp called Pali Adventures, where she learned how to sew clothes.

The Barry adventure camp is located in Running Springs, California, which includes a two week fashion course at a cost of up to $3145.

Arizona said she chose New York fashion summer camp this year because she wanted to know more about fashion "business and marketing aspects".

Texas Technical University also runs a four day fashion summer camp, ranging from 200 to 600 dollars. The Davidson summer camp in Denver also offers similar projects at a cost of $200.

In addition, almost all the middle school students in the United States participated in the preparatory course of fashion in New York State College of Fashion Technology (FIT) in almost July.

However, unlike FIT's childhood curriculum, New York's fashion summer camp seems to be more interesting. Its core content is to let every girl create her own brand and finally form a team.

They want to pick up the main products together (for example, low price evening dress for college students), and create virtual core customer information.

They can draw their own sketches, or cut out the most similar pictures from their magazines.

At the end of the week, they will publish their own brands and receive comments from other campers and judges.

By the way, don't forget, there are shops.

"Some parents will be puzzled," said Ms. Della Badia. "They thought," we paid so much money that you could take them to the shops. "

But she insists that these "shops" are educational.

"They have to go to the mall in person, because that is where the final deal is completed.

When you come to a shopping mall, you will consider: where do people go first?

How to set up the table at the door?

Do you agree with the season?

And so on.

Indeed, when Sara and her team visited the Hermes store in Fifth Avenue in search of a real fashion trend, the scene was not so much fun as summer camp members, but rather a commercial spy gathering intelligence.

Sara solemnly said to the salesperson: "we want to see red snake skin high heels and hand knitted sweaters.

"

Along the white staircase up to the two floor, the girls took out their cellphones and quietly took pictures of their favorite products.

One of the important lessons of fashion summer camp is that in some big shops, flagrant photographs of goods are driven out of the shop.

"It's okay to see this one," Ellie Weber commented on the collocation of a loose shirt and half skirt. "But it's a little crowded.

"

"I love this!"

Sara sighed at another oversized pullover.

That afternoon, after returning to summer camp, Kristy Elna, the chief blogger of Sunglass Hut, showed girls how to publish blogs with photos taken by them.

However, it seems that not everyone needs this lesson - Sara and Ellie have started their own fashion blogs in schools, and follow them fairly well.

On the last day of the summer camp, girls should dress up for their standards: tight skirts, high-heeled shoes, exquisite handbags and makeup, showing their achievements to the parents of the house, and giving guidance and feedback from the Della Badia lady at the scene to get rid of a teenage version of the reality show.

The first brand released on that day was called Nature 's Jewels, which is an environmental jewelry series. Its target customers are vegetarians in Vermont and Colorado, and will use 1/10 of their profits to prevent cruelty to animals.

Like the last few teams, this group used to show pictures of their target customers, mostly Blake Lively, Jessica Szohr and Olsen sisters.

The brand created by Arizona's group is called "Bloom". Inspiration is a springtime spring and is only sold in small shops.

"Our colors include light pink, light green, light yellow, light blue, gold, peach powder, coral powder, brown, turquoise green, yellow, lavender, red and white."

This talkative introduction made the audience and herself laugh.

The report ended after 1.5 hours, and the campers ushered in the ice cream time.

Everyone gathered in the studio downstairs, without tears and farewell, nor did the shuttle bus come out of the parking lot.

Soon after, Sara, Ellie, Madison and their parents stood on the fifty-three avenue to discuss what to eat.

This is the last night of their stay in Manhattan. Will they do anything special to commemorate it?

"Yes!"

Madison said with a voice, "we're going to see Harry Potter!"