The Path Of Chen Zheng'S Designer Begins With A Single Step.

During the 4 years of studying fashion design in Paris, France, Chen Zheng never thought that his career was to be a shoe designer in China's centenary store.

"Now, I feel very happy that I can do what I want to do here."

When he said this, Chen Zheng was sitting in the design department of the new product development department, which was less than 10 square meters in the factory with the title of "the first Chinese cloth shoes". The quiet Beijing girl had a half finished product in her left hand, and she pinched a needle on the two fingers of her right hand. According to her own shoe design, she made drawings of cloth shoes that could be worn on foot.

"Since the day when human feet touched the ground unprotected, the cobbler had existed.

In hunting, running and fighting, shoes can provide protection and create advantages for feet.

Shoes can be made of various materials and can be fixed on feet in various ways. "

Chen Zheng said that the European footwear industry has a long tradition. Like many young people who dreamed of becoming designers, she graduated from the Beijing Institute of fashion design of Academy of Fine Arts in 2001 and chose to go to Paris to pursue her studies.

"I studied design at Paris Fashion Institute, including marketing, accessories, fabrics, clothing and so on.

Since I was young, I like dressing up with dolls, and I have been interested in accessories in Paris.

I find that Chinese traditional cloth shoes are very popular in Europe, but at that time I did not expect to do cloth shoes design after returning home, but just figured out how to add fashionable elements to traditional cloth shoes.

After 4 years of learning fashion design in Paris, Chen Zheng returned to Beijing with confidence. She hoped to bring her European design and foreign experience to China for a career.

But to Chen Zheng's surprise and disappointment, she found two clothing design companies, and the boss asked them to do the so-called "design" with the popularity of the market.

She was indignant at the almost plagiarism. She longed to convey her design ideas with her works.

Just as Chen Zheng felt very frustrated and looked for the key moment to truly realize her own value platform, her mother accidentally helped her find this turning point.

Chen Zheng's mother is an employee in the league.

One day, her mother took her to the sales headquarters in the front gate of the grand hurrah.

From childhood, Chen Zheng, who was accustomed to the rise of cloth shoes, was shocked by the dazzling cloth shoes.

"I often went to the factory to find my mother when I was several years old, and I was familiar with the inner liter. The factory was selling a lot, but the style of shoes was old.

This time I came back from France to see the inner League again, and suddenly I had a bold idea. Now the times are changing rapidly and people are pursuing health and fashion. I can design new style cloth shoes in the inner League to give full play to my skills.

In the 100 years old enterprise, the mother who has been making shoes for the whole life is very supportive of her daughter's choice. Chen's idea is also in line with the idea of the inner league leader.

At that time, inner League was implementing the strategy of "quality pformation project", innovating the cultural connotation of Chinese nation's heavy shoes and the essence of exquisite workmanship combined with the needs of the times, adding new varieties of cloth shoes, and changing the pattern of the traditional old style black tiger.

Inner League is worried about the lack of theoretical knowledge of the design of new forces.

The Chinese people who like to wear cloth shoes know more about the name of "Lian Sheng". The history of the inner League is the epitome of the development of the shoe culture. It is the business card of Chinese shoe culture.

This shoe workshop, which started in 1853, has become the largest production and marketing enterprise of hand made cloth shoes in China. Jackie Chan, a film star, has shot martial arts lenses in the classic product shoes of "small yuan Kou", making the image of Chinese "Kung fu shoes" that sells foreign people's cognition.

However, although cloth shoes have the characteristics of "comfortable, soft and breathable feet", the brand of "littling shoes" has the reputation of "genuine goods", but today's consumers are not only shoes themselves, but also healthy, fashionable and beautiful.

The pattern of cloth shoes designed over the years has made the majority of consumers prefer fashionable shoes.

A journey of a thousand miles begins with a single step.

Chen Zheng is well aware of the fierce competition in the industry she chooses.

"It's not easy to make a pair of cloth shoes."

Chen Zheng took out a pair of shoes, and explained in detail that the production of a pair of shoes with a thousand layers of cloth was carried out in the inner rise. There were more than 30 processes in the big process, and the total working procedure should be close to 100 channels. Each process had corresponding operation rules and quality standards.

For example, the production of the brand "thousand layers" cloth shoes of the inner rise brand has to go through 7 processes: making, cutting, bottling, binding, binding, circle bottom, bottom and hammer bottom. Only the sole requires more than 81 stitches per square inch, and the needle should be evenly distributed.

"Making cloth shoes design is not like leather shoes. It requires designers not to change the traditional cloth shoes making process. Some creative designs can not be realized in the production process due to the reason of shoe last itself. Therefore, the design of cloth shoes is mainly reflected in fabric and accessories."

Chen went to the boutique and jewelry store in Beijing to find the most suitable cloth and accessories for making cloth shoes, adding fashionable colors and styles to traditional cloth shoes.

In the exhibition hall of the inner lift factory, there are some fashionable shoes on the fabric and vamp decoration, which are designed and made by Chen. "I design new cloth shoes every week. The company is very supportive of me, and has set up a special group, equipped with skilled craftsman for processing.

As the design of cloth shoes needs to be tested slowly, we only do 5 to 6 samples in small quantities at a time, and we can get them at the head office, waiting for the inspection and feedback from the market.

I often go for a walk in the store to see if my new design is welcomed by the market and test whether my idea is in line with the market demand.

Psychological pressure is great.

The market reaction was good, and almost all the market was snapped out.

It seems that people still like our fashionable cloth shoes very much.

In the future, our factory should also tailor cloth shoes for customers in order to meet individual needs.

I hope that one day, Chinese movie stars will go to the festival awards in my designer shoes.

In foreign countries, shoe designer is a respectable profession.

As for shoes, there is a Western proverb: "shoemaker, don't leave your last."

Chen Zheng said she likes this job very much.

"My name is from Grandpa. It means walking and walking."

Chen Zheng believes that walking is inseparable from shoes.

The career of shoes is the long march of her life.