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Neglecting The Essential Connotation Of Consumer Buying Goods Must Be Eliminated By Clothing Retail Industry

2011/9/13 8:53:00 35

The process of pformation is a process of Nirvana, and also an opportunity for growth. Transformation is by no means a day's work, but requires gradual and gradual deliberation and careful and rational thinking.

How can a store that has annual sales of 5 million achieve 10 million in a year? Many people may think it's a myth.

But we are guiding each brand.

retail

After winning business again and again, we turned myths into facts.

We pform a caterpillar into a real butterfly.

How did we do that?

Metamorphosis of ideas

Ideas determine everything.

Different ideas have different results.

To pform achievements, we must first change the concept.

If simple imitation is a kind of cocoon and self binding, then the pformation of ideas is to break the cocoon into a butterfly.

For most apparel retailers, there is a problem of concept in business development. They need to change their thinking and get out of the bondage of conservative ideas, instead of sticking to the experience that once made them successful. If enterprises want to have better development and remain invincible in the market, they must constantly update their knowledge reserves, constantly explore the changes of real consumers, and make the management concept keep pace with the times.

If today your

Clothes & Accessories

The retail concept still stays in the stage of waiting a few years ago, ignoring the real essence and connotation of today's consumers buying goods, then you will be eliminated in the clothing retail industry in the future.

Behavioral metamorphosis

Most people's daily behaviors are automatically operated without thinking. The power of automatic operation is the power of habit.

Habits are usually small, but they play a decisive role in the outcome of events.

When we visited the terminal sales behavior, we found most of them

brand

The shopping guide sales behavior is relatively passive, basically can not play the role of guiding customers to buy.

The problem is that because they fail to fulfill their duties and sell products, resulting in poor performance of stores, they often find excuses for themselves, such as complaining about bad products, too few passengers, too high prices, and no brand awareness.

These are the results of passive selling habits.

Little imagine that in this age full of opportunities, sales opportunities are as ubiquitous as air. As long as the sales consultants are persistent and practical, professional, conscientious, responsible and sincere in serving customers, your sales opportunities will grow exponentially, and your performance will surely be pformed greatly.

Target metamorphosis

As the saying goes, how big the heart is and how big the stage is.

"Heart" is also your goal. Within a reasonable range, the higher your goal is, the more you will achieve.

The size of "heart" also represents the degree of confidence in work and the way of thinking and action that match the results.

In order to achieve different results, the way of thinking and action we match are completely different.

For example, next year's performance goal setting, if your goal is to increase 30%, your next way of action will be carried out according to the 30% promotion; if your performance improvement is 80%, then your next way of action will be carried out according to 80% promotion.

Therefore, it is very important to set goals reasonably.

Only by making reasonable goals can we really tap the maximum market potential and tap the largest market potential, which is also an important manifestation of the upgrading of brand operation capability.

Performance pformation

When the concept changes according to the achievement pformation goal, the behavior custom persists in the training, the goal formulation is more reasonable, believed that the achievement pformation is not far away from you.