Online Shopping Environment Is Ripe For B2C E-Commerce To Become A New Engine Of Clothing Market.

B2C clothing companies seem to rise overnight. vancl The B2C e-commerce enterprises such as Masa Marceau and Meng bazaar realized their growth from zero to hundreds of millions or more than a billion in just three or four years. The rocket's growth in performance has made more and more businesses grow. clothing Enterprises began to focus on B2C's marketing model which seemed very far away yesterday.

　　 B2C It is the abbreviation of English Business to Consumer (enterprise to consumer), which refers to the direct sale of products and services directly to consumers through the Internet. It is an e-commerce mode mainly based on network retail. IResearch data show that in 2010 China's e-commerce transactions totaled more than 4 trillion yuan, of which B2C amounted to nearly 500 billion yuan, accounting for 3% of the total retail sales of social consumer goods that year. In the end of 2007, fan Kai pin was the largest clothing B2C retailer in China. Its sales volume reached 1 billion 850 million yuan in 2010, and its sales target in 2011 was 6 billion.

　　 The reason why clothing brand B2C is important is mainly due to the following three points:

First of all, the environment of online shopping is becoming more and more mature. Garment B2C will enter a period of rapid growth.

At present, network access services, Internet terminals, electronic payment, credit system, information system, logistics distribution and consumer online shopping habits have been gradually improved and mature. Enterprises can carry out B2C business efficiently and achieve rapid growth in sales performance.

Last year, China's clothing network sales amounted to 90 billion 300 million yuan, of which 78 billion 20 million yuan for C2C online shopping and 12 billion 280 million yuan for B2C online shopping. In fact, C2C in statistics is also a form of B2C, because Taobao shopkeepers are not doing personal transactions but commercial retail activities. Nearly 100 billion sales show that clothing B2C market has gradually matured, and will soon enter a period of rapid development.

　　 Second, the channel cost of garment B2C is low, sales growth space is large, speed is fast, efficiency is high.

The cost of e-commerce channels is much lower than that of traditional channels and the growth space is huge. At the end of 2008, B2C's dream bazaar began to sell online for only 3 months, that is, to achieve a breakthrough of 500 thousand in daily sales, 10 million in monthly sales, 2009 in annual sales of over 100 million yuan, and 300 million yuan in sales in 2010, with sales expected to be close to 1 billion in 2011. In September 2008, Massa Marceau sold more than 200 million yuan in 2010, and its membership reached 1 million. It is expected that sales in 2011 will reach 5~7 billion yuan.

To achieve such sales performance in a physical store, enterprises should have at least 200 or more direct and franchisees. At least 3 to 5 years will be needed to complete the channel construction. The cost of channel construction and management will be much higher than the cost of building e-commerce platform.

　　 Third, customers buying clothing products through the Internet has become a trend. B2C will become an important channel for clothing sales.

According to authoritative data, the number of Chinese online shoppers reached 185 million in 2010. By March this year, the number of Internet users in China has reached 477 million, and the number and amount of online shopping will continue to grow as the number of Internet users grows. Consumers who often buy online are mainly "post-80s" and "post-90s". The online shopping consumers in 60 and 70s showed high knowledge and high quality characteristics, and more and more young and middle-aged people took online shopping as the main means of shopping.

At present, the characteristic of network sales is that low price products are very popular, and the driving force for many enterprises to purchase online shopping must be the illusion of low price and special price, which has led some garment enterprises to regard the Internet as a discount and dumping channel. Enterprises should take the shaping and maintenance of brand image as the first goal, unify online and offline products, prices and services, and obtain customers' needs and information feedback with the convenience of the network. The core customer network service platform will win customers and form customer viscosity with better products and services, and carry out B2C business steadily and steadily.