The Marketing Mode Is Lagging Behind The Bottleneck, Hangzhou Women'S Clothing Is In The Period Of Rapid Growth.

In September 8th, the first Hangzhou product lasts for two days.

On the morning of September 9th, Hangzhou women's wear development forum was held as one of the contents of the exchange conference.

At the exchange meeting, Hangzhou women's wear industry related experts, Hangzhou women's clothing brand management representatives and designers from Korea respectively published their own views and views on Hangzhou women's clothing.

Hangzhou women's clothing is in a period of rapid growth.

Wu Xiaoyun, Secretary General of Hangzhou garment industry association, said at the Forum: "in the late 90s of last century, Hangzhou women's clothing with the southern style ladies as the main style began to become a climate. In 2002, the Hangzhou group went to Beijing to negotiate clothing, marking Hangzhou women's clothing entered a rapid growth period."

She believes that Hangzhou women's clothing is developing at a very high speed.

Wu Xiaoyun pointed out that the rapid development of Hangzhou women's clothing is a region.

In this regard, Chen Guoqiang, executive vice president of Hangzhou's Italian fashion city, also said that after 2009, Hangzhou women's clothing entered a period of rapid development.

He said that the rapid development of Hangzhou women's clothing mainly depends on government support, accurate market positioning, forward-looking leadership and team, excellent geographical environment, and high quality businesses and brands.

Marketing mode lagged behind bottleneck of Hangzhou women's clothing

Despite the rapid development of Hangzhou women's wear, there are still many problems in the development process.

In Wu Xiaoyun's view, Hangzhou women's clothing has many brands, but the style is relatively single. Most of them are Jiangnan leisure "urban wind". At the moment, there are only middle end brands, but the high-end brand market has not entered.

In this regard, she said that Hangzhou women's clothing in the future development path, we must have a more obvious design style, with more advanced management.

The lag of marketing mode is also one of the most important problems in Hangzhou women's wear. Wu Xiaoyun said that the mode of "women's clothing design" and "light marketing" in Hangzhou women's clothing had hindered the marketing of Hangzhou women's clothing, to a certain extent, because many entrepreneurs of Hangzhou women's clothing had the same academic background.

She pointed out that Hangzhou women's clothing had to improve its marketing mode if it wanted to develop better in the future.

Wang Denghou, chairman of Anhui white horse clothing market, also pointed out that the current clothing industry has more or less the problem of overproduction. Only by constantly improving the marketing mode can the market develop better.

Wu Xiaoyun said that there is still an important problem in Hangzhou women's clothing, that is, the scale is not large, and there is no scientific and standardized management. The market share is not high.

She stressed that Hangzhou women's clothing should have a better development. In the future, we must expand the domestic market and foreign market, improve market share and seize the opportunity to plan the brand to enter the capital market.

In order to keep the women's clothing in line with the international women's clothing, Wu Xiaoyun revealed that the clothing association will also organize enterprises to visit Europe.

Although there are many problems in Hangzhou women's wear, Wu Xiaoyun still has confidence in Hangzhou women's clothing.

She believes that Hangzhou's profound cultural background, strong industrial base, flexible mechanism and excellent brands are all irreplaceable advantages compared with other women's clothing. With these advantages, Hangzhou women's clothing will also develop better in the future.

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Build brand market and integrity Market

In the forum, Chen Guoqiang repeatedly stressed that in order to have a bigger and better development of the clothing market, we must adhere to the two words of "integrity".

He pointed out that no matter what the status of clothing brand is, whether it is high end or low end, only by adhering to honesty and credibility can we expand our business and continuously keep our customers in order to survive in the fierce market competition.

He said that the future development of Italian fashion city will strengthen professional training of businesses and employees, enhance interaction with all parties, strive to create brand market and integrity market, constantly enhance the brand awareness of Italian fashion city, and strengthen the integrity management of the market.

Yao Zhou Fei, one of the representatives of business dealers, said that the reason why their clothing brands can develop rapidly in the past 4 years is based on the "integrity" sign and sticking to the concept of honesty.

She said that without the initial adherence to honesty, their brands could not develop so rapidly.

At the end of the forum, Jin Xizhen, chief designer of JK clothing design and Research Institute in South Korea, predicted the types of clothes, colors and fabrics that might be popular next spring and summer.

Jin Xizhen predicted that in the spring and summer of next year, gauze fabrics, light silk fabrics and linen fabrics, which are slightly textured, will be very popular fabrics.

In the 70s, retro style high waist trousers, pure white, light colored silk tops and gentle hunting style will be the fashion of spring and summer next year.