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AOKANG Brand Value Is 10 Billion 19 Million Yuan &Nbsp; The Domestic Shoe Industry Ranks First.

2011/9/13 11:42:00 45

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2011 China's most valuable brand 100 released, AOKANG brand value of 10 billion 19 million yuan.

footwear industry

Ranked first, once again realized the double rise of value and ranking.

In the wake of the global financial crisis and the continued economic downturn, a list of comparative research on China's most valuable brands has been released for the past 17 years.

The "AOKANG" brand ranks the most valuable brand in the 100 list and twenty-ninth in 10 billion 19 million yuan.

Compared to the 8 billion 2 million yuan in 2010, the brand value increased by 2 billion 17 million, ranking 3, once again realized the double rise of value and ranking.

In the list of Chinese shoe products, AOKANG ranked first in BELLE.

According to the author's understanding,

AOKANG

Since its establishment 23 years ago, it has been paying attention to brand building. In recent years, it has won praise from all sectors of society through its innovative advertising and brand marketing mode.

In 2008, AOKANG took the lead in cooperation with Hunan satellite TV and Zhejiang satellite TV's self timer play, putting the AOKANG shoe brand naturally into the plot and interactive section of the drama, and set off a new wave of shoe brand TV play placement advertisement.

In 2009, AOKANG provided shoes and bags for male and female protagonists in the popular Hunan satellite TV "ugly invincible II". In each episode, AOKANG's interactive advertising and AOKANG's product display screen were inserted.

During this period, the sales of AOKANG shoes increased considerably compared with the same period.

In 2010, AOKANG combined with Zhejiang TV's "love the anchors", which was based on the brand positioning and plot development of AOKANG, and implanted the elements of AOKANG vividly. At the same time, Zhu Dan, the heroine of the play, was taken as an advertising film "AOKANG business holiday wind anchor."

In 2011, AOKANG again welcomed the brand.

Marketing

Year of attack.

In July 3rd of this year, AOKANG launched the blockbuster in the capacity of AOKANG's best referee, and brought Jiangsu TV's host Meng Fei to the AOKANG brand endorsement line-up.

And continue to work with Jiangsu satellite TV production, Meng Fei hosted life service program "if you are the one" to cooperate, through brand advertising, so that AOKANG brand image is increasingly popular among the people.

It is understood that China's most valuable brand research mainly targeted at China's consumer brands in the competitive industry, which began in 1994 and is the seventeenth issue this year.

This is the earliest and longest lasting professional research on brand value comparison in China. It is co sponsored by Rui global ranking information group and Beijing famous brand asset appraisal company.

The 100 brands released this year are distributed in more than 20 competitive industries and 50 product categories. From the perspective of brand value, the competitiveness of Chinese brands is provided to consumers, investors, researchers and other sectors of society.

From the "big" brand of 100 billion sales scale to 100 million yuan "small" brand, they are influential brands in their industries.

"AOKANG's brand value upgrading will be the driving force for AOKANG to continue to move forward. AOKANG will continue to innovate its brand marketing mode in the future to create a strong brand image and strive for the realization of the vision of" one hundred years AOKANG, global brand ".

Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, learned that after the publication of the brand list, she expressed her determination to strengthen AOKANG brand with inspiring words.