Double Star Builds Diversified Brand &Nbsp, Sets Up National Characteristic Culture.

In September 13th, as a state-owned enterprise with a long history of shoemaking, the two star group became a Chinese enterprise.

Refusing to integrate human culture into management

China's traditional corporate culture emphasizes ethics, emphasizes social needs and collective interests, and stresses moral integrity. With the impact of foreign management culture, how to integrate traditional Chinese culture with modern enterprise culture and standardize the concept and behavior standards of employees, the double star people put forward the concept of "cultural management of human beings, death of people, culture and management of human soul" and "cultural management is the top management".

Double star draws the essence of traditional culture and creates integrity management combining moral concepts with product quality. It puts forward that "quality is equal to moral quality, quality is equal to morality, quality is equal to conscience", "enterprise can reform anything but quality first can not be reformed". Quality of products will always be reflected in the social responsibility of an enterprise and the height of employees' morality and conscience, laying a solid foundation for enterprises to create famous brands and develop famous brands.

Wang Hai, President of the double star group, believes that the real entrepreneur is not a specific management but a management of ideas and culture.

With the continuous expansion of the double star business, the structure of the staff has also undergone fundamental changes. Most of the front-line employees are young people from the countryside. Instilling "quality is the life of the enterprise" is not easy to accept.

Binaries change the way of education, use the simplest "good deeds to accumulate virtue" to inspire employees' conscience and nature, and guide employees to strengthen quality consciousness, so that employees feel deeply in their minds from the bottom of their minds, not only with the market, but also with the benefits of enterprises, even with every consumer, and even their own moral character.

For this reason, the qualified rate of double star products has reached 99.99% from 86% in the past, reaching the quality standard required by famous brand products.

This way of using traditional culture to educate employees and strengthen management can be said to be a new way for binary stars to explore. It not only brings the distance between enterprises and employees closer, but also brings the market and enterprises closer, and makes the political work more lively.

Management culture becomes mechanism, everyone becomes manager.

The innovation of cultural theory will inevitably bring about the innovation of management methods. The double star first pplanted the "rural contractual responsibility system" proposed by Deng Xiaoping to the factory, and implemented "factory currency operation", "family consumption management" and "internal contract stock system", and adhered to the "four in one" management method of culture, system, management and operation.

The difficult problem of the management of the processing industry has changed from "rough management" to "thin management". From the past "I want to manage" into "I want to manage"; the two stars insist that "doing more than one pair of shoes is better than doing every pair of shoes well; doing more than one tire is not as good as doing every tire; doing more work is better than doing every part". The management method of "quality pay system, quality push method, quality binding system and award punishment" has been created, which really mobilized everyone's self-management initiative. Quality management has changed from "quality inspector and inspector" to "everyone is a inspector, and posts are all related to quality." the innovation of management method has solved the problem of manufacturing.

With the full implementation of the "four bags and one package", the double star group has launched a "gold medal small boss" activity, reducing costs and job creation, and has carried out different ways in different enterprises and achieved remarkable results.

The chord of man and machine is realized, and the improvement of staff management consciousness is consistent with the development of enterprises.

Nowadays, the internal market contracting of double star has been carried out for nearly three years, and remarkable results have been achieved.

Wang Hai's internal marketization contract is the innovation and deepening of the theory of "meticulous management", creating a new relationship between people and machines and between people.

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Abandoning the thought of "official standard" without workshop director

Wang Hai strongly hates the thought and practice of "official standard". At the same time, he is also a leader who does not innovate or die. In order to break the shackles of this idea and form an equal and upward atmosphere in the whole workshop, he proposes a simultaneous and comprehensive contract for both cadres and workers.

Through this mechanism, all the factories of the double star factories have no workshop, nor have the workshop directors and team leaders replaced the contractors.

After the contract was made, the factory not only squeezed the capital about 300000 yuan before contracting, but also reduced the number of workers by 70 yuan per day, and the production rate was 8000 or more per day, so that the enterprises could ensure timely supply in the case of canceling two supporting factories.

After carrying out the vertical contract, the company leaders and management cadres spent all day squatting in the boiler room for the purpose of finding out the power consumption and coal consumption of the hot oil. According to different data, the consumption index of each season was worked out. After contracting, the 4 boilers burned 120 thousand grams of coal a day and 40 tons of coal a year.

The equipment has been contracted, and the raw materials have been saved. But the quality of the products will be reduced. The fact is that the opposite is true.

After the contract, the monthly maintenance cost was reduced from 4 yuan to 27 thousand yuan before the contract, and the rate of quality first rate increased by 0.002%.

In 2006, the production of double star shoes exceeded 15 million pairs, creating the highest record in history.

Cancel the quality inspector, but increase the pass rate of the product.

Binxing carries out the practice of "contract for sale and purchase", so as to form a market relationship between the upper and lower processes.

As soon as the product flows into the next process, it is sold to the next process. The last process is irresponsible to the quality and the next process, and the next process has the right to claim "compensation" for the previous process.

The next process is also responsible for the inspection of the previous process.

For example, if there are problems in the shoe upper process, it will be immediately pointed out that the enterprise will send a person to a working procedure. If the last process is checked out and corrected in time, it will not be punished.

If the next process does not check the problem of the last working procedure, then the responsibility for the above procedure must be investigated if the next process is checked.

If the packing staff does not find any problems in the last packaging process and is eventually found by the salesperson or the consumer, the packer is liable.

If there is punishment, there will be rewards.

Double star stipulates that anyone who finds problems can receive a reward of 50% from the previous working procedure.

The only way to teach people is virtue.

In all aspects of enterprise management, Wang Hai believes that the core issue is "people".

And set up the enterprise policy of "emphasizing people's talent and emphasizing people's way", implementing people-oriented management and kinship management for employees, and paying attention to the cultivation of workers' professional ethics.

Under the circumstances of "labor shortage" in China, the two star group has created a warm and comfortable working and living environment for employees to do practical things and do good deeds, which has successfully solved the main contradiction that restricts the shortage of human resources in the development of manufacturing industry.

Since the beginning of reform and opening up, double star people have pioneered the reform of personnel system, breaking the recruitment system of planned economy as early as possible, and first proposed the "double star without migrant workers", who have entered double stars as "double star people".

Enterprise morality is one of the basic contents of corporate culture. The moral standard of binary star is four characters of "good faith management".

Pay attention to product quality and run enterprises with conscience.

The two stars first put forward the idea that "the quality of doing good products is the greatest virtue of doing good deeds", which is recognized by employees as the essence of inheriting the essence of traditional culture for enterprise management.

The use of moral culture of double stars, the quality of products to a high level of moral character and morality, adhere to the "quality one vote veto", to improve the quality of products to a new level.

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At present, the double star has formed a p national, cross industry, cross ownership large enterprise group, but no matter which factory in the double star, you will see a unified management mode.

Whether it is the creation of cultural atmosphere in factories and workshops, or the changes in the mental outlook of employees and the enhancement of working vigour, people can feel the distinct double star atmosphere.

Binxing group integrates culture and spirit into enterprise management, so as to unify the thought of employees, recast the soul of enterprises, activate the tangible assets of enterprises with the intangible assets of double star corporate culture, and improve the production efficiency of enterprises.